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Samsung: our smartphones will get thinner, more premium, and with higher display resolutions

Posted: , by Daniel P.

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Samsung: our smartphones will get thinner, more premium, and with higher display resolutions
More smartphones with metal chassis, slim profile, and high-res displays are to be expected from Samsung this year, it seems. Samsung will be upping everything on its smartphone lineup - from more premium materials for the design, to higher resolution displays - in order to make its handsets attractive again, and justify their often misplaced price tag.

This is the company's strategy to battle the rise of Apple, which, in different analyst opinions, might have surpassed it as the biggest smartphone maker last quarter. These promises for more premium smartphones are not some "supply chain" rumors, but actual words of Samsung's Co-Chief Executive Officer Shin Jong Kyun during the annual shareholder meeting in Seoul today.

Samsung already started the process with the metal casing of the Galaxy Alpha, then followed suit with the A-series, and now with the flagship Galaxy S6 and the unique S6 edge. Seemingly it will continue this trend unabated, and we might finally see an end to the plasticky, low-res handsets of the Core, Ace, and whatnot lines, that cost more than Chinese phones with much better specs and, often, design. “Samsung Electronics aims to consolidate its leadership in the premium market and plans to newly change the smartphone line-up to strengthen competitiveness,” as per boss JK Shin. Hear, hear.

source: Bloomberg

72 Comments
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posted on 13 Mar 2015, 02:51 4

2. AlikMalix (Posts: 6289; Member since: 16 Jul 2014)


Woohhooo, are you ready for 8K baby, it will be awesome...!!!

posted on 13 Mar 2015, 03:08 8

11. UglyFrank (Posts: 1724; Member since: 23 Jan 2014)


They won't use it 8K for like 4/5years and Apple won't use it for about 20

posted on 13 Mar 2015, 03:59 3

22. AlikMalix (Posts: 6289; Member since: 16 Jul 2014)


I hope that no device I'm interested in use anything above 400ppi Just no point other than drain battery and slow down the OS... I look at my 5S and I couldnt care less if there's more pixels crammed in...

posted on 13 Mar 2015, 09:31 1

76. j2001m (Posts: 2977; Member since: 28 Apr 2014)


Does not drain battery on oled screens and the cpu can easy deal with 2k on samsung phones,

posted on 13 Mar 2015, 10:02 1

88. TechieXP1969 (Posts: 10678; Member since: 25 Sep 2013)


I disagree. The first 4K smartphone will likely appear within 2 years with 8K coming within 4. Just watch.

make sure you remember this post.
We are already using 2K displays on phones, well at least some us us are.

posted on 13 Mar 2015, 03:28 4

15. Awalker (Posts: 1577; Member since: 15 Aug 2013)


I think you'll see 4K phones next year.

posted on 13 Mar 2015, 04:10 1

27. seven7dust (unregistered)


typical useless gimmicks. 8k makes sense on Tvs not on phones.

posted on 13 Mar 2015, 04:17 1

30. AlikMalix (Posts: 6289; Member since: 16 Jul 2014)


I think 4K is pointless.. I was being sarcastic..

posted on 13 Mar 2015, 04:41 2

36. mat87 (Posts: 4; Member since: 12 Mar 2013)


It is...unless You take into consideration incredible possibilities of VR technology. I think that this is the point why Samsung want to add ppi to displays. Right now You can have 3d cinema at home. I was shocked when I put this on with my Note 4. Incredible quality!!!!

posted on 13 Mar 2015, 05:20

42. AlikMalix (Posts: 6289; Member since: 16 Jul 2014)


That makes sense... I haven't tried anything VR.. but maybe that's the future.

posted on 13 Mar 2015, 09:01 1

69. miket1737 (Posts: 2990; Member since: 17 Mar 2013)


No the real reason why Samsung keeps adding PPI is because of the Pentile effect; the higher PPI you go the less Pentile you see , Note 4 has PPI of 517 for white and green subpixels but only 368 PPI for blue and red subpixels, which is below the illstrurious 400+ PPI mark, raising PPI mitigates that a ton

posted on 13 Mar 2015, 09:33

77. j2001m (Posts: 2977; Member since: 28 Apr 2014)


It all good upping the the res on oled screens as it does nothing to the battery

posted on 13 Mar 2015, 02:52 14

4. Captain_Doug (Posts: 1017; Member since: 10 Feb 2012)


Thinner? How about same with larger battery?

posted on 13 Mar 2015, 03:07 4

10. engineer-1701d (unregistered)


the soc will go down so small it will take a 1/4 of the phone and the rest will be battery and display, wider battery same juice

posted on 13 Mar 2015, 03:31 3

17. TheStanleyFTW (Posts: 248; Member since: 20 Feb 2013)


WHY DO COMPANIES NOT UNDERSTAND THAT WE WANT LOOOOONG BATTERY LIFE??? Fast charging is good but not if my battery dies every 5 hours...GOD. My mothers Xperia Z3 Compact got beast battery life, yet the only thing they could do to make the successor better is faster charging (And even better battery life?) :)

posted on 13 Mar 2015, 09:35 1

78. j2001m (Posts: 2977; Member since: 28 Apr 2014)


Sorry the most selling phone I.e. IPhone as a crap battery, s6 is smaller amd as a bigger battery and the battery lasts a long time over it,

posted on 13 Mar 2015, 03:42

18. phljcnth (Posts: 485; Member since: 30 Apr 2012)


I think there's something more in creating a thinner device other than for ergonomics and aesthetics purposes. Samsung could be gunning for a foldable device that fits in the pocket. A tri/bifoldable tablet-cum-phone should be 3-5mm thin and so Samsung must work on new tech that will fit in that chassis. This is just a theory though.

posted on 13 Mar 2015, 04:02 3

23. AlikMalix (Posts: 6289; Member since: 16 Jul 2014)


-cum- ...?

posted on 13 Mar 2015, 04:38

35. phljcnth (Posts: 485; Member since: 30 Apr 2012)


Don't make me Google that for you.

posted on 13 Mar 2015, 02:55 1

5. promise7 (Posts: 882; Member since: 03 Jul 2013)


I would certainly hope so, but that's a given. All manufacturers will improve their phones every year.

posted on 13 Mar 2015, 03:03 4

8. fzacek (Posts: 2486; Member since: 26 Jan 2014)


No mention of battery life?...

posted on 13 Mar 2015, 03:22 3

13. galanoth (Posts: 425; Member since: 26 Nov 2011)


As technology progresses and components get more power efficient, battery life will improve.

posted on 13 Mar 2015, 03:30 7

16. MrET1 (Posts: 110; Member since: 29 Jan 2015)


Samsung knows what they are doing. The screen in the S6 for example has 77% more pixels than the one in the S5 and still uses 20% less power. The whole 'higher resolution display kills battery life' thing is only true for LCD, Amoled doesn't have that issue.

posted on 13 Mar 2015, 04:03 1

24. bodzio1809 (Posts: 356; Member since: 28 Aug 2013)


Still you are loosing a lot of performance.

posted on 13 Mar 2015, 04:15 3

28. seven7dust (unregistered)


agreed , still don't get this trend of going for more pixels and getting less performance and less battery life

when most reviews say that it's pointless and makes no difference , I personally can't see the difference at all between 2k, 1080p and 900p , it's a freaking 4-5" screen for gods sake.

posted on 13 Mar 2015, 04:34 1

33. bodzio1809 (Posts: 356; Member since: 28 Aug 2013)


People love numbers. They will keep telling to themselves that they see difference. The truth is that they can notice difference only when they stare from very small distance and they look for pixels. They just want to justify buying device with too high resolution.
It's like Apple users fingers get bigger. Number lovers are getting much better vision with time. In future they will see difference between 4k and 8k screen on 5' smartphone :-)

posted on 13 Mar 2015, 05:19 2

41. drunkenjay (Posts: 928; Member since: 11 Feb 2013)


they will if you use gear vr. which was the main reason for the quad hd displays.

posted on 13 Mar 2015, 05:34

45. bodzio1809 (Posts: 356; Member since: 28 Aug 2013)


Gear VR should use separate screen. Even QHD on 5.1' screen could be not enough.

posted on 13 Mar 2015, 06:10 1

49. MrET1 (Posts: 110; Member since: 29 Jan 2015)


You won't notice a performance hit either since most of the rendering except for UI and benchmarks happens in 1080p. Games you play on a 1440p phone are rendered in 1080p and then stretched to fill the screen. And the UI and webpages only require 2D rendering which for 1440p is not much more demanding than for 1080p. Actually the only 3D applications that run in 1440p are 3D benchmarks.

This same thing happens on early 1080p phones like the S4 and One M7, they render demanding games in 720p and then stretch it to fil the screen. All of this is done for the sake of fluid gameplay on >30fps. Game developers don't want your phone to run a game in low framerates since that would be bad for the ratings on their games.

posted on 13 Mar 2015, 09:37

79. j2001m (Posts: 2977; Member since: 28 Apr 2014)


Nope as all there score even with 2k kill the dev 810

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