It is speculated that acquiring SmartThings cost Samsung around $200 million, but this is might be a pretty good price for the fully-developed SmartThings platform. Thus, the only thing that Samsung probably has to do is start up its marketing machine and make the home automation platform more desirable to the average consumer.
Undoubtedly, Sammy doesn't want to trail behind its frenemies, Apple and Google, which are already a bit ahead – while the former will try to woo customers with its HomeKit, the second has Nest in tow. Thus, Samsung is trying to keep up with the Joneses and have a fair start in the imminent race for the "smart home", which might be the next sandpit playground for the big players on the smartphone market.
source: Engadget via BGR