5 things that make Apple Pay unique

5 things that make Apple Pay unique
When we did our first take on mobile payments back in 2011, the field seemed so ragtag that nothing was guaranteed to work and become the de facto standard. Even then, however, all eyes were on Apple, and the assorted rumors that it is mulling a digital wallet system for the venerable iPhone line.

Well, yesterday this moment finally arrived, as Tim Cook unveiled the Apple Pay service, ready to take on the world. Asked whether he thinks he just killed the credit card, Apple's CEO chuckled in his characteristic way, and said "I think we put a dagger in it," in a fashion that must have sent chills down the spine of anyone smaller than Visa or MasterCard.

Now, don't get us wrong, these two payment processing juggernauts have mobile payment systems of their own, such as Visa's payWave, or MasterCard's PayPass, and don't get us started on the various carrier undertakings, such as Softcard in the US (formerly ISIS), or smaller initiatives like that of Paypal, or Boku. Google also threw its weight behind Wallet with limited success, and even Samsung put the new fingerprint scanner of the S5 and Note 4 to good use, in collaboration with PayPal.

Your head spinning yet? Well, none of these mobile payment systems has gained enough traction, as each is lacking some critical piece of the puzzle, be it the infrastructure, the devices, or simply the user's trust. Thus, Apple Pay has every chance to disrupt the mobile payment industry, and here is why.

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iPhone 6
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iPhone 6 Plus
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35 Comments

1. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

Good idea, but like other mobile payments, not nearly widespread enough yet. (from what I can tell) and I'm glad they're calling it Apple Pay because iPay jokes would write themselves...

12. sgodsell

Posts: 7212; Member since: Mar 16, 2013

Umm, as far as the cool factor of paying for your Starbucks with your smart phone. How is that going to work for the Startbucks rewards system that they have currently in place? So most likely you will have to refill your Starbucks card still. So you could use your phone to pay, but you will still have to use the Starbucks app in order to get your rewards.

23. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Passbook already handles it, and will even handoff and open the Starbucks app, if you want it to do so. You still get your rewards, either way.

21. hltechie unregistered

I think Apple in general is starting to move away from the "i" prefix in front of their products.

34. alumoyo

Posts: 391; Member since: Aug 26, 2013

I thought I was the only person to notice that. It looks like the "i" prefix has been retired. Kind of matches the Tim Cook collaborative "we" approach as opposed to the heavy personal influence that Steve Job's personal opinion and tastes had on things - like the much maligned skeumorphic designs of iOS 6 and earlier.

35. hltechie unregistered

Apple would be better off sticking to a personal approach rather than the "we" approach.

2. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

It was a pain setting up Google Wallet on my AT&T Galaxy S4 back in the days. Had to do the mod each time I flash a new ROM. You got it easy iPhone 6 users.http://forum.xda-developers.com/showthread.php?t=2310733

3. MarqBland

Posts: 15; Member since: Sep 28, 2012

That's because you flashed a ROM. iPhone jailbreakers might have the exact same issues. I've been using Google Wallet on my non-modded Android phones for over a year now and have had zero issues setting it up.

4. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

9. cncrim

Posts: 1586; Member since: Aug 15, 2011

Lol, carrier block and so what I use Google Wallet at Mcdonald, walgreen, best buy and few other all the time, it work just like any credit card.

14. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

You must be new to Android or got a device that's fully supported. Here's my S4 for you since you're too dumb to read the links I posted earlier. http://youtu.be/J22f5PANBK8

19. dp917

Posts: 1; Member since: Sep 10, 2014

This has been fixed with kitkat

8. cncrim

Posts: 1586; Member since: Aug 15, 2011

Come on, paint to setup google wallet? I find it extremely easy. Obviously, you are ifan boy make a stupid and irogant comment, why? Because i6 not even out yet how do know i6 is easier to setting up?

26. engineer-1701d unregistered

i had 1 issue forgot to update new card number, i have been using nfc pay on my gs3 since 2012 love it.

5. InspectorGadget80 unregistered

Next thing we know everyone gets hacked bank accounts gets stolen.

29. plumix

Posts: 75; Member since: Aug 28, 2014

You don't have to use electronic wallet to get rob. It apen every day

6. metalic5

Posts: 1; Member since: Sep 10, 2014

i thought only verizon had blocked google wallet? which is not blocked anymore, i believe it actually works on all carriers now (not sure of att though). google wallet has been working great on my droid ultra for a while now and my phone wasnt on the list in the link (ninetysix) posted. Anyways, this article is very apple biased in my opinion, google wallet is just as easy to use as the apple pay, also google wallet is accepted in over 300,000 locations, apple claims 220,000 and the second point in the article "partner trust" well guess what again, all those participating "partners" already take some form of nfc payment, google wallet included.

7. damokles unregistered

Could someone explain the point with the lower fees please? Thank you

10. aspleme

Posts: 30; Member since: May 18, 2014

None of these are unique Apple Pay features. Apple is finally supporting a technology that has been around and growing for years? Good for them. They bring nothing to the table other than more devices. I don't know why AdBlock let me open this page...

16. strudelz100

Posts: 646; Member since: Aug 20, 2014

Dont understand why Google Wallet failed? NFC payments launched but had no brand support. Apple gathered numerous brand-name retailers to actually install NFC readers so Apple Pay can be USED and not just a feature on a spec sheet. Apple implemented the system better. This isn't the first time Apple has taken something and made it mainstream by making it better.

24. tuckeran5607

Posts: 10; Member since: Feb 10, 2013

Apple made it mainstream by being Apple. Not by making it better. They simply brought it to mainstream status. No improvements.

27. engineer-1701d unregistered

no your wrong again, google wallet was set up after the nfc pay had started american express blue and others had nfc in the cards, so they opened google wallet to assist it, and all the stores had mostly updated the pay to tap and pay. i still remember apple people behind me saying oh wow what app is that, and i say its not an app its a samsung galaxy phone, apple does not like nfc, they like isis. i would why they changed the name of the payment system cough cough.

11. Cicero

Posts: 1117; Member since: Jan 22, 2014

Daniel P. you too?

13. Cicero

Posts: 1117; Member since: Jan 22, 2014

So if I have my card enrolled on iTunes it means that Apple can use it how it want? Don't forget that Apple force you to enroll a bank card if you want access on Store. Why they are counting those cards?

15. strudelz100

Posts: 646; Member since: Aug 20, 2014

Watch the presentation or don't comment. This is the first attempt at mobile payments that has ANY serious cooperative support whatsoever.

28. engineer-1701d unregistered

all the places listed have nfc tap and pay already, this means they will stick a apple sign next to it for the she ep to follow. they they have to learn.

17. Immolate

Posts: 310; Member since: Jun 17, 2011

Apple's narcissistic marketing aside, unless Apple finds a way to get their payment technology on Android and Windows phones, this will follow so many others into the ash bin of history. You can't use payment technology to force people onto your hardware. It would be short-sighted to try.

18. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

PayPal has had a payment service for a long time and they are still well known for absolute crap customer service and all sorts of weird problems that can take months to resolve. iPay seems like something it is best to wait for a while on. Apple has far better customer service than PayPal, but I doubt Apple has hired thousands of iPay customer service professionals to deal with all the inevitable issues.

20. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

This is the dumbest thing. "Grow up and let new things be tried". I hope it becomes unsuccessful. ....

30. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I am not a fan of any form of mobile payments. Having to lug an expensive device around to pay for things is the worst of all possible options, IMO. But I am one of those people who really doesn't need my smartphone with me all the time. Mostly, I find life more interesting and adventurous without it.

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