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With CEO Rick Osterloh out of the picture, Motorola has become fully managed by Lenovo

Posted: , by Luis D.

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With CEO Rick Osterloh out of the picture, Motorola has become fully managed by Lenovo

Rick Osterloh, the company veteran that ran Motorola Mobility, is no longer holding the reigns at the Lenovo-owned smartphone maker. According to Lenovo's press release, Osterloh decided to depart, and the company "wishes him continued success in the future." Now that he's no longer in lead, it will be Aymar de Lencquesaing, former head of Lenovo North America, who will take his place on April 1.

The former executive burst on the scene in 2013 when he was pictured with the unreleased Moto X. As president of Motorola, he saw through the American communications company's assimilation into Lenovo's ranks. Interestingly, it wasn't more than a few weeks ago that Osterloh stated there was “basically no change” in the way Motorola operates under Lenovo's supervision, compared to how things happened when the company was owned by Google.

The moto brand may be alive and well, but now it's all Lenovo steering the ship.

It appears that Osterloh's departure is related to more than a typical executive shift. Apparently, Lenovo’s mobile technology business will be divided into two business groups. The PC Group will be recognized as the "PC & Smart Device Business Group", tasked with handling “PC, detatchables, tablets, phablets, gaming, and smart home products across Windows, Chrome, and Android based products.”

Likewise, the Mobile Business Group will be co-led by Xudong Chen (senior vice president of Lenovo Group and president for Lenovo China Region) and Aymar de Lencquesaing, with both reporting to Lenovo group CEO Yuanqing Yang. Chen will handle mobile operations for China, while de Lencquesaing will lead international markets.

Now that Motorola has become entirely managed by Lenovo, it's clear that the Chinese cohort may be keeping the Moto brand alive, but its inner machinery is pretty much Lenovo-driven. What are your thoughts on that?

11 Comments
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posted on 18 Mar 2016, 09:16 1

1. yoosufmuneer (Posts: 1491; Member since: 14 Feb 2015)


I don't care as long as they don't change any signature Motorola traditions.

posted on 18 Mar 2016, 09:18 4

2. Trakker (Posts: 283; Member since: 11 Feb 2016)


Lenovo hasn't done a good job promoting their own brand outside of Asia so I'm not expecting much here.

posted on 18 Mar 2016, 09:40 3

3. Mercedes-Benz (Posts: 399; Member since: 18 Jan 2015)


Motorola is screwed with crapnovo steering the ship

posted on 18 Mar 2016, 10:26 3

4. WilliamRBR (Posts: 2; Member since: 18 Mar 2016)


Crapnovo? That may be the least clever insult in this history of insults.

posted on 18 Mar 2016, 10:37 1

5. Konsento (Posts: 109; Member since: 10 Apr 2015)


All I'm hoping is that Lenovo doesn't screw up what Motorola's been working on for the past few years. Worse yet, I really don't want them to keep the brand at a standstill.

posted on 18 Mar 2016, 14:36

6. VicVicVic (Posts: 2; Member since: 18 Mar 2016)


According to multiple January 2016 news articles, Lenovo is getting rid of the Motorola brand, and future Moto phones will be branded with 'by Lenovo.'

posted on 19 Mar 2016, 06:05 1

8. emmawilliam834 (Posts: 151; Member since: 09 Feb 2016)


Goodbye, Moto. gone with the wind.

posted on 19 Mar 2016, 02:47 1

7. palmguy (Posts: 502; Member since: 22 Mar 2011)


No no no! HP & webOS all over again. :(

posted on 19 Mar 2016, 10:56

9. snowgator (Posts: 3556; Member since: 19 Jan 2011)


WebOS... Moment of silence please....

posted on 19 Mar 2016, 11:01

10. snowgator (Posts: 3556; Member since: 19 Jan 2011)


I feel we will lose all that was Motorola. I have had no experience with Lenovo except a second hand laptop some years ago, so I am open minded. But if we were to set the over/under at 1.5 years before the Moto name is completely retired, would anyone pick the over? All the great Motorola products and innovations over the years...

Moto maker is a blast, and the pure version of Android is just not available enough. This, indeed, may end up being a bummer.

posted on 20 Mar 2016, 16:28

11. Chidoro44 (Posts: 43; Member since: 03 Feb 2015)


And that's all she wrote between Motorola and myself. 9 phones over 22 years and it's now the end of the line for me.

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