Analyst says that only 18% of buyers will go for the super-expensive iPhone 8

Yesterday's Samsung Galaxy Note 8 reveal was great... up until the point when Sammy announced a $950 price tag for the premium phablet. Sure, it's a super-powerful phone with all the technological advancements and bells and whistles crammed in there, but hey... a near-1k price is a tough pill to swallow.

On the other hand, wincing at the Note 8's price is good practice for what is about to hit us next month — the Apple iPhone 8 (iPhone X, iPhone Edition, or whatever the anniversary model ends up being called) is rumored to start at $999. Given that Apple likes to separate its phones in storage tiers, we wouldn't be surprised to see the all-screen iPhone stretch to a $1,200 price. Wow...

We aren't the only ones to flinch, it seems. In fact, analysts believe that most Apple customers will not go for the iPhone 8. Instead, they will opt for the iPhone 7s and 7s Plus. According to Barclays analyst Mark Moskowitz, only 18% of potential iPhone buyers will be interested in spending $1,000 or more on a new phone. Seeing as it's apparently going to be positioned as a “premium model”, it doesn't look like a big deal that only a fifth of customers would go for it — that's kind of the point. However, allegedly, investors are expecting the iPhone 8 sales to make up for about 30% - 35% of new iPhone sales. And that might be a problem.

Doom and gloom for Apple? Hardly. We are pretty sure the company will do its best to make the iPhone 8 the most desirable product in its roster. And, with carrier contract installments and the such, a lot of users will find it hard to resist the temptation. What do you think?

via: 9to5Mac

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

Actually , the majority of this site's apple fans can't afford this. They make themselves happy by crying over every negative android article which iPhonearena provides a plenty !

4. diggie32

Posts: 388; Member since: Apr 03, 2016

That was too forced. Tried too hard.

8. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Well in Canada the base price should be $1400 for the new iPhone 8. That's more than a lot of laptops. You don't have to try to hard to see what $1400 can buy you in Canada. I am sure it's the same in the US. What can $1000 USD buy you? If you have to think really hard diggi32. Then you are the one that is trying to hard.

13. diggie32

Posts: 388; Member since: Apr 03, 2016

$1000 can buy a lot. I'm not interested in the iphone 8 (right now), or the $1k Note 8, so I'm buying neither. Nothing hard about that.

5. bucky

Posts: 3791; Member since: Sep 30, 2009

funny, you posting what you are complaining about on an apple article and all...

19. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Including PA tripping on the $930-060 price of the Note 8. While the iPhone 8/Next/Edition will only be catching up to the S7E and it will cost at least $1000 to start. Won;'t do what the Note does for sure, and will barely be what the S7E was and the S8's are now and yet cost way more. Yet they haven't criticized the price at all. I don't care what they say about Samsung, but if its equal with Apple, it would be voice the same. $1000 for a phone is ridiculous no matter who is selling it. PA along with their club of trolls are all hypocrites to the core. They can't help it. They were born that way.

24. nctx77

Posts: 2540; Member since: Sep 03, 2013

Regardless, there is only one iPhone. The problem with Samsung is that there are other Android phone to be had that are just as good. They also have to compete with it self! You could buy an S8 plus for much cheaper and basically have a very similiar experience.

2. slow00

Posts: 97; Member since: Mar 08, 2017

Paul k is pretty sure....more desperate than sure he sounds like....paul, any latest article with rumors from the reliable analyst kuo chiou chiou ming?

3. paul.k

Posts: 296; Member since: Jul 17, 2014

Ubisoft goes Steamworks bye bye always on DRM

6. slow00

Posts: 97; Member since: Mar 08, 2017

That s good news for Apple then...thanks paul...;)

11. maple_mak

Posts: 953; Member since: Dec 18, 2013

Nice sarcastic.

7. torr310

Posts: 1677; Member since: Oct 27, 2011

18% is a lot

25. tedkord

Posts: 17415; Member since: Jun 17, 2009

That's 18% of iPhone users, which are about 12% of smartphone buyers, or about 2.2% overall.


Posts: 11; Member since: Aug 12, 2017

Do they really believe that 88% of Apple customers would buy the NON flagship, basic old version? It's going to be interesting to hear people explaining why they "chose" to get the inferior model. Lol..

20. BuffaloSouce unregistered

Why is going to be interesting? It'll mainly come down to price

23. nctx77

Posts: 2540; Member since: Sep 03, 2013

Heck no!! I do believe it will make up a small percentage of the initial sales due to supply constraints. These analysts have completely forgotten how Apple fans are.

29. diggie32

Posts: 388; Member since: Apr 03, 2016

Probably the same reason you bought a cheapo wiley swiftfox (or whatever it's called) instead of the latest flagship.

10. janis

Posts: 397; Member since: Mar 10, 2014

i dont agree, if they will step up their game with 2k screens and less bazels(finally) people will get it, even i would.

12. Nopers unregistered

I wish that was the case. It means it won’t sell out in 30 seconds like the 7+.

14. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Now selling my 7+ to get iphone 8.

15. Luuthian

Posts: 332; Member since: Sep 09, 2011

I doubt this will stop anyone from buying the phone. People will subsidize it or simply buy fewer iPhones over time or buy the lower tier. If you want somehing enough you make it work. I’ll probably have to pass this year myself. I have an iPhone 7 and I can’t justify a potential $1400 price point in canada for a 128gb model. I typically change phones every 1-2 years so this’ll be a 2 year cycle now... maybe longer. But hey, phones have largely hit their peak performance outside of battery life anyways. Maybe we’ll see more people enter 4-5 year cycles like the tablet market.

16. Supah

Posts: 692; Member since: Mar 08, 2017

iPhone 7 & 7+ will be two generations behind within a year

30. diggie32

Posts: 388; Member since: Apr 03, 2016

Thats how long it will take android oems to meet the benchmarks. It'll only take them 8gb ram, octo core processor w/ cooling pipes to do it.

34. tedkord

Posts: 17415; Member since: Jun 17, 2009

And yet, at the end of the year, the best reviewed phone is always an Android phone. Hmm....

17. cnour

Posts: 2305; Member since: Sep 11, 2014

Including me.

18. therealestmc

Posts: 679; Member since: Jul 23, 2012

What most people are missing in that in the United States people don’t buy the phone outright. Most will be on an installment plan and won’t even care what the price is.

26. Panzer

Posts: 282; Member since: May 13, 2016

And they will pay their cell bill with a credit card and then make the minimum payments on that credit card.

21. thxultra

Posts: 458; Member since: Oct 16, 2014

I'm betting the Iphone 8 (if that is what they decide to call the slim bezel iphone) will be hard to get for months after launch. I'm expecting much longer waits on preorders then last year for the black iphone 7.

28. tedkord

Posts: 17415; Member since: Jun 17, 2009

I hope they call it the iPhone X. That's just a cool name.

22. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Wait for the holiday season.

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