Samsung might have acquired SmartThings, a home-automation platform, for $200 million
It is speculated that acquiring SmartThings cost Samsung around $200 million, but this is might be a pretty good price for the fully-developed SmartThings platform. Thus, the only thing that Samsung probably has to do is start up its marketing machine and make the home automation platform more desirable to the average consumer.
Undoubtedly, Sammy doesn't want to trail behind its frenemies, Apple and Google, which are already a bit ahead – while the former will try to woo customers with its HomeKit, the second has Nest in tow. Thus, Samsung is trying to keep up with the Joneses and have a fair start in the imminent race for the "smart home", which might be the next sandpit playground for the big players on the smartphone market.
source: Engadget via BGR
1. HTCOE (Posts: 513; Member since: 20 Nov 2011)
As long as the product isn't rushed with great marketing and crappy at launched then revised later after complaints and competitor rumors, i'm anxious to see what they have to offer.
2. Iodine (Posts: 508; Member since: 19 Jun 2014)
Or how can Apple change the mentality of competition with eighty seconds of on stage time.
4. 0xFFFF (Posts: 3715; Member since: 16 Apr 2014)
Sounds more like McApps for McMansions. All that's missing is McDelivery of their McMeals.