AT&T adds 2.8 million wireless subscribers during the fourth quarter of 2015

AT&T adds 2.8 million wireless subscribers during the fourth quarter of 2015
AT&T reported its fourth quarter earnings report today. Overall, the company reported 2.8 million net new additions to its wireless business. In the U.S., 2.2 million net new additions were made. Much of that gain came from the 1.2 million connected devices added during the quarter, bringing the total to 26.2 million. 

For the quarter, AT&T's wireless business had operating revenue of $18.9 billion, down from the $19.9 billion it took in one-year ago. Wireless operating profit amounted to $4.3 billion in Q4, which was up from the $3.5 billion in operating income it scored year-over-year, but down sequentially from the prior quarter's $5.4 billion. Wireless operating income margin rates rose in the fourth quarter from 18% in 2014, to 23.2% in 2015. Driving this improvement was AT&T Next, BYOD and lower upgrade volumes.

AT&T now has 129 million wireless subscribers, up 8.1 million over the last year. From October through December, the nation's second largest carrier had 213,000 net new branded phone additions. The number of mobile share accounts during Q4 rose 15% to reach 21.2 million. Each account had an average of three handsets attached to it. AT&T's 4G LTE signal now reaches 355 million POPs. 


source: AT&T

FEATURED VIDEO

4 Comments

1. Justlooking

Posts: 84; Member since: Aug 27, 2014

First Verizon then T-mobile and Sprint and now ATT. how are they finding new growth?

2. Gemmol

Posts: 793; Member since: Nov 09, 2011

Any one drink? Or should I say expect ATT to fail for the quarter in losing customers?

3. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

The key is "213,000 net new branded phone additions." T-Mobile and VZW are eating their lunch where it counts.

4. PJH_S4

Posts: 17; Member since: Jan 22, 2016

Exactly. We haven't seen T-Mobile's official number's but AT&T lost the most valuable customers which are the phone customers. Tablet customers tend to be existing customers at much lower prices. VzW added more of those too. They used "connected devices" to lipstick to hide this. These are most likely things like car hotspots that will never see a contract.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.