Apple SVP Schiller says smart speakers can be improved with screens

Apple SVP Schiller says smart speakers can be improved with screens
By now, almost everyone knows what the Amazon Echo is. The device, which combines a speaker with an AI virtual personal assistant, is currently one of the fastest growing innovations in tech. Google has the similar Google Home device, and the Harman Kardon Invoke is coming later this year. The latter will include a premium Harman Kardon speaker combined with Microsoft's virtual assistant Cortana.

Last week, we passed along two interesting rumors related to smart speakers. One, Amazon's next generation Echo product is apparently going to include a screen. This speculation started late last month and continued a few days ago with an image that claims to show us what this new Echo will look like. The second rumor states that Apple will be introducing its own smart speaker, possibly as soon as next month at WWDC. Apple's version of the product could include speakers from Beats, and would feature Siri. And based on a published interview with Apple's SVP for worldwide marketing, Phil Schiller, we would expect to see an attached screen.

Schiller didn't specifically mention the Amazon or Google devices since he was taught "that if you don't have something nice to say, say nothing at all." But Schiller did say that while there are times when a screen isn't necessary, certain situations require the use of one. So if the rumors are true and Apple does introduce its own smart speaker next month, expect it to come with a screen.


source: Gadgets via SlashGear

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27 Comments

1. Doakie

Posts: 2478; Member since: May 06, 2009

Apple loves the new Amazon Echo apparently.

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I don't think he knows what an Amazon Echo is. I mean he just stated that you are going to ask the smart assistant for directions and then analyze those directions on a map on the screen of said assistant. He is either high or Apple has really lost their mind. Does he expect people to take this assistant everywhere? Isn't that just what the iPhone with Siri is already....an assistant with a screen on it?

2. RebelwithoutaClue unregistered

Uhm wouldn't you use an Apple smart speaker at home and wouldn't that make asking for directions and wanting to see a map a little bit weird?

4. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Apple....take out your copiers! Tim - Amazon has a thing. We need that, can we shove Siri into it? Schuller- we can do anything, we are Apple and they will buy it.

11. BradyCrack

Posts: 835; Member since: Dec 29, 2015

I didn't hear you say that when google brought out their competitor?

5. KingSam

Posts: 1453; Member since: Mar 13, 2016

Imagine echo with a screen that curves the cemi circle. Would be nice.

9. Doakie

Posts: 2478; Member since: May 06, 2009

Imagine trying to read things on a cylindrical screen that are rolling by in ticker style. It would be infuriating.

6. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Lol @ all of the above comments. I'm by no means buying any of these 24/7 internet connected spywares, but it's really not hard to imagine you merely using the screen to get a glance of the route you plan with the speaker, identifying any delays along the way. Repositioning the pins as necessary, then finally telling it to send it to your phone for the navigation...

7. RebelwithoutaClue unregistered

@MrElectrifyer Good thing my navigation app recalculates the route if there are delays on the route.

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Or...OR....you could just do that s**te on your phone.....YEA!!! Cause the whole point of a smart home assistant is hands free interaction. If you need to interact with it, then your phone will do that better because it has all the same capabilities while being portable.

10. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

True that, but you can still do all of the above hands free by it giving you a list of options on the display and you say the option that best fits...in the end, still not buying it.

14. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I have just ordered a few units of Philips Hue, the hub and their LEDs straps hope to remodel my home layout. That would give me sometime new to do during my free time. Philips Hue lighting is the best companion for Echo and Home.

12. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Apple better not half ass entering a new product category. I doubt they will but let's hope they don't anyway.

13. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Just want to charge more.. no thanks

15. batmite

Posts: 197; Member since: Jan 19, 2017

Apple does and the rest follow.

16. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Apple does and the rest follow." That line isn't funny anymore. Try finding some new material.

18. batmite

Posts: 197; Member since: Jan 19, 2017

@trojan_horse What are you babbling about now?

17. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

So according to you, apple invented the smartphone? Lol

19. batmite

Posts: 197; Member since: Jan 19, 2017

@Bernoulli Let me get the butthurt report form ready for you.

20. BuffaloSouce unregistered

The only butt you report on is the one you see when Tim Cook drops his trousers while looking back at you

22. batmite

Posts: 197; Member since: Jan 19, 2017

Just so you know you sound really gay saying something like that.

21. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

Butthurt? Mind explaining how? You're sounding like a Samsung fanboy

23. batmite

Posts: 197; Member since: Jan 19, 2017

I'm on an Apple article giving props to Apple and calling you out on your babbling on an Apple article and you think I sound like a Samsung fanboy?

24. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

So mind explaining how i sound "really gay saying that " when you don't even know what I sound like? Yes you sound like a Samsung fanboy, look at techie and his continuous appraisal for Samsung, you're mirroring him, that's how you "sound like a Samsung fanboy " retard.

25. batmite

Posts: 197; Member since: Jan 19, 2017

Methinks that you can't read properly. The gay comment was in response to comment 20. As for sounding like a Samsung fanboy, how can you say what I sound like when you don't even know what I sound I like? Used your own defense and shoved it in your face, salty Mcsalty pants.

26. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

Methinks you say yet you wanna say I don't know how to read properly, let me guess autocorrect crapped on you? Lol tone my friend, Samsung fanboys have the same writing tone you have, but they're their own breed, apple fanboys tend to not really argue at all because they know (in their minds) that apple is above all, that's why you're sounding like a Samsung fanboy, retard, and not like an apple fanboy, salty mcsalty? What are you in high school or something? Grow up kid

27. batmite

Posts: 197; Member since: Jan 19, 2017

Lol I think I have a new groupie girl. My tone makes me sound like a Samsung fanboy? Lol what? Have you been paying attention to anything that I've been saying? What are you babbling about now anyway?

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