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Windows Phone 7 sales "catastrophic" at 674,000?

Posted: , by Victor H.

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Windows Phone 7 sales

Windows Phone 7 sales are an elusive topic ever since the launch of the platform back in November 2010. Even after Microsoft announced its quarterly financial results, it remained tight-lipped about the actual sales of WP7 phones, but could the company have stumbled more than expected? According to Russian tech analyst Eldar Murtazin that's exactly the case as he estimates Windows Phone 7 sales at the disappointing 674,000 units. Murtazin doesn't specify the period, but by all visible clues he refers to data for 2010.

The analyst doesn't provide any details about the basis of his calculations, so take this with a grain of salt and more as an approximation as none of the phone makers or carriers has given an exact sales figure. But Murtazin does mention that unofficial data he got from carriers and retail chains is “catastrophic.” To put it all in context, Redmond has announced that carriers have shipped some 1.5 million WP7 smartphones to the market, but actual sales to the end-user haven't reached even a half of that number. And the gap between shipped and sold units has continued to widen in Q1 2011.

The analyst summarizes sales harshly as an expected absolute failure, laying the blame on Microsoft's strategy to try to compete in the already crowded high-end segment where iOS and Android have proven their maturity, while WP7 has been lacking basic features up until recently. What is your opinion on Redmond's WP7 platform? Don't hesitate to share your thoughts in the comments below!

source: Mobile-Review (translated)

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posted on 03 May 2011, 02:49 10

1. Androider (unregistered)

This doesn't mean anything since the OS was launched approx. half a year ago. What is important is that Microsoft, and several handset makers are devoted to it.

I personally do think that there is a place for WP7, and I am seriously considering buying one to replace my Android (a Nokia, if it delivers something really cool).

posted on 03 May 2011, 07:13 7

18. remixfa (Posts: 14255; Member since: 19 Dec 2008)

You might not remember but the G1 barely sold a million units world wide. Is android a failure? Nope.. its now number 1, three whole years later.

Microsoft took a slow n steady start on purpose to make sure they didnt end up with crap like windows 6. Between the nokia partnership and the recent announcement of a tool to convert iOS programs to WP7 i say they are on the verge of a major increase in sales.

And so does every analyst out there.

posted on 03 May 2011, 11:13 3

32. mariusym (unregistered)

what kind of an idiot compares the sales 1 model of a phone =G1
to about five from different manufacturers, which also has the microsoft experience behind them
and what kind of idiots rank him high

posted on 03 May 2011, 10:31 1

29. snowgator (Posts: 3586; Member since: 19 Jan 2011)

I guess you can say Windows 7 is only a year and a half old, but Microsoft has been in the OS market for years with the Windows Mobile, like on the HTC tilt and such devices. W7 was the improved version of that, correcting it's mistakes. I have played with both the HTC Surround and LG Quantum, and it is a good OS. I thought it was a well thought out, easy to personalize system. It did launch without a lot of Apps or competitive extras though, and some of the limitations, like not all the screens working in landscape, were drawbacks. There is very little reason at this point to pick it over Android or iOS. Hopefully, the efforts with Nokia will be the best of both worlds.

posted on 03 May 2011, 21:31 2

45. cheetah2k (Posts: 1577; Member since: 16 Jan 2011)

Balmer.. You're doing it wrong!

This just proves that Microsoft needs Nokia, more than Nokia needs Microsoft...

posted on 03 May 2011, 22:34 1

46. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

no... not true at all... they both need each other to profit... microsot will always have windows and pc software while nokia will always have the cheap overseas cell phones they all buy

posted on 04 May 2011, 01:10 1

48. NeXoS (Posts: 288; Member since: 03 May 2011)

Nokia is shooting themselves in the foot by going with W7. They would do so much better with Android. They will learn a hard lesson and probably have to declare bankruptcy.

Look at HTC as a prime example. It wasn't the sales of their Windows Mobile phones that turned them into a multi-billion dollar high end phone maker.

If Android could do that to a small company like HTC, imagine what it could do to Nokia. But, the cronyism between MS and Nokia will result in Nokia's demise. Start buying lots of Nokia puts, you'll be rich.

posted on 04 May 2011, 17:14 2

56. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

not true at all... nokia has a chance wiht wp7 cause it is a whole different thing... and honestl windows 6.5 sucked... wp7 is different...

it will be htc's android

posted on 04 May 2011, 21:02

57. fox (unregistered)

your an idiot naxos, windows made htc in the company that it is and if you look at all the windows phone 7 sales htc rules the market, dont make dumb and make statements like that.

htc was well know for its windows mobile phones and its re-writable rom set, and FYI HTC is far from being small they're call High Tech Computers for a reason, the only thing that is small is your IQ low.

The only reason for WP7 not hitting numbers in the US is cause everyone is on a contact where you can only get a windows phone on a contact. windows phone is a hugh saler over sea cause no one is on a contact so there for nokia made the best choice cause they can rule the over sea market high end and low end phones so put that in your pipe and smoke it

posted on 03 May 2011, 02:49 2

2. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

It wouldn't surprise me. Phone 7 is an interface completely unlike any other, and when looking at it one may be confused. Haven't ever really gotten to try it myself, it sounded cool, but the hardware also wasn't there.

posted on 03 May 2011, 15:38 1

35. pyckvi (Posts: 48; Member since: 19 Dec 2010)

actually the OS is very simplistic. its actually easier to navigate through than the IOS.

I also believe that once Nokia starts to bring out there WP7 Phones they will put in many of there own optimizations, just like they recently stated. out of all the phone company's they have the most patents laying around and im sure they will put them to good use with the WP7 devices :-)
i cant wait!!!

posted on 03 May 2011, 22:36

47. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

The os is simplistic, but it is not as simple as ios... u have to go thrugh more menus and it is a bit more complex in some areas... it sure does look nice though... but it feels like a beta... they need to fix a ton of sttuff

posted on 03 May 2011, 02:58 1

3. Another Androider (unregistered)

I think WP7 is quite good of a platform, remember that IOS an Android had problems too in the start, not to mention that it's not easy to grab a bigger share in the smartphone market right now, where these two major platforms dominate.
I assume that WP7 sales will grow, when they will do a major update and make more language packs for the system. In my country the problem is that the OS doesn't have the language of the homeland, carriers cannot sell the devices like that, and prices are getting smaller and smaller by time passes, which is not a bad thing if they will make the language update in late summer, as promised.

posted on 03 May 2011, 02:58 6

4. daniel_bargs (Posts: 325; Member since: 27 Nov 2010)

i have not been wrong with my predictions... first of all, why would they release WP7 when android and iOS are far more better? they released WP7 without multitasking, no apps, too expensive, no copy-paste, no twitter-integration and once again, TOO EXPENSIVE. it's like they rushed to release the WP7 just to say "oh we have our own OS and were proud to present it to you."

i like WP7 but i dont think its worth the buy as of now. and a 3rd world country citizen like me wont even dare buy such a gem. fail.

posted on 03 May 2011, 03:06 2

5. gregory (unregistered)

Martuzin is an analyst? This is a joke? bode...

posted on 03 May 2011, 03:14 6

6. Merio (unregistered)

WP7 needs better hardware... I really envy all the sexy Android phones.

posted on 03 May 2011, 15:44 1

36. pyckvi (Posts: 48; Member since: 19 Dec 2010)

i would love too see better hardware too but the only reason why android phones pack such high specs and keep a low price is because its a FREE OS that the carriers get from Google. unlike WP7, each carrier has to purchase the OS for each phone first

posted on 03 May 2011, 03:47

7. butthed (unregistered)

if they want to increase sales, price them reasonably without contract to entice people with android and iphone

posted on 03 May 2011, 04:11 2

8. saints5354 (unregistered)

WP7 is nice but still lack of many basic features as "daniel_bargs" commented. There is no news regarding video call as well ... so MS should work on all these ASAP in order to complete some share of the mobile phone market ...

posted on 03 May 2011, 04:13 1

9. NiteRyda (unregistered)

The real problem with wp7 is the fact that they decided to not let their major manufacturer HTC put a custom UI over it, which made the previous versions of winmo very attractive and user friendly. Also microsoft played around to much delaying the launch of something new, they took like a year to even launch a wp7 series device to begin with. You can't compete if you fall to far behind the competition. Plus most devices are coming out with larger displays and wp7 has smaller ones that you want on a feature phone not a smartphone. So get with it microsoft, you need larger displays, more apps, more basic features included, manufacturer custom UI's and you might break a million handsets.

posted on 03 May 2011, 04:42 2

10. superpooburger (Posts: 31; Member since: 17 Feb 2011)

Android have proven their maturity
To that i can not agree. I have android device. It still need years and years to mature...

posted on 03 May 2011, 05:20 6

12. sniperace (Posts: 95; Member since: 20 Aug 2009)

put down your G1 and grab a real android phone ...problem solved...lol

posted on 04 May 2011, 01:15

49. NeXoS (Posts: 288; Member since: 03 May 2011)

Voice Actions. It makes my phone my own personal digital assistant.

posted on 04 May 2011, 12:03

52. eric12341 (Posts: 6; Member since: 04 May 2011)

some people seem to forget that Android was launched on devices with screen sizes smaller than the wp7 launch screen sizes. IDIOTS!

posted on 03 May 2011, 04:50 1

11. som (Posts: 768; Member since: 10 Nov 2009)

I has very bad and disappointed experiences with Windows Phone 6.5 HTC HD2 always stuck and freeze up that I have to remove battery and power up to make it works after searching a lot internet everyday. Windows Phone 6.5 cannot be upgrade to 7.0 it is very disappointed from now on I will never buy Windows Phone again even they make best in the platform in the World in the future.

posted on 03 May 2011, 08:53 2

25. Montigo (unregistered)

The HD2 can be upgraded to WP7 AND Android if you know where to look. Check outwww.xda-developers.com.

posted on 03 May 2011, 05:57 3

13. clevername (Posts: 1436; Member since: 11 Jul 2008)

It would be a shame to see this platform sink. Don't thinking will with Nokia backing it but it would suck. Its such a nice platform. I know it's missing multitasking, twitter integration, and video chat support but that's about it. Those talking about the devices lack the screen size or the hardware or the aesthetics should take a closer look. Wp7 devices have screen sizes from 3.5"-3.7"-4"-4.3". They have all the bases covered. As far as hardware goes the specs have to be at least as powerful as the evo4G. That's the minimum requirements and there are still Android phones coming out now that fit those specs. And aesthetically speaking just like Android there are wp7 sets that aren't as good looking(LG quantum) and those that are gorgeous like the optimus 7 hd7 and Samsung focus that even has a super amoled on it.

I'll admit there isn't as much variety as Android but I think androids variety is starting to be a little too much. No one can keep up with it.
Also the lack of a front camera is a ding they need to start reversing.
Multitasking is coming-no worries there. IOS didn't have it for 3 years, flash is coming too. The os will grow. Twitter integration is also coming. And as a matter of fact even Android doesn't have the level of integration as wp7 does when it comes to Facebook. In Android its laid over apps like contacts and other things. Its displayed in widgets and through UI features but in WP7 its deeply rooted into the clew functionality of the os

posted on 03 May 2011, 08:03

21. TechDroid (unregistered)

I'll give you one keyword: apps

posted on 03 May 2011, 08:13 1

23. zealcrest (unregistered)

lol YAAAY 20,000 versions of tetris!!

posted on 03 May 2011, 06:00 1

14. clevername (Posts: 1436; Member since: 11 Jul 2008)

i think the biggest obstacle for windows phone taste that windows mobile left in peoples mouths. Or at least the touchscreen/consumer audience.

posted on 03 May 2011, 06:23 2

15. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

WP7 is a work in progress trying to compete against two very mature alternatives. RIM/BB even qualifies as a more mature alternative to WP7.

The problem for MS is that they are having to dislodge two very strong competitors in Android and iOS. Offering a work in progress is too little, too soon.

posted on 03 May 2011, 06:37 1

16. sniperace (Posts: 95; Member since: 20 Aug 2009)

I think i broke the code.... Microsoft Kin 1 - kin 2+Windows 7 = fail!! I've owned or spent time with almost every platform out there just about. Palm, Windows6-7 Blackberry, IOS and Android. The market has changed almost over night the days of the half assed sub-standard hardware and OS systems just won't cut it. Good isn't good enough and it won't sell you jack. ex Palm Os has a very nice interface and the Palm pre was a great looking phone.Until the phone fells apart in your hands and the fact of not having any major app support compared to Android and IOS. Lets face it free sells (apps) Even Windows 7 commercials are in the wrong direction ( cute at best) zero wow factor and won't sell phones. Thinks about it Android commercials offer a vertual matrix of applications consuming the user and the environment around them "Droid Does!" Microsoft has a long cold road ahead.

posted on 03 May 2011, 06:59 2

17. captn3x (unregistered)

I am hoping to give WP7 a try when it hits verizon. I have a DROID 1 and am fed up with the force closes, lag between apps, home screen redraw lag, and the thing even locks up durring reboots. I love the customization but I'm not sure it's worth the performance issues anymore. I just want a phone that when I exit angry birds to make a call I don't have to wait a full minute for the dialer to launch.

posted on 03 May 2011, 08:37 1

24. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

sorry to hear that but droid is quite old :(

posted on 03 May 2011, 20:56

42. captn3x (unregistered)

It came out 2 years ago this month. what are people supposed to do now that Verizon got rid of the 1 year contracts?!

posted on 03 May 2011, 21:03

44. captn3x (unregistered)

I take that back. According to PhoneArena it came out November 5 2009. That's only a year and a half ago!!!

posted on 03 May 2011, 14:29 1

34. sniperace (Posts: 95; Member since: 20 Aug 2009)

Are you on crack?...Can i laugh at you now? All those new android phones (that play angry birds)with bigger faster processors and you want windows 7 phone? Good luck ..lol... rotf... LMAO+1!!

posted on 03 May 2011, 20:59

43. captn3x (unregistered)

Android is starting to remind me of Windows before 7 came out. If you want it to run smooth you need the fastest most powerful hardware you can spend money on.

posted on 04 May 2011, 12:18

53. eric12341 (Posts: 6; Member since: 04 May 2011)

WOW seems like you are the one who needs to be laughed at. Android constantly needs super high end hardware in order to run smoothly but still can't because the code that was stolen isn't optimized to take advantage of it. move along fandroidiot!

posted on 03 May 2011, 07:32 2

19. vishu9 (Posts: 252; Member since: 03 Mar 2011)

Simply out I just hate the TILES view of the homescreen!! If you had a WP7 phone and a Galaxy S2 or Sensation or Atrix put before u with their beautiful live wallpapers and widgets, which one do u think people are gonna choose?? No guessing there...WP7 Tiles = BORING!

posted on 04 May 2011, 12:24

54. eric12341 (Posts: 6; Member since: 04 May 2011)

these tiles aren't static icons like what u find on iPhony and Android. they actually animate due to whatever information needed to be displayed so not boring at all.

posted on 03 May 2011, 07:46 1

20. jwb (unregistered)

Prices for these are quite reasonable as I paid $18 for a refurbished LG Quantum with a 2 year contract of course. New ones are going for anywhere 45 - 95 again, with a two year contract. I couldn't be happier with my choice! Had it for about 6 weeks now and Call quality is quite good! Yes, even on AT&T. Reasonably good browsing experience! Email integration is awesome! Not a game player or an overly aggressive app user so the size of the app store doesn't concern me that me much.

I support about 35 IPhones, 25 Droids, and 3 WP7 phones connected to my 2010 Exchange server and I can say unequivically that WP7's interface is by far the most fluent and easiest to use. By far I receive the most calls from my Droid users as they continually have issues with disappearing emails profiles or email and calendar stops syncing but contacts still sync. Bizarre problem. IPhones folks don't require much assistance as it's a pretty mature platform. Call quality continues to be a problem with the Iphone as many complain of poor service. Just something you have to deal with with AT&T I guess.

If you haven't played with one of the WP7 phones stop in a store and try one out as I think most people will be surprised at how nice these phones really are.


posted on 03 May 2011, 11:08

31. derp (unregistered)

Android + Exchange = biggest fail ever.

posted on 03 May 2011, 08:06

22. sonisoe (Posts: 411; Member since: 06 May 2009)

had a hands-on on lg optimus, didnt really look into the os or other funtions, but it was super-smooth, and seems stable.... i've an htc desire hd, my 2nd android after htc hero, i guess due to android's openness, it's never that smooth or stable... stutters, slight freezes, forecloses on 3rd party apps happen time to time despite my desire hd's 1ghz + some 750mg RAM.... so i guess if wp7 has reached the maturity of android, i would switch....

posted on 03 May 2011, 09:23

26. CB2047 (unregistered)

Haha I should be a Microsoft exec. from day one all I could think is "There's no way this is going to compete with Android and iOS. All of these genius bigwigs aren't able to think on a consumer level...In my opinion anyway.

posted on 03 May 2011, 09:32 1

27. JoJo (unregistered)

The problem with WP7 is it's a horrible concept. MS saw Apple's locked down interface and walled garden approach and thought they could take the same approach and be successful. Sorry but the tile concept is way too limited and the fact is, more and more people are wanting the openness of Android.

posted on 03 May 2011, 10:19

28. Dennis (unregistered)

Nokia is not going to be able to help MS. MS's best option is to put windows on a phone. People are used to the windows os. Even then it will not compete with Android or IOS. MS took and is taking to much time. By the time they release an update to bring in more standard smartphone features, IOS and Android will all be adding newer features thus leaving MS behind again. WP7 has been out out for almost a year. I think i saw one person using one. MS has be very carefull. Android is powerfull OS than can easily make a leap to the desktop. MS has more to worry about that smartphones. IMO

posted on 04 May 2011, 12:30

55. eric12341 (Posts: 6; Member since: 04 May 2011)

don't know where to begin with this one so I won't even bother. but keep sniffing and rubbing Mr Rubins ass if it helps u sleep at night. u fandroidiots are funny as hell.

posted on 03 May 2011, 10:41 2

30. NMexpo (unregistered)

Well I had Blackberry than two Androids, Moment and Epic 4g, now I have the HTC Arrive and it is BY FAR the most interesting of the bunch. Sure it is still a young OS but for a start, it has gotten my attention. Netflix, Xbox live games, Unlimited music streaming AND downloads via Zune, MS Office, and not the usual icons that hav been seen on EVERY other OS. Live tiles and WP7 FTW!!!

posted on 03 May 2011, 11:13

33. andro (unregistered)

Not surprising,its an awful limited os,which has an ugly ugly block ui and every os update runs the risk of bricking your phone.
My local store only stocks one w7 phone and they don't sell any of them.

posted on 03 May 2011, 15:46 1

37. hutch (unregistered)

Why do people complain so much about WM 6.5, call it a failure or even a disaster? On a typical day I use my TP2 to my exchange e-mail and calendar along with 4 pop e-mails in the middle of nowhere (thanks Verizon for the network), transfer documents such as AutoCAD drawings back and forth to my laptop via bluetooth, use it to tether my laptop to get drawings & submittals on sites using flash, update/read facebook and twitter, as well as make calls. If needed I can use the native (not Verizon version) of Bing for gps turn by turn directions, pop in a sim card if in Mexico or Canada, edit a word doc or excel spreadsheet on the fly, or watch a youtube video. However, I do not have access to 250,000+ stupid apps, but I get along fine without them. I cannot wait for Verizon to carry WP7, hopefully it will be a worthy successor to my TP2. If WP7 can stay focused on satisfying the needs of the business user, I think they will be just fine.

posted on 03 May 2011, 16:44 2

38. Brad (unregistered)

What a lame a$$ article, just to spawn some attention. DO YOUR HOMEWORK dude! Then maybe you'll get some better article landscape to write on. Still hoping to make it to the big leagues? Better start writing more.

posted on 03 May 2011, 17:42 1

39. 7thspaceman (Posts: 1546; Member since: 14 Feb 2011)

The Windows phone 7 user interface is I believe much more modern that the IOS and Android User interfaces however the lack of cut and paste and third party multitasking &
Flash support and other things made Windows phone 7 a device that lacked too many Apps & features to compete well against IOS or Andriod The good news is that after the Mango update The windows Phone 7 will have all the major things it lacked and its
Apps numbers are growing everyday, It wont be a poor step child.what Microsoft have to do is to get the Mango update out before black friday the start of the Christmas shopping season, then Microsoft and it's OEM pardners have to advertise Windows phone 7 has cut and paste ,3rd party multitasking and has loads of new apps and ect so People know it's now worth buying. it will take time foi windows phone 7 to gain any market share but it will all Microsoft has to do is make it a good product and Advedrise.

posted on 03 May 2011, 18:00 2

40. lubbalots (unregistered)

Whats the problem with WP7? You asked for copy and paste, you got copy and paste, and every owner of WP7 will get a whole lot more coming end of the year. Mango, anyone?
What does everyone expect from WP7? It just came out less than a year and everyones expecting MS to be #1 right away. Be realistic folks. Don't fall for the critics.
Though there is one issue i believe to be true. Support from phone manufacturers could be better. At least MS have one, Nokia!

posted on 03 May 2011, 19:20

41. keepinitreal (unregistered)

Any programmer that has experience will tell you that the bloat camp won again. Dot net is dead simple to program but the down side is the bloaty performance. There won't be a variety of hardware because of the requirements and locked-down wall-gardened nature of WP7. This is Microsoft's last chance in the mobile space. If they can't clean it up, make it leaner, make it more open, and make it easier for developers then it'll end up being next of kin.

posted on 04 May 2011, 08:15

50. ivo1 (unregistered)

I work in the cell phone industry and Windows 7 has just been an epic failure. There is no demand and no customers come in and ask for them. It just does not appeal to the general public and it doesnt matter how much advertising or promoting Windows does it wont change anything, WIndows continiously tries to compete with Apple Iphone and its not even a contest (like comparing a dodge neon to a lamborghini). The user interface is extremely plain and boring. My store location has sold 1 windows 7 device while we have sold hundreds of androids within the past few months. Windows needs to act quickly and change the interfere to something that resembles the zune players while there are still loyal windows fans out there

posted on 04 May 2011, 11:09

51. Jay (unregistered)

Redmond's problem isn't being late to the party. The PocketPC I bought 9 years ago was every bit as bad as you'd imagine. The problem was that they never made Windows Mobile significantly better after that. They had more than ample time to do so.

No, the problem is simple arrogance. An arrogance that stems from having so many corporate users locked into their inferior products, with no hope of reprieve. That has lead to a false sense of confidence, and a history rife with fundamentally flawed products and abandoned initiatives.

Microsoft simply isn't able to compete when the going gets tough. It lacks the entrepreneurial spirit and failure-friendly, experimental cultures of its major competitors. By missing the boat on mobile, they've essentially created a huge vacuum in enterprise mobile solutions. A vacuum that RIM is increasingly unable to fill.

Actual desktops will increasingly become specialized machines, as the light-and-medium duty market for daily computing shrinks and becomes more virtual. Yes, Windows Server will continue to prop up the sleeping giant, but when it comes to devices and the consumer market, the day they bow out entirely is in sight. Will they try to use their cash cushion to fight this inevitability? Sure.

Meanwhile, Apple is becoming increasingly close-minded with regard to architecture and platform design. Their CRM and developer relations smack more than a little of the Microsoft of old. Jobs and company have grown more cynical in their old age. And their market cap bears witness to that fact.

Android represents Google's latent threat to the "competitors" it needs to continue to market its flawed product. Namely; "Toe the line and continue to accept our broken consumer algorithms, or we'll get serious about hardware and an OS."

RIP. Windows 7 Phone. You were swallowed by the shifting sands of the marketplace before you ever had a chance. Not so much a victim of reduced features, but a Darwinian example of too little, too late.

posted on 23 Jun 2011, 09:22

58. andriuyui (unregistered)

I think Microsoft is gonna get busted and I'm quite pleased by this.
They tried to rule every market for decades developing buggy software with ridiculous licenses and killing every manufacturer/producer who didn't stick by their rules.
Time has changed and Microsoft is gonna change its attitude, guess what? now they love open-source.. and they support Linux in their virtualization software.. after they spent years with fake adverts on the "real costs and crappiness of Linux vs super cool windows servers"

posted on 18 Jul 2011, 22:37

59. Ed Woods (unregistered)

The name of the OS is Windows. Enough said.

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