ABI Research: Android taking over the tablet market from iOS

ABI Research: Android taking over the tablet market from iOS
According to ABI Research, there has been a change in the global tablet market. The Apple iPad, which has been credited with creating the tablet category with the launch of the OG version in 2010, has "passed the baton to the Android ecosystem," according to the research firm. And there are three reasons why this seems to be the case.

ABI points out that for the first time ever, the second quarter of 2013 saw Android slates out sell the Apple iPad with 14.5 million iOS flavored slabs rung up in the three month period, compared to 30.5 million Android tablets sold in the same period. Secondly, those companies manufacturing Android tablets captured a majority of the revenue for the first time, although it was by the thinnest of margins. Of the $12.7 billion of revenue that was generated by tablet sales in Q2, the Apple iPad was responsible for slightly less than 50% of that figure. Consider the small share for Windows RT and Windows Pro tablets, and the figures show Android slabs now leading the way with more than half of the world's tablet sales by revenue.

Finally, the Apple iPad's average price has dropped 17% over the last year. At the same time, the average price for an Android tablet has risen by 17%. As the iPad's once premium selling price drops back and approaches the price being charged for Android tablets, ABI believes that this indicates that the iPad is losing its position at the top.

But ABI's Jeff Orr, Senior Practice Director, believes that the drop in price for the iPad could be due to more demand for the 7.9 inch Apple iPad mini. The iPad mini represented 60% of the number of iPad units sold in Q2 and made up 49% of iPad revenue. Looking at the decline in the average selling price of the iPad from this view would seem to indicate that the drop in the average sales price of the iPad was not related to a loss of the tablet's popularity but merely represented the public's demand for tablets with a smaller-screen.

And while Android appears to be making headway against Apple and the iPad, the truth is that Apple remains the top selling tablet brand by a huge margin. While Apple sold the aforementioned 14.5 million tablets from April through June, Samsung was the closest competitor to the Cupertino based manufacturer with 8.1 million tablets sold. in the period.

Thanks, Anonymous Tipster!

source: WSCS



1. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

wait till ipad 5 and mini 2 comes out different story right there.. w/only 2 ipads..

2. sarb009

Posts: 322; Member since: Jun 15, 2011


3. Daftama

Posts: 641; Member since: Nov 03, 2012

The problem it's the same stuff... I given them credit one of the only company that can make same model phone every year and sells millions just shows pal don't like change... But eventually they need change won't be long before android take over.. Apple wants your money while Google wants to control the world..

4. DukeX

Posts: 327; Member since: Aug 28, 2013

They said that about the ipad mini and iphone 5. Now look at the market share for both. Wait till you say wait for the ipad 8 and mini 5.

5. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

You brag about your limited selection of only 2 ipads like it's a good thing. This is why Anroid is better overall, we have choices.

14. MobileKicker

Posts: 212; Member since: Sep 19, 2013

Worst choices

21. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

True. I mean, the only real quality Android tablets out there are Nexus devices and a select number of Samsung and Asus offerings that are separate from the Nexus. That might add up to 9 or 10 relevant tablets that are actually worth something. I guess LG's G Pad 8.3 is nice on paper, but we haven't seen it in actual use. A couple Sony tabs are decent, but even saying that is stretching it.

29. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

In my opinion the only good tablets are Microsoft Surface series. :)

38. bucky

Posts: 3785; Member since: Sep 30, 2009

If MS could release the pro for $499-599 I'd have one for sure. I'm a windows guy and would love to see them thrive. Too early for me to adopt.

53. Googler

Posts: 813; Member since: Jun 10, 2013

My Sony Z disagrees, the quality of the Z tablet is impressive.

6. Tazer2365

Posts: 52; Member since: Jul 28, 2012

Doesn't Apple only sell iPad 2 ,4 and iPad Mini? What does Android sell? Oh that's right, Samsung Galaxy 8.0, 10.0 Samsung Note 8.0, Nexus 7, Acer Iconia, Sony, etc. Apple sells well for a company who only sells 3 models, while Android sells a variety of tablets.

8. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Well for starters Android does not sell tabs, tabs are sold with Android. Second the same thing was said about phones, guess what? Doesn't work that way, to many consumer android tablets come with added features at the cost or cheaper than the iPad, when someone buys an android tab from... let's say Asus, it stops buying it from Samsung or Acer so android tablets also compete against each other.

9. DukeX

Posts: 327; Member since: Aug 28, 2013

Wait till android pc sticks go mainstream. Imagine 2.2ghz and up S800 with 4GB of ram in an android media box

22. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

By the time some manufacturer has the guts to attempt to make an Android PC, we'll have 6 core Snapdragon 1200's at 2.5 GHz using Krait 800 (ARM Cortex A57 equivalent) architecture and Adreno 430 GPU. And, since that chip will undoubtedly be 64 bit, might as well stick 6 GB of RAM in there. It'll run Android 5.0 Lollipop which will include a new desktop view in the launcher rather than the traditional phone/tablet interface. Speculation is fun :)

43. yahoo29

Posts: 71; Member since: Sep 15, 2012

Even that time comes I think Android can't really battle Windows OS coz WOS will evolve too and many people will still prefer Intel Chipsets, nVidia Graphics Card and Windows OS will support 128 bit when that time comes.

52. aries.phills

Posts: 161; Member since: May 17, 2011

I like that. Speculation is fun and free with zero charge. Now, all we need is a visionery company like samsung to bring our wildest speculations to reality.

54. DukeX

Posts: 327; Member since: Aug 28, 2013

Devices like an android media box can be great for casual emulator gaming and games on the playstore. Throw in a fan to keep that cpu cool for good measure. Im 100% sure you can put massive hardware in a media box and not have to worry about any battery life since they run off a power plug. Just image the benchmark scores!

7. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013


10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

It just had tp be the Android universe against Cupertino, niceee

11. darkkjedii

Posts: 31102; Member since: Feb 05, 2011

This just shows how much room there is in the tablet market. All these guys are doing well, apple followed by Samsung simply dominate. People are also waiting for the new iPads to release, and that accounts for a slowdown too. This happens every year with apple, then BAM! New stuff comes out like the 5S, and records are set.

33. tedkord

Posts: 17362; Member since: Jun 17, 2009

Record was only tied this year, and it took 2 new iPhone models to equal the presales of the v Galaxy S4.

39. bucky

Posts: 3785; Member since: Sep 30, 2009

It beat sgs4 sales in the first weekend....

51. darkkjedii

Posts: 31102; Member since: Feb 05, 2011

Ted I'm not gonna get into who beat who, and what it took to beat what. I really don't care about that stuff bro, every device maker will suffer a slowdown as people wait for the new device to drop, then sales will explode. When the new iPads drop, apples iPad sales will explode. Will they beat android? Don't know don't care, all I know is I'm getting that gold mini 2, and a full size for my wife. And when I said records I meant apples 5S vs 5, not getting into a flamer bro. Hope all is well...

12. Immolate

Posts: 310; Member since: Jun 17, 2011

And when Samsung sells more than Apple, iPhone Arena will say all that matters is that Apple is the king of tablet profits over any other manufacturer. Move the goalposts much? Apple should continue to be a strong player in the over-priced, "look-at-me" tablet market, but economic reality can only be resisted for a time.

13. JMartin22

Posts: 2371; Member since: Apr 30, 2013

The question is, are they taking away Apple customers or just targeting people whom are neither Apple customers or owners getting a tablet for the first time.

19. Whateverman

Posts: 3295; Member since: May 17, 2009

Excellent point! Honestly, I think they are hitting a lot more of those customers who would like a tablet, but think $500 is just way too much to get their feet wet. But a $100-$300 tablet sounds more feasible. And since Apple has no interest in the entry level market, there is a huge chunk of the population they're ignoring. Not to mention the techies who are willing to spend the money but want to tinker around with the OS. Android tablets and phones have a much broader range devices which appeals to many more consumers. And it's only going to get worse as Android tablets get better.

15. MobileKicker

Posts: 212; Member since: Sep 19, 2013

Apples materials are premium made with aluminum And androids made with rough plastic

18. xfire99

Posts: 1205; Member since: Mar 14, 2012

Hmm...so iphone 5C isnt made of plastic colorful materials? *lol*

24. ady_lad

Posts: 83; Member since: Jul 17, 2013

Really sunshine? How about premium handsets like HTC One? Is iPhone any better than an HTC One? And you get better value for money with Android, Apple is a rip-off. How about the plastic-fantastic 5C?

28. softfurryanus

Posts: 232; Member since: Jul 09, 2013

Doesn't mean much, I for one went from an ipad 2 to a nexus 10 and the nexus 10 feels no more, or less cheap.

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