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Sony's design director talks Sony Xperia Z Ultra

Posted: , by Alan F.

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Sony's design director talks Sony Xperia Z Ultra
The unveiling Tuesday of the Sony Xperia Z Ultra had some hearts beating faster and drool dropping out of some mouths. The 6.44 inch glass on the device takes it past the Samsung Galaxy Mega 6.3 by .14 of an inch to become the largest-screened smartphone in the industry. Sony's Product Design Director, Jun Katsunuma, who was responsible for designing the eagerly awaited model, was in Shanghai where he talked on the record about the device. Katsunuma's work on the Xperia line goes back to the Sony Xperia S. You might remember that model for the translucent strip that doubled as a notification light near the bottom of the phone. That little strip helped the device catch quite a buzz.

Katsunuma discussed the difference between the Sony Xperia Z, which he says uses a plastic frame, and the Xperia Z Ultra which uses aluminum side plates. This allowed Sony to make it thinner than the Xperia Z. The latter is 7.9mm thick while the Xperia Z Ultra weighs in at 6.5mm thick. Another difference between the two high-end models revolves around the color purple. Both can be purchased in black, white and purple although the 6.44 inch model uses a solid purple instead of the glittery purple used on the Sony Xperia Z. The reason? It seems that a solid purple color just looks better on the larger model.

So why choose a 6.44 inch screen? Why not round it off to 6.45? Katsunuma said that the 6.44 inch screen happened to perfectly fit a body that would be the thickness and length of a passport. Sony was aiming for that size because many travelers put their passports inside a coat pocket and have it with them at all times while on the road. And by allowing the use of a regular pen to scribble on the glass, travelers using the device won't have to carry around a stylus. While the screen is not made of Gorilla Glass, it is supposedly just as tough.

"The point of this Xperia Z Ultra is how we could let the users bring this one into their travel and daily life. That's why we chose aluminium to realize our product's proposition...The Xperia Z, the Xperia Tablet Z and the Xperia Z Ultra are very strong in consistency, but of course, they have different propositions. So that's how we decide to use some different materials, different pigmentation and sometimes construction. Based on this product and based on our one design language, we really do some differentiation but with high consistency. The use case of the smartphone is changing, so we need to consider how we can express the differentiation in any use case in any product. So we create our designs based on this high-level concept."-Jun Katsunuma, Product Design Director, Sony

source: Engadget

32 Comments
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posted on 26 Jun 2013, 01:12 13

1. mi55u (unregistered)


big bezel = ugly

posted on 26 Jun 2013, 01:40 7

5. istitch (Posts: 157; Member since: 19 Mar 2013)


if the bezel is too small, it wouldnt be practical in handling the smartphone, i mean like typing or navigating on screen.

posted on 26 Jun 2013, 02:49 3

16. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


this phone shoud be used with both hands so even if it has "zero" bezels,no problems

posted on 26 Jun 2013, 01:47 10

7. Wiki_jaan (Posts: 701; Member since: 24 Jun 2012)


with no led flash

posted on 26 Jun 2013, 10:20 1

30. akki20892 (Posts: 3248; Member since: 04 Feb 2013)


i guess it has some new tech in camera.

posted on 26 Jun 2013, 03:09 6

17. taikucing (unregistered)


childish design & plastic = even uglier!

posted on 26 Jun 2013, 03:16 4

18. eisenbricher (Posts: 970; Member since: 09 Aug 2012)


Side bezels are perfect but yeah, too much space at the top and bottom. Even Galaxt Mega 6.3 looks much smaller compared to Xperia ZU.

posted on 26 Jun 2013, 01:21 10

2. ngyixian96 (Posts: 75; Member since: 05 Feb 2012)


The best of SONY
I LOVE SONY ~~~

posted on 26 Jun 2013, 01:25 9

3. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


somebody ask him about low ppi,thick bezels,lack of flash,small battery,and a whole list continues....

posted on 26 Jun 2013, 01:41 9

6. GTR722 (Posts: 222; Member since: 20 Oct 2012)


low ppi...is this troll serious ??

posted on 26 Jun 2013, 02:45

14. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


im serious. not troll

posted on 26 Jun 2013, 19:59

31. akki20892 (Posts: 3248; Member since: 04 Feb 2013)


so u r serious. lol

posted on 26 Jun 2013, 01:49 6

8. ihatesmartphone (unregistered)


Low ppi? No
But thick bezels, lack of flash, small battery....Yes!!

posted on 26 Jun 2013, 02:09

9. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


once you get used to 441ppi you can never make a downgrade!if it were tab it wouldve been ok coz i have flagship phones along with it which comes with dense pixels to consolideate.are you getting my point?

posted on 26 Jun 2013, 02:19 7

10. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


So, your laptop has 19200 X 10800 or something around that resolution to satisfy your need for 440pp?

posted on 26 Jun 2013, 02:31 3

11. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


Are you mutant or bionic? Or something that has microscopic eye vision? You're not supposed to put the phone 10cm from your eyes. It's like saying that 4k on 32 inch - televisions aren't enough.

posted on 26 Jun 2013, 02:44 1

13. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


dude,i borrowed s4 from my friend for 1 day.after that its uncomfortable for me to use my 720p screen.thats what happens when you downgrade your ppi

posted on 26 Jun 2013, 03:58 1

22. cyborg009 (Posts: 88; Member since: 17 Sep 2011)


You are exaggerating.. unless you are seeing a 720p screen on a laptop and 1080p on mobile.. otherwise even 720p is good enough resolution till 4.5 to 5 inches.
I agree that a phone with 6.4' inch display should've better res than 1080p but still not a deal breaker.. Good thing is the display tech on this is better so viewing angles and colors look good.
No flash is a no go for me!

posted on 26 Jun 2013, 03:44

20. rgxVOiD (Posts: 432; Member since: 30 Aug 2012)


411ppi, what screen size is that. Is it 6.44? I think not

posted on 26 Jun 2013, 02:47

15. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


and heavy

posted on 26 Jun 2013, 08:31 2

28. yudi.nemesis (Posts: 1127; Member since: 14 Mar 2013)


Galaxy mega 6.3 With smaller size and plastic body weight 199g vs Xperia ZU With bigger size metal and glass body weight 212g. 13 different only

i think Sony doing better job Here

posted on 26 Jun 2013, 03:19 5

19. taikucing (unregistered)


You think 342 PPI is low? Scumsung Galaxy Note II has lower PPI (267).
Perhaps you see your phone 1mm from your eyes?

posted on 26 Jun 2013, 09:25

29. yudi.nemesis (Posts: 1127; Member since: 14 Mar 2013)


full hd with 344ppi it's even better than iphone 5 and S3

posted on 26 Jun 2013, 01:26 11

4. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


sony is also flooding market

posted on 26 Jun 2013, 03:45 8

21. rgxVOiD (Posts: 432; Member since: 30 Aug 2012)


That's why they're releasing waterproof phone

posted on 26 Jun 2013, 04:24

23. pyradark (Posts: 740; Member since: 10 Jun 2012)


that's why every sony phone survive!!
called that to your S4 so-so sale and other S4 family, maybe the S4 active can survive

posted on 26 Jun 2013, 04:35 2

24. tadaa (Posts: 225; Member since: 18 Apr 2013)


With good looking phones. At least their flagship and lowest end phone does not look the same

posted on 26 Jun 2013, 08:10 2

27. yudi.nemesis (Posts: 1127; Member since: 14 Mar 2013)


Lets have some comparison
since january 2013
Samsung announced about 39 devices vs Sony only 10 devices

posted on 26 Jun 2013, 07:00 3

25. InspectorGadget80 (Posts: 6131; Member since: 26 Mar 2011)


Just give me the damn z ultra already.

posted on 26 Jun 2013, 08:00

26. Droid_X_Doug (Posts: 5530; Member since: 22 Dec 2010)


If you are in the U.S., be prepared for a bit of a wait. :-( Sony hasn't exactly set records for rollout speed in the U.S. in times past.

posted on 27 Jun 2013, 13:57

32. wayne (Posts: 2; Member since: 24 Jun 2013)


this device is the year's coolest thing.

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