33% of wearable owners get rid of their devices within six months

33% of wearable owners get rid of their devices within six months
Retail tracking firm GfK has surveyed 1000 people about the wearables market. Perhaps the most interesting piece of news is that one-third of wearable buyers abandon their devices inside of six months after obtaining it. But that could be due to the fact that some of these devices were given away with the purchase of a smartphone.

Some of the companies that are surviving in this market, do so by constantly making their product useful. Eric Micigovsky, chief executive of  Pebble, notes that his customers use the watch at first for notifications and the changeable watch faces. But over time, these customers start realizing that there are so many more things that the device can do, such as controlling the thermostat and other household appliances.

Despite all the functionality available with a smartwatch, the intelligent timepieces make up just 11% of the wearable market, according to the survey. With 39% of the market, health and fitness trackers come first. Wrist computers, which track additional activity, account for 26% of the wearables market, while action cameras like the GoPro models make up 24% of purchased wearables. The expense of the device is what is keeping sales from exploding. 28% of consumers say that cost is the most important thing they look at in determining whether or not to purchase a fitness tracker.

Pebble's Micigovsky says that it is still very early in the game, comparing the wearables market now, to the smartphone market when the OG Apple iPhone was launched in 2007. According to the executive, the whole smartwatch market got a boost with the introduction of the Apple Watch, even though the latter won't be launched until next year. Pebble is aiming to be a survivor. It has sold 400,000 units so far, and Micigovsky says that its sales were not hurt by the recent release of watches from Samsung, LG and Motorola."Market research shows that we held our own," he says.

The survey discovered that at 33% and 26% respectively, people would prefer to wear wearables as bracelets or shoes. Gender plays a part in this as men would like to have these devices placed on shirts, shoes or belts, while women prefer necklaces, bracelets and rings. While Apple is trying to get its Watch considered a fashion accessory in addition to being a tech device, in the U.S., 42% of wearable buyers prefer to buy such products from a tech firm instead of a jewelery manufacturer. That figure rises all the way to 69% for wearable buyers in South Korea.

source: TheGuardian



1. darkvadervip

Posts: 366; Member since: Dec 08, 2010

So true! The moto 360 is nice but gets boring after 3 weeks. Craigslist it went and sold.

3. irellemot

Posts: 109; Member since: Nov 29, 2012

I completely disagree. I've had my Moto 360 since the day it released, and it has been extremely useful. If I ever forget it it feels like I forgot part of my body, it's almost as necessary as a smartphone how I use it.

11. sgodsell

Posts: 7577; Member since: Mar 16, 2013

Also the Moto 360 update is just starting to roll out now. This update will allow you to pair a Bluetooth headset without needing to carry around your phone as well. Not to mention you will be able to load up your music and play songs as you are jogging or bicycling. So when someone like darkvadervip said he got board with his moto 360. What was paying for your Starbucks coffee using your moto 360 not working for you? Playing the some games on the moto screen to small? Taking photos using your watch boring? Controlling your music boring on Android Wear? Please I think you are lying or trolling. Take your pick, but boring it is not.

14. g2a5b0e unregistered

Right, because since you disagree with him, he's clearly lying. God forbid that someone have a different opinion than you.

6. willard12 unregistered

Since the article points out that only 11% of the wearables in the survey are smartwatches and 39% are fitness devices, doesn't this point out that people are really abandoning their fitness programs?

8. TheMan

Posts: 494; Member since: Sep 21, 2012

I expected this -- at least for my wants from a wearable. Elaborating on my post earlier this year, I'd want a combination of styling (like a good watch), functionality (I'd prefer more than what's offered today), and UI (which I believe needs further tweaking).

2. jerzyiroc

Posts: 36; Member since: Sep 16, 2014

I've had the Moto 360 for about 2 weeks now. I absolutely LOVE it. I can't wait for the new features in the pipeline. Can't leave home without it!

4. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

this is one of the reasons I haven't made the plunge yet, though i'm sure i could justify it if I could, maybe I should look into the pre-owned market instead...

5. bucky

Posts: 3795; Member since: Sep 30, 2009

It's because they have no use if there is a smartphone in your pocket.

7. brucegatl

Posts: 2; Member since: Aug 26, 2014

I never leave home without my Pebble - the watch faces are nice... but the apps make the device REALLY useful - I use my Starbucks app alone at least twice a day

9. torr310

Posts: 1701; Member since: Oct 27, 2011

If you don't like wear a watch, you will not like it. If you don't mind to charge it for every few days, you will like it.

10. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

6 months? Is that like 3 generations in Samsung time?

12. Mrmark

Posts: 413; Member since: Jan 26, 2013

I agree !

13. sunnyfpy

Posts: 293; Member since: May 12, 2013

Only for people who must fiddle and play with it every minute ,kiddy stuff!

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