50,000 units of the HTC One E8 are sold in 15 minutes

The HTC One (E8) is a version of the manufacturer's flagship HTC One (M8) handset. The big difference is in the choice of materials employed by HTC. The E8 uses a plastic casing instead of the aluminum uni-body construction. In addition, the Duo camera set-up is replaced by a single 13MP shooter on the back. The use of plastic makes the E8 lighter than the HTC One (M8), and since it is offered in China, the former does come with dual SIM slots. We should also mention that the HTC One E8 is priced at 2999 yuan ($481 USD).

On Wednesday, HTC took to its official Weibo account to announce that it had sold 50,000 units of the HTC One E8, in just 15 minutes. That would seem to indicate that HTC is using the so-called "Hunger Marketing" tactic employed by manufacturers like Xiaomi. It's a controversial method that involves building up the hype around a handset. In the case of the E8, HTC had 2 million pre-orders. Keep in mind that in China, a pre-order does not reserve you a unit like in the states, and no money changes hands. It is just a way for consumers to receive email notification when a device is ready to go on sale.

Once the phone is sufficiently hyped, a small number of units is released. In the case of the HTC One E8, 50,000 phones were made available and were all sold out in 15 minutes. Now, the hype machine will regenerate demand for the device, and those who missed out the first time, are going to vow to themselves that they won't blow it again. It all adds up to a situation in HTC's favor with large demand and small supplies, even if both are artificially generated.

Thanks for the tip!

source: HTC via GforGames

Related phones

One (E8)
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 16 GB + microSDXC
  • Battery 2600 mAh(26.8h 3G talk time)



1. hipnotika

Posts: 353; Member since: Mar 06, 2013

wow ! htc is back !

2. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Honestly i would have picked thus over M8. This one is best value for money. True m8 a bit better looking but this also looks great (even though it uses polycarbonate plastic) and better specs (snap 801).

9. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

i do agree... although i'd like to see a 13mp camera on their next flagship (possibly including the "ultra pixel" technology..) this is a pretty decent tactic and it seems to have worked. i really don't care how they do it but HTC needs to survive. the oem industry will have lost quite a bit imo if htc does go down for good..

3. jccruz

Posts: 7; Member since: Oct 30, 2013

50K in 15 minutes??? instead of boasting this, the company has to focus on marketing their product to sustain good sales and eventually reflect on thieir balance sheet..let us see when the next reporting period...

4. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

This is what the specs most of the people wants not just premium thing. Bring this in India also with the same price tag HTC you'll get huge success.

12. Prakhar24

Posts: 1; Member since: Jun 19, 2014

Yaa. 2999 Yuan is equal to Rs 27,000 in Indian currency. If HTC releases the phone @ 27k, this phone will be a huge-humongous success in Indian market. Specs lovers, who don't care about plastic body would throng the HTC market for sure to buy this beauty! I'm eagerly waiting for it's release in India!

5. NotAGeek

Posts: 279; Member since: Jan 26, 2014

Come on htc just release it to the international markets

6. newbey123

Posts: 702; Member since: Mar 19, 2012

Great job HTC.

7. tiara6918

Posts: 2263; Member since: Apr 26, 2012

They did marketing well in china, now for the rest of the world...

8. Taters

Posts: 6474; Member since: Jan 28, 2013

There goes the marketing excuse HTC fanboys are always clinging on to. People know about HTC, they just don't think their devices are worth buying unless they are half the price of your competitors. Haha That is how crappy they are. If you want to sell these phones for $699 a pop, first things first, don't put your power button in such a dumb ass place and for gods sake make your phones at least as compact as the competition relative to your screen size.

10. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

this really is all personal preference. i've had nothing but htc phones since 2009 and every time i've been in the market for a new phone i end up waiting for the next HTC. they're the best to me... i have no affection for samsung and LG has yet to make something that whets my appetite.. saying htc phones are 'crappy' is completely counter argumentative... YOUR opinion isn't what drives the economy..

13. Taters

Posts: 6474; Member since: Jan 28, 2013

It's not opinion. Ergonomics and quality control is scientific and HTC totally ignores ergonomics in favour of looks.

11. techloverNYC

Posts: 601; Member since: Nov 20, 2012

This will sound amazing but it doesn't change the fact the company is making little to no profit in the andriod market.

14. natnatnat

Posts: 1; Member since: Jun 25, 2014

pls release it in the Philippines!

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