2015 to be the 'year of Samsung,' says analyst, citing flexible OLEDs and 14nm chips

2015 to be the 'year of Samsung,' says analyst, citing flexible OLEDs and 14nm chips
Despite that Apple just announced a blowout quarter for the business books, an analyst from the reputable Jefferies & Co. believes that 2015 will actually be the year of the grand Samsung return. So far, Samsung has been unable to really justify its higher-priced handsets in the face of competition from Xiaomi and other up-and-coming brands that offer the same features for much less.

The argument is that this year Samsung will be moving not only its flagships, but its midrangers to mostly metal casings, to which Xiaomi wouldn't have a reply, as it would require some retooling and economies of scale on a grand scope. This would take care of Samsung's most pressing design impression problems, that has plagued the company for the last two years or so. 

Samsung, however, will have aces up its sleeve that the competition can't match this year, namely the superior 14nm chipset manufacturing process, and the flexible AMOLED display technology. We already heard that Samsung might be taking on the almighty Qualcomm by issuing its bread-and-butter Galaxy S6 with an Exynos chipset. The analyst, however, confirms that the S6 could indeed ship with a dual-edged flexible display version, and in much higher quantities than Samsung did with the Note Edge, for instance:


To summarise, the Jeffries' analyst expectations are for Samsung to really hit it out of the park this year, ending its long period of restructuring and mobile strategy adjustments. Pushing back against Xiaomi and the rest of the Chinese gang would be done via Samsung's inherent strengths of flexible displays, the 14nm take on Qualcomm, and DRAM chip advancements. Sadly, nothing is mentioned about a radical change in software and services, so we can only be guessing what Samsung has in store for us in that respect, though the wait won't be long, as the MWC expo is fast approaching.

source: Barron's via G4Games

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33 Comments

1. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Yup, year of Samsung that tizen phone crush redmi 1s in India with its 480p display, 3mp camera and the revolutionary tizen os, xiaomi stand nothing against that mighty operating system.

3. tech2

Posts: 3487; Member since: Oct 26, 2012

Inspite of those specs Z1 runs much much smoother then many budget android phones. And since this is Samsung's own OS you van expect much better updates unlike Chinese OEMs who never seem to update their device

8. redmd

Posts: 1917; Member since: Oct 26, 2011

I think its easier for them to produce a new one than to make updates on previous models.

16. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Yes and that's why the older phones are being forgot to update.

12. TyrionLannister unregistered

You forgot customer service, brand value and availability

14. tech2

Posts: 3487; Member since: Oct 26, 2012

Indeed.

15. AfterShock

Posts: 4146; Member since: Nov 02, 2012

As well, is it actually doing anything. A smartphone with nothing substantial to install is usually pretty snappy out of the box.

18. TyrionLannister unregistered

AFAIK, tizen supports android apps out of the box.

23. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Thanks, never thought of side loading.

31. tech2

Posts: 3487; Member since: Oct 26, 2012

Woah ! Does it really ?! I had no idea of it whatsoever. Is it as simple as side loading or it involves proecures like rooting, etc ?

32. TyrionLannister unregistered

It's as simple as side loading.

30. Venkatramanan

Posts: 327; Member since: Aug 15, 2014

Samsung should refine tizen to appear great with flagship and release a flagship with dual boot of Android and tizen till tizen gets fully equipped ecosystem. Once the tizen gets enough apps, then they should completely move to tizen. Then it can kill apple completely. It is similar to what they are doing in SoC part now(Slowly they are moving to Exynos completely and now give up SD).

11. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Unless Xiaomi move their manufacturing to India, they will have a slight disadvantage. Samsung just spent around 85million on a new plant in India just last week. Look into this - Xiaomi prices their phones relatively cheap. But they remain constant through the life cycle. Samsung on other hand prices their phones higher during initial launch. And 3/4 months after the release, the prices drop easily by 20% or more. The Z1 is cheap now, it will get even cheaper in coming months. Why do you think google launched Android One in India? You will find it tough to get a Android running on 768MB RAM. And Z1 runs smooth on that. That's how light Tizen is. https://www.youtube.com/watch?v=-JIrjNqldf4

2. TyrionLannister unregistered

No other manufacturer can itself produce so many things in house. Samsung has great screens, SoCs and camera sensors. Also they manufacture RAM, storage and many other components.

4. sergiobr

Posts: 718; Member since: Feb 25, 2013

Go Sammy !!!! Give us a 1' sensor camera, I love the rest.

13. TyrionLannister unregistered

You mean 1" right.

5. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Tizen can also grow significantly this year given its fluid OS.

6. AlbertAribe

Posts: 168; Member since: Jun 21, 2014

I don't think so? Good luck for their company if they succeed. All I can say is, they will flood mid-range phone in the market.

7. twens

Posts: 1167; Member since: Feb 25, 2012

All Samsung needs is a light Os and a good icon set for touch wiz. They will be on a role I'm very sure. When it comes to hardware they have already created that awareness that they deliver top notch hardware. Let's see how the software side of things turn out on the s6.

9. noler

Posts: 326; Member since: Aug 19, 2013

2015 is the year of Samsung and Linux!(Lol)

26. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

2008 was year of linux...when android was announced...

10. Kumar123 unregistered

Samsung's Flexible OLED is nothing more than a hardware gimmick. 14nm chips will give them a lot of boast that i'm sure of but i don't think this will stop Samsung mobile downfall. This year Samsung mobile market share will be under 20%. If motorola price their phone extremely competively for example moto e for 80$ ( a quad core processor and 5 megapixel camera for marketing purpose) then people will go for moto e rather than tizen phone. Samsung brainwashed people into thinking that higher spec=better phone. Now they're going to taste their own medicine from Chinese companies. "Our phone is much efficient, we don't need high end hardware to run our software smoothly" this kind of talk won't be able to make people buy their phone.

17. Donone41

Posts: 246; Member since: Dec 17, 2014

And you are again? Lmao. Well since as Motorola will be king this year, Samsung should lockup shop because there is no way they can compete with the king of smartphones (Motorola) weldone sir! You and only you could've predicted Samsung's outcome.

19. Kumar123 unregistered

When did i say Motorola will be king this year? Do you have reading comprehension problem? I predicted that even with 14nm chips and flexible OLED Samsung's mobile will continue to lose overall market share, now they own 23%, i predicted that their market share will come down under 20%. As for tizen/Z1 phone with their duo core processor and 3 megapixel coamera won't be able to outsold moto e if it priced at $80 ( with a quadcore processor and 5 megapixel camera). Samsung previous marketing technique will work against them because they taught customers with their ads that more cores and higher megapixel is better.

22. FluffyBled unregistered

All hail the preacher! Seriously we saw this post ... make sure others don't! xD.

20. G7Knight

Posts: 16; Member since: Apr 01, 2014

nope, he'll soon be proven wrong :)

29. medtxa

Posts: 1655; Member since: Jun 02, 2014

most analist talk without concrete proof(i.e. more technical stuff) though I'd agree with him:P

21. drazwy

Posts: 352; Member since: Jan 15, 2014

Won't be because of their phones. Their stock will rise on the announcement they will supply chips in the next Iphone. Up 14% this morning since the announcement, dispite estimates their 4th quarter earnings will be down 12%

24. NexusX

Posts: 613; Member since: May 16, 2013

First, samsung is running android like hundreds of OEMs out there, no premium material or extra hardware features can change that. the only thing they can do is join the price wars. Second, samsung is terrible at executing and commoditizing emerging tech, the galaxy line has NFC for years but all they can come up with is stickers. samsung, like most international electronic conglomerates, has always treated chinese consumers as second class when it comes to post-purchase product support. By opening apple stores all over China, apple will be providing product support like no foreign companies have ever had. this is the reason chinese are willing to pay more for iphones.

25. zinger69

Posts: 86; Member since: Feb 13, 2014

Well, they already crushed it with the Note 4. If they can create the same experience with the S6 then they can probably recoup any market share they've lost.

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