Spotify now counts 40 million paying subscribers, leaves Apple Music in the dust

Looking at the growth, it's impressive to see Spotify doubling its paying subscribers in 15 months and gaining 33% more subscribers in less than six months.

To put things into perspective, Apple Music now counts 17 million paying subscribers. If we're to compare Spotify's numbers with those of Apple Music, Spotify is doing really good. Sure, Apple Music only launched back in January, but following a massive initial wave of users, Apple's streaming service was actually slower in growing its paid user base. Back in April, Apple Music counted 13 million subscribers, meaning that it only added 4 million paying users since then.

Back when Apple Music launched, many industry watchers were quick to anticipate that Spotify will have a tough time maintaining its lead in the music streaming service niche. Nine months later, however, the numbers show that despite the iPhone maker's insane marketing budget, brand recognition, and iTunes popularity, Apple Music isn't winning hearts as fast as Spotify.

Jay Z-owned Tidal announced back in June that it counts 4.2 million subscribers. Some previous rumors claimed that Apple will eventually buy Tidal and integrate the service into Apple Music, but those rumors have been recently denied by an Apple executive.