Alleged HTC monetization plan pops up: BlinkFeed might soon come with ads, auto-promotions


There's no denying that HTC is having a tough time on the market, as the One M9 apparently doesn't sell as good as the company had certainly hoped. There are numerous reasons for this, mainly the not-so-appealing aura that surrounds the new flagship and the pretty harsh competition from the likes of Apple and Samsung which are currently wildly successful on the market.

Well, it seems that HTC might have a new plan to score some additional cash. @upleaks, the fairly-popular leakster, recently revealed what seems to be a two-step monetization plan allegedly devised by HTC, according to which the Taiwan-based manufacturer might put sponsored adds and app recommendations straight into its BlinkFeed.

As you most probably know, BlinkFeed is an integral part of HTC' Sense UI and provides users with content aggregated from various social networks and news-related websites. Soon, however, BlinkFeed might also promote third-party apps and games. Auto-promotion of HTC's own apps and services is also on the table, as it would reportedly also boost sales.

As usual, take this alleged monetization plan with a grain of salt as it might have been easily fabricated, but frankly said, it's one of the more believable rumors we've stumbled upon of late. What do you think of this speculation?


source: @upleaks

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19 Comments

1. singhkaran9830 unregistered

Why does HTC want to ruin everything.From their hardware to their software.

7. TyrionLannister unregistered

I don't think anyone uses these news aggregaters like blinkfeed. So this will not affect many people. The first thing I did after getting my S6 was to disable breifing. Similarly, I would disable smart bulletin on LG UX or blinkfeed on HTC phones. This is also the reason I don't like google now launcher. It has google now on the left pane. While google now is useful, being it on the launcher distracts from the otherwise simple user experience. If I want to go in google now, I would do it through home key. Either way, this is cheap.

2. promise7

Posts: 894; Member since: Jul 03, 2013

Another nail in their coffin.

3. Industriality

Posts: 131; Member since: Sep 08, 2014

I think they are already six feet under... but now, they surely won't escape the coffin...

15. tury694

Posts: 167; Member since: Aug 25, 2014

As an HTC supporter this news literally sickens me. They would go from being a struggling company to a scumbag company that deserves to die if this news is true.

4. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Problem: Not getting enough phone sales. Solution: Make current users hate them too. Smooth HTC...Smooth...

5. nebula

Posts: 1009; Member since: Feb 20, 2015

On top of mediocre hardware lately , they even more alienate customers with such strategies. Lost company lost direction and muddy philosophy. Just reaction.

6. Settings

Posts: 2943; Member since: Jul 02, 2014

Hypocrites! Carriers put bloatwares in your phones no one bats an eye HTC puts ad on the homescreens and everyone lose their minds.

8. TyrionLannister unregistered

No one bats an eye!!! Are you sure? Because everyone hates carrier bloatware.

10. Resiliant unregistered

Sorry, but I root my phone to rid it of that crap. Eyes are blinking

11. Settings

Posts: 2943; Member since: Jul 02, 2014

Not everyone root their their phones. You're just representing like 1/10th of the smartphone population.

16. progosu

Posts: 36; Member since: Feb 21, 2015

so much bulls**t, I care about carries and their bloatware, and this is why I always buy a phone without a contract.

9. Resiliant unregistered

HTC has a great design with a metal build to add good looks, and durability to a product, and offer uh oh protection. Add that to sense 7 UI ,and boom sound they have a good foundation. Downside to HTC... The M9 is a sad phone to even try and market. The M9+ should have been the focus of the company. That is the phone that could have taken a bite out of Samsung, and Apple. Then they do not even bring the M9+ to the Americas. Another bad fail. Now to put adds on Blinkfeed is going to push users away. HTC promotions on it would be cool to see new and upcoming products, but 3rd party apps is a huge no-no.

12. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Beauty of Android: advertisement is the only way of monetizing ROFL

13. Andrewtst

Posts: 696; Member since: Jan 25, 2009

If this is real, HTC will from nearly dead to immediate dead.

14. progosu

Posts: 36; Member since: Feb 21, 2015

wow, and people complain about Sony, HTC is dead to me now.

17. BLSEOTB

Posts: 334; Member since: Mar 24, 2015

So HTC messed up the M9 by making it a M8S, sales took a hit and now we have to pay for it by them shoving ads at us? Wtf HTC

18. Robert235

Posts: 70; Member since: May 30, 2010

I hate to see htc fall so low, as much as I like other OEMs, something about htc has always drawn to me since the droid incredible days.

19. Taters

Posts: 6474; Member since: Jan 28, 2013

HTC at it its best. They are the best at screwing up.

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