Analyst: Samsung Galaxy S III sales remain strong despite trial and Apple iPhone 5 launch

Analyst: Samsung Galaxy S III sales remain strong despite trial and Apple iPhone 5 launch
Perhaps those ads Samsung has been running for the Samsung Galaxy S III, the spots that make fun of those waiting on line for the Apple iPhone 5, have been paying off after all. Analytics firm Localytics has crunched the numbers and found out that sales of the Samsung Galaxy S III have not slowed down a tick despite a couple of potential roadblocks. First was the epic patent trial between Samsung and Apple. We wouldn't say that the entire nation was captivated by the court battle, but for smartphone junkies and geeks, it was their version of the Super Bowl and the verdict became front page news. Then came the introduction and launch of the Apple iPhone 5. How did the Samsung Galaxy S III respond to these challenges? Read on!

Localytics provides analytics and marketing to the largest publishers of iOS and Android apps. From this perspective, they have a handle on the number of new Samsung Galaxy S III units seen by apps each week. Based on those numbers, average sales of the Samsung Galaxy S III have have grown on average 9% each week since August 1st. Not too shabby at all. But even more impressive is that sales spiked twice since August 1st. The first time came right after the $1.05 billion jury verdict against Samsung as sales of the flagship Android smartphone soared 16% the same week that the verdict was announced. Localytics says that the sales jump occurred because press coverage made it appear that the Samsung Galaxy S III was similar to the Apple iPhone, giving fans of the latter device another option. 

Samsung Galaxy S III sales keep on marching forward

Samsung Galaxy S III sales keep on marching forward

The second spike came on the same week of the September 12th introduction of the Apple iPhone 5. That week, sales of the Galaxy S III popped 15% although it should be pointed out that the week before the Apple iPhone 5 introduction, sales of the Samsung Galaxy S III showed no growth at all from the prior week. All of that pent up demand hit right after the 6th generation Apple iPhone was unveiled. Obviously this indicated that potential phone buyers waited to see what the Apple iPhone 5 would offer, and perhaps were not impressed enough to change their purchasing plans.

For the week ended this past Monday, the Samsung Galaxy S III showed 9% growth. These figures are cumulative which means at this point, Samsung is selling a ton of Galaxy S III units even after it's main competitor has been released. Looking ahead, the next challenge comes from the same stable with the upcoming U.S. launch of the Samsung GALAXY Note II. The HTC One X+, announced on Tuesday, and all of those new Windows Phone 8 models might also offer some competition as well as the LG Optimus G. Right now, it certainly looks like the Samsung Galaxy S III does not have a glass jaw. It has taken some shots squarely to the face and has responded by getting stronger.

source: Localytics via BGR

Related phones

Galaxy S III
  • Display 4.8" 720 x 1280 pixels
  • Camera 8 MP / 1.9 MP front
  • Processor Samsung Exynos 4 Quad, Quad-core, 1400 MHz
  • Storage 32 GB + microSDXC
  • Battery 2100 mAh(11.60h 3G talk time)



1. avasponge

Posts: 44; Member since: May 03, 2012

Ah yeahhh!!! GS3 FTW!!!

16. Mxyzptlk unregistered

This is based on an analyst's perspective. It may not be an actual representation of the real market scenario.

22. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

As an iPhone user primarily, I must say the the gs3 is a fantastic device and should b a strong seller even with the equally fantastic ip5. People should also understand that the galaxy doesn't really appeal to the iOS sector, just as the iPhone doesn't really appeal to the android sector. The galaxy is gonna sell strong due to the strong fan base, just as the iPhone is gonna sell strong due to the strong fan base. Both phones will steal a bit of each others fan base, and that's just how it goes. They r both the best phones on the market and u can't go wrong either way.

32. letgomyeggroll

Posts: 139; Member since: Jun 13, 2012

darkjedii, they use the exact same method to determine how many IPhones sold or think they sold. For the IPhones it mostly determine by the resalers order not actual sold to comsumers. I have not once go to any stores and find out IPhones are out of stock.

55. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Well I can't say that I've never found the iPhone to b sold out, but I see what your saying.

110. galfiszabolcs

Posts: 4; Member since: Sep 27, 2012

Well said.

125. darkkjedii

Posts: 30836; Member since: Feb 05, 2011


116. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

You just cant keep a good phone (Galaxy S3 of course) down! Signs that maybe Apple doesn't have it anymore and Samsung's got it all :)

127. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Well apple still has it, but Samsung is an awesome company too. Apples doing just fine, and so is Sammy. The mobile market is very diverse...lots to choose from. Me myself, I'm big on android and iOS and currently own the ip5 and Htc one x. I'm really liking the note 2 though. I mite snag one if the size is manageable. Due to my job the one handed operation thing is really important.

119. anywherehome

Posts: 971; Member since: Dec 13, 2011

and even Android does not steal your money like iOS6 does: :)

121. ZEUS.the.thunder.god unregistered

well said bro.

126. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Thanx bro

35. tedkord

Posts: 17136; Member since: Jun 17, 2009

Now, stick your fingers in your ears and keep yelling, "I can't hear you! I can't hear you! Nah nah nah nah. I can't hear you!"

43. jroc74

Posts: 6023; Member since: Dec 30, 2010

Mxy... It doesnt really matter at this point. The iPhone (insert number here) isnt gonna kill off Android anymore than the next Android phone is gonna kill off the iPhone. The market still says as a whole Android has a huge lead and a huge market share. It cant be too hard to imagine that one of the latest Android phones is part of the reason. The Galaxy S line historically has been a big seller.

54. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Well said bro. People need to understand that at this stage in tech there r more killers. The iPhone brand is safe and thriving, the galaxy brand is safe and thriving. The phones the need to worry r feature phones as more people move to smart phones, namely iPhone galaxy, and Htc.

59. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

@Mxyzptlk So who is now in deny?

102. Mxyzptlk unregistered

I'm not in denial.

104. PapaSmurf

Posts: 10457; Member since: May 14, 2012

So they sold over 20 million devices in less than three months and you are here denying... I just wish you can Google facts about both sides of the two OSs rather than Apple's...

122. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

No, you "not".

109. whysoserious

Posts: 318; Member since: Jul 20, 2012

But if it's an analyst's perspective in favor of Apple, i'm sure you'll be hell as fast as lightning to believe, comment and praise Apple here.


Posts: 3131; Member since: Jan 12, 2010

Aren't fools like you so quick to brag and yell about Apple sales that come from the same exact sources? Lol it never ceases to amaze me how biased and one track minded you can be.

38. Apple_Royally_

Posts: 42; Member since: Sep 15, 2012

AppleRoyally says: The device is only a small part of the whole. The OS and the app are much bigger part of the user experience. iOs the iPhone5 is much better OS than DROID hands down. i've programmed in both andhave use both phones. There are far more iOs only quality apps! Also the intergration of iPhone in the enterprize is becoming the standard one device vs dozens of Android device. DROID will never become an enterprise OS.

58. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Android is more "flexible" OS than iOS also Android is Open Source and you still talking such things about programing, think twice again! Also have you ever heard about Google ADK and Arduino? iOS can't give such opportunity! And such thigs are very important because such things gives ability for people to create and innovate and it is very important! A lot of innovations can be made using this which will help in our live! I'm even not talking about enterprise opportunities...

2. osmaankhaan unregistered

samsung all the way to the top now

13. hateftotti

Posts: 224; Member since: May 03, 2011

Exactly. But now Note II>SIII ;)

99. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

True that!! Note II makes the S3 look like last years model. The iPhone 5 is already below these 2 phones and we still have a bunch of phones coming out this year. The iPhone 5 is fast and that's it. The screen size is still not enough, expensive proprietary cables, outdated iOS and a CEO that does not know how to innovate.

113. brock8687

Posts: 10; Member since: Oct 03, 2012

note 2 is an awesome device..... just read the awesome review at gsmarena as well on this site...... eagerly waiting for the beast!!! but i doubt it is gonna beat s3 in terms of sales (i wished it would) just coz of its size which does not cater to everyone..... but s3 rules and dont think its gonna be affected by the optimus G or the htc beast..... plain and simple coz sammy understands the pulse of the market and knows what to throw at them....

3. mozes316

Posts: 144; Member since: Sep 30, 2011

I can't say that I'm surprised... Good for them!

34. shamatuu

Posts: 159; Member since: Nov 02, 2011

Same here! it was bound to happen anyways b/c of destiny.

5. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Hey if anyone has a source, can you post a link showing the number of SGS III units sold vs iPhone 5 as of the iPhone 5 release date?

* Some comments have been hidden, because they don't meet the discussions rules.

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