to have to write down billions in inventory which should guarantee red ink on the company's bottom line for the entire year. Price cutting has worked well in the U.K. to stimulate sales as the Nokia Lumia has returned to iSwitch's Top Ten U.K. handsets in 8th place (above the 16GB Apple iPhone 4S and below the HTC One S). It was the phone's first appearance on the list since February.
Microsoft has already announced that existing Windows Phone models will not be updated to Windows Phone 8. The new OS will enable manufacturers to offer handsets powered by multi-core processors, higher resolution screens (720p) and microSD slots to name a few. Microsoft's updated mobile OS will allow phones running the software to better compete with Android models that now offer quad-core processors, HD displays and expandable memory.
Unsold inventory of Nokia Lumia phones could end up sold at extremely low prices, given away as an enticement to sign up for a specific data plan, sold to third party discounters or simply destroyed. Any revenue Nokia receives from selling the phones after a write off would be like found money as far as the company is concerned. Writing off such a large amount of handsets is often seen by investors as a bottom which is why shares sometimes soar on such news.