AT&T is "surprised there hasn't been a faster adoption" with the BlackBerry Torch

AT&T is
Initial impressions of the BlackBerry Torch 9800 weren't all too favorable – especially when its highly touted next generation platform still seems to be behind the curve versus the opposition. And to further its weak output, earlier reports hinted to weak sales for the handset while another competing handset that was released on the same day, the Motorola DROID 2, seemed to extinguish the Torch's light.

More recently, AT&T's President of Wireless Operations in the US West, Fred Devereux, made some revealing statements regarding the next-gen BlackBerry model. He hinted to the fact that sales were disappointing during Seattle's Mobile Future Forward conference and that he was “surprised there hasn't been a faster adoption” for the smartphone. Although no financial figures were mentioned, Devereux suggested that Apple and Google were contributing factors to the poor sales of the Torch. Specifically, he mentioned that there was a “tremendous momentum” for Android – which is telling when you consider in the last 2 months we've seen some good devices launched for the carrier.

Additionally, other factors that contribute to the Torch's lackluster performance could be attributed to corporate sales since customers are held back by work accounts – meaning they can't simply upgrade their handsets themselves. With that in mind, it's going to be interesting to see how the Torch's flight pans out as it awaits for an inevitable launch abroad in Europe.

RIM BlackBerry Torch 9800 Specifications | Review

via Electronista



1. xq10xa unregistered

wow. what a surprise

21. masflow81929 unregistered

blackberry suck andriod the best phones outthere

2. ILOVEMYIPHONE4 unregistered

The Blackberry Torch is for people that wear V necks.

8. donpeppino9

Posts: 67; Member since: Jan 24, 2010

were you trying to diss the blackberry? cuz v necks r the shyt.

14. narley21 unregistered

ya... i wear v necks and i have an incredible.... i think you came short with your little joke there.

3. JeffdaBeat unregistered

Here's the deal...the two hottest OS's is iOS and Android, period. I don't know why companies are shocked that Blackberry isn't doing that great. For the longest time consumers (not nerds) thought of Blackberry as business phones. Even when the multiple Curves and Pearls came out that were made for consumers, Blackberry couldn't live down the business phone reputation. On top of that, they didn't make any significant changes to the OS in years. Even this new OS looks a lot like the BB we've known for too long. Even look at the hardware...every other phone out there can do what the Torch does...but better. RIM should have come out swinging on this one. High screen resolution, HD should have been epic. But all we got is a kind of nice Blackberry. It functions, but it isn't impressive at all. Plus, the reason why Android and iOS do so Apple is a genius when it comes to advertising to the point where other companies mimic the simplicity. And because Verizon wanted to compete with the iPhone's success, they put out a smart and extremely effective marketing blitz to push the Android OS. What did Blackberry do? Rely on AT&T to push a phone for them. If RIM wants to really get to consumers, they need to have advertising that focuses solely on letting people know the phone even exists. Plus, let's be honest. People come into AT&T still wanting iPhones. Sure, AT&T has a huge assortment of different OS's for their smartphones...that's one great thing about AT&T...but the vast majority of people that look at AT&T are looking at the iPhone, whether AT&T likes it or not... The problem is, there isn't anything really special about Blackberries anymore other than push email and BBM. Other than that, they are trumped in almost every category when it comes to consumer needs. But AT&T and RIM have to know that just because you release a phone that is a first of its kind, it doesn't mean it's going to sell. And it's something that Microsoft learns before they release Windows Phone 7.

9. donpeppino9

Posts: 67; Member since: Jan 24, 2010

blackberry will never be a consumer product because it doesn't have what consumers want... touch screens with millions of dumbass apps. blackberry does the important things better than iphone and android, and thats make and receive phone calls/messages. Push email on bb is unmatched by anything else, bbm is king. that's why blackberry will always be there.

10. donpeppino9

Posts: 67; Member since: Jan 24, 2010

that and form factor...

11. android#1

Posts: 74; Member since: Jan 12, 2010

bbm is for losers that want to make sure the other person read their text. It's called TEXT MESSAGING idiot. And apps makes things a lot more convenient. You talk a lot of shit about apps cause blackberry barely has any. Its like a poor guy saying "money isnt everything". Well thats cause you never it and that makes you the poor guy. And my android does texting emailing phone calling a lot better, faster, and with more options at hand than a blackberry. The only reason blackberry exists is because there are losers like you out there that want to be a part of the BBM Social Circle. No one should be obligated to respond to you any way and BBM gives people the feeling of dissonance cause the other person could see if their text was read or not. Word of advice, stop caring if other people read your text or not, its not important. And no one cares about your stupid BBM nickname.

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

BBM was cool back in the day, but its just glorified AIM. And you dont have to have blackberry to blackberry to send an AIM message. Besides, BBM cant do the things that saayy.. Handcent cant do on Android. It was great back in 2000, but its time to update that stuff. RIM needs to come out swinging with something that other phones dont have.. how about the first 8mpx+ 1080p 30fps camera on a smart phone (with flash!! lol) with live streaming ability. Maybe reinvent yourself the way windows is doing. But ya got to do something to stay in the game. RIM is playing the same game it always has.. which used to make it the king of the crop. The game has changed and everyone noticed but RIM.

17. cc16177

Posts: 312; Member since: May 09, 2010

Before I started using GTalk I would've completely agreed with you... I don't think it's so much that people want to know if their text was read or not (although that is the case for many people) but more that the messages are sent and received virtually instantly. Because of that it gives it much more of a "conversation" feel than just messages being sent back and forth (like email). I know I would absolutely never go back to texting my girlfriend simply because when she sends multiple messages in a row they all come through instantly, instead of me typing a response to the first then receiving the second third etc... Also, because BBM uses the data network i've noticed that i'm able to send messages quicker in bad service areas (like my basement). I never understood why people were so crazy for BBM until I started using GTalk, and i've already converted every person I know who uses a Blackberry or Droid to it so that I don't have text.

18. jtkong

Posts: 13; Member since: Mar 17, 2010

I agree with you completely. Android and iPhone are for fun, media and social network. The first thing the ads mention is "social network this" and social network that". Sure, that's great if you want to spend all that money just to know someone poked you or Paris Hilton tweeted she bought new shoes. The second thing the ads mention is how great video viewing in on the huge screen. Will they be mentioning Outlook calendar and contact sync or speedy emails or document creation?? BlackBerry users don't need all that crap. We use our devices for work. And what's wrong with appealing to the business professional?

22. remixfa

Posts: 14605; Member since: Dec 19, 2008

hey JT, Android syncs with outlook calander AND gmail calander instantly, contacts AUTOMATICALLY sync over the air as you make changes instead of wiring it to the computer like a BB, emails can be sent and recieved instantly (its called refresh! and btw, do you really NEED your emails every 5 seconds or can it wait the 5-15 minute interval? lol), and most androids come with Office/free office, PDF, and all the other stuff. Oh yea and free audible TbT navigation,Flash, more apps, games, business tools, sync options, form factors, customizations, ect , ect ,ect. I used to love blackberry, but they have fallen behind... bigtime.

4. tomorrowisnow unregistered

Two years and two Storms too late RIM


Posts: 1461; Member since: Mar 09, 2010

Rimms biggest problem is the failed designed of the Palm was adopted and pushed. I don't know why they decided to push the same failed design that palm had. What a bunch of morons. A slower procescessor, and a busted design. No surprise thatt they are not selling. ROFL

7. JeffdaBeat unregistered

You know, I didn't like the design until I held the phone in my hand. It actually feels really good. It has a great weight to it and the keys are pretty spacious. The problem is more of the processor, the unimpressive OS, and the still business look to the phone. The design feels classy, but it's not edgy or creative.


Posts: 1461; Member since: Mar 09, 2010

That may be...... but remember; while surfing the web its better to surf in land scape mode and type, rather than portrait mode because you get more of the page to read in landscpe mode.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

yea, if your on an old browser that uses wordwrap. Get a big screen phone like a galaxyS or evo and tell me how much more ANNOYING portrait is when your browsing and pulling up full pages. You have to move all over the page to find stuff or read.. landscape mode its just up n down.

6. fklj unregistered

Other than the browser being "better" and Os being a bit smoother..why else should it sell more??

12. unregistered

The torch is actually a nice blackberry but the biggest mistake RIM made was make it exclusive to ATT, not the smartest move.

19. jtkong

Posts: 13; Member since: Mar 17, 2010

AT&T, it's not that no one wants to buy the Torch; it's that no one wants to be on your network.

20. GlenF

Posts: 50; Member since: Nov 02, 2009

i don't have a problem with the form factor, i don't have a problem with BBM, i don't even have a problem with the business slant of the OS. My issue the the fact that the processor, ram, memory, camera & video are so far behind the curve that it's insane. Put out the same phone but double the ram, add a 1ghz processor, 8 gb of built in memory + sd card, 8-10 megapixel camera (a good camera, not just a number) and then advertise the hell out of this as a high end workhorse phone. RIM just bought the company than makes Docs to go, so include the full Docs to go pro version. Maybe go the extra mile and throw in a front facing camera. If you're just going to focus on business, then give businessmen something that can keep up with current technology

23. remixfa

Posts: 14605; Member since: Dec 19, 2008

sooo.. glen.. you want an android phone then, is what your saying? LOL.

24. BBTORCHLOL unregistered

Also, let's not forget that the Torch has a 199$ pricetag which is just absurd to me considering you are paying 200$ more dollars for a new OS when you could just get Curve and get all of the features of the Torch but for 200$ less. AT&T is mainly an Iphone company now, a huge percentage of the people on AT&T own an Iphone releasing anyother smartphone on that network right now is pretty damning unless it's been released to other carriers to make up for the dismal sales that it will recieve on AT&T.

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