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Nexus name said to be on the way out at Google

Posted: , by Alan F.

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Nexus name said to be on the way out at Google
Is Google about to drop the Nexus name? According to a report from The Information, the brand is about to be dropped by the Mountain View based tech giant, and replaced with a Silver Certification program. This program would encourage certain hardware partners to manufacture super-spec'd high-end models that would limit the bloatware to a pre-determined number of non-Google apps. In addition, those owning devices involved in the Silver Certification program, would be allowed to delete these non-Google apps.

According to the report, two manufacturers that are currently willing to work with Google on this are Motorola and LG. Samsung and HTC are apparently not
interested in the Silver Certification program at this point. LG has manufactured the last two Nexus handsets, while Motorola was owned by Google until recently. It probably is not a coincidence that TouchWiz and Sense, the UI skins that run over Android on Samsung and HTC's handsets respectively, are among the most well-known manufacturer UIs for the Android platform.

The Nexus One (built by HTC) was the first phone in the Nexus series. Coming right after the amazing success of the Motorola DROID, it was the first Android handset to offer Android 2.1. The Nexus range became known for the Google Experience, stock Android and quick updates. If the Silver Certification does go through, Google might leave stock Android to the Google Play edition handsets.

source: TheInformation (SubscriptionReqd) via Gizmodo

41 Comments
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posted on 29 Apr 2014, 13:03 5

1. Jishnusur (Posts: 73; Member since: 07 Oct 2013)


I don't think this info is right. We have been hearing this from Galaxy Nexus times..

If its right, then we will never have the affordable smartphone with best of the best specs..

posted on 29 Apr 2014, 14:01 7

13. dc123 (Posts: 19; Member since: 11 Feb 2014)


look up the one plus one. it has a snapdragon 801 processor clocked at 2.5ghz, 3gb ram, 13mp camera, 3100 mah battery, and comes in either 16 or 64 gb. the 16gb version is $299 and the 64gb version is $350 unlocked with no contract. the only downside is that the general public can't buy it until the summer, but for now its invite only. oh and before i forget, it comes with android 4.4 running cyanogen mod 11s so you know that you will have the best software around

posted on 29 Apr 2014, 16:26

25. andynaija (Posts: 485; Member since: 08 Sep 2012)


But then will it work on T-Mobile's LTE network? If so then I'll consider.

posted on 29 Apr 2014, 17:22 1

27. DnB925Art (Posts: 425; Member since: 23 May 2013)


It should since it supports LTE Band 4, which is what T-Mo USA uses

posted on 29 Apr 2014, 22:03 2

30. hurrycanger (Posts: 1301; Member since: 01 Dec 2013)


I can confirm what DnB925Art said. It works with T-mobile LTE because it has LTE band 4.You can check that here:
http://oneplus.net/one#specifications

posted on 30 Apr 2014, 05:01

34. boosook (Posts: 1095; Member since: 19 Nov 2012)


the oneplus one will never be actually released.

posted on 29 Apr 2014, 15:23

20. Ashoaib (Posts: 2436; Member since: 15 Nov 2013)


What difference it will make to change the name? They can still keep the name and charge little higher price

posted on 29 Apr 2014, 17:34

29. Kamehameha (Posts: 44; Member since: 21 Apr 2014)


"This program would encourage certain hardware partners to manufacture super-spec'd high-end models that would limit the bloatware to a pre-determined number of non-Google apps."

Lower end models still get bloatware?? Real smart google.

posted on 29 Apr 2014, 13:10 1

2. azers07 (Posts: 27; Member since: 17 Aug 2013)


Google Edition phone's are quite expensive. Won't be so popular. At Least HTC one with Sense has so many cool 3rd party apps, that it is cooler than stock UI in some aspects.
Also, nexus line was cheap. Overall it will be a big blow in price consumers

posted on 29 Apr 2014, 13:27

6. Feanor (Posts: 334; Member since: 20 Jun 2012)


This is probably one of the reasons. Google was subsidising the price of Nexus devices and that's why they were impossibly cheap. Maybe Google doesn't want to continue this business model.

posted on 29 Apr 2014, 13:41 4

10. azers07 (Posts: 27; Member since: 17 Aug 2013)


I thought Google didn't result in loss from sales of the Nexus devices. Also, Google is Software seller, it doesn't need profit from hardware sales.

Maybe Samsung pushes them not to dump the price in the market =)

But anyway, GP edition of phones is not the solution for the problem =(

posted on 29 Apr 2014, 14:01 4

14. vincelongman (Posts: 1718; Member since: 10 Feb 2013)


Agreed,
I don't think Google makes losses on the Nexus devices
And I don't think they subsidize the Nexus devices either

They just give us fair prices
Unlike most other OEM who put 300-400% markups on their phones

posted on 29 Apr 2014, 14:34 3

17. SuperMaoriBro (Posts: 351; Member since: 23 Jun 2012)


What software does google sell? Afaik they give it away free, they make the majority of their revenue through ads, with 97% of its profits coming from online ads.

posted on 29 Apr 2014, 15:59

23. LordDavon (Posts: 108; Member since: 19 Sep 2011)


The software they sell is called Google Services. This includes apps like Google Play, Google Maps, and most of the default Google apps on most Android phones. They charge very little for it, if they collect it at all... but they do sell it.

posted on 29 Apr 2014, 17:25 1

28. SuperMaoriBro (Posts: 351; Member since: 23 Jun 2012)


Google charges manufacturers a licencing fee for Google Mobile Services if they want to include those services on their devices, it still doesn't mean they are a "software seller". azers07 is correct in stating they don't rely on profit from hardware sales, but he is incorrect in saying they rely on profits from software, they rely on profits from ad sales.

posted on 30 Apr 2014, 04:04

33. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


Subsidizing my ass, they don't lose a single penny from selling nexus devices, they just make little to no Profit

Do you know how much a nexus 5 costs in non-google play countries? Its upwards of $60.

posted on 30 Apr 2014, 09:58

36. azers07 (Posts: 27; Member since: 17 Aug 2013)


It is only 50 bucks below local s5, on par with sony flagship and waaay cheaper than the new One.

But overall, yes)) they make money from it

posted on 29 Apr 2014, 13:16 1

3. surethom (Posts: 321; Member since: 04 Mar 2009)


I will be sad to see nexus go but Motorola on the silver program would be a nice idea if released quickly outside America.

posted on 29 Apr 2014, 13:19 1

4. Lmao2013 (Posts: 29; Member since: 05 Dec 2013)


WOW I guess I'm back to buying phones on contact.. Eff this silver crap.

posted on 29 Apr 2014, 13:22 2

5. MobileNico (Posts: 53; Member since: 26 Aug 2012)


This is a sad, sad situation if true. Seems that stock Android is going to become even harder to find.

posted on 29 Apr 2014, 13:30

7. jan25 (Posts: 418; Member since: 26 Feb 2012)


So basically any manufacturer that wants to jump on the Nexus program will be able to? If i undertand correctly, this is good news only if those devices on the Silver Certification are subsidized.

posted on 29 Apr 2014, 13:38

8. 12Danny123 (Posts: 86; Member since: 18 Aug 2012)


They're not subsidized. It's like the Google play edition phones pretty much

posted on 29 Apr 2014, 13:39 1

9. spongebob (Posts: 3; Member since: 15 Apr 2014)


Why google why?:(

posted on 29 Apr 2014, 13:44 1

11. SamDroid (unregistered)


Never did like stock android. That isht be hideous

posted on 29 Apr 2014, 13:55

12. SellPhones82 (Posts: 565; Member since: 11 Dec 2008)


Boo, might have to jump on the Moto or OnePlus train if this is true. Trying to avoid getting tied into an installment agreement as long as I can.

posted on 29 Apr 2014, 14:20

15. antonioli (Posts: 189; Member since: 08 Sep 2013)


The good point of Nexus is the price. We know that them make Google Edition but with the prices in the sky. Let see what will happen.

posted on 29 Apr 2014, 14:32 3

16. medicci37 (Posts: 721; Member since: 19 Nov 2011)


Nobody! Please let this rumor be BS!

posted on 29 Apr 2014, 14:43 2

18. bugsbunny00 (Posts: 1256; Member since: 07 Jun 2013)


no more nexus 6, thats sad boohoo..

posted on 29 Apr 2014, 15:10

19. Zeeya (Posts: 222; Member since: 17 Mar 2013)


BlackBerry 10

posted on 29 Apr 2014, 15:51

21. StraightEdgeNexus (Posts: 3620; Member since: 14 Feb 2014)


Please atleast keep the awesome nexus tablets coming.

posted on 29 Apr 2014, 15:53

22. Jommick (Posts: 212; Member since: 10 Sep 2013)


The only silver certificate I give a hoot about are these:http://upload.wikimedia.org/wikipedia/commons/0/0a/US_%241_1928_Silver_Certificate.jpg

posted on 29 Apr 2014, 16:07 1

24. Xplorer (Posts: 4; Member since: 24 Apr 2014)


maybe google is just prepering itself for the Ara revolution-if you have a 350$ high-end phone every year why bother to construct your phone from scratch? google is just trying to bring Ara to the wide market just like galaxy did and the note tablets did-eliminate the inside competition and your crowd and others will look for your next big thing

posted on 29 Apr 2014, 16:29 1

26. AfterShock (Posts: 2997; Member since: 02 Nov 2012)


If this silver level, is Nexus gold?

posted on 29 Apr 2014, 23:59

31. .KRATOS. (Posts: 131; Member since: 15 Mar 2013)


N after the nexus brand is known world wide, n Polarising more people that Google want to drop it, that's not fair n not gd Google have to reconsider it

posted on 30 Apr 2014, 01:44 1

32. Suo.Eno (Posts: 241; Member since: 17 Feb 2013)


Sounds like a dumb plan verging on desperation. Yes there should have been some sort of a certification plan since the day AOSP/OHA got off the ground, the implementation however sucked harder than Kim K does Kanye and probably ALL Android OEMs including the smaller players were just plain confused about the direction.

I still don't get this irrational fear against manufacturer skins.

Nexus program was supposed to give Android OEMs a rotational chance at putting out mass RRP friendly devices that at foremost dev friendly 1st, again one thing that's been bothering me is; How does Google select them on the per annum basis and on what criteria set? They can't just go out and shop "Ok who can give us this reference phone at these specs for cheap?" just like that else it'd be way easier to pull that w/ Oppo, Xiaomi hell even Huawei or ZTE?

Now this Silver thing looks to be dangling a sort of that more than special "Yeah you'll get to put this Google badge) to "select" Android OEMs so how is it any diff from the ongoing Play Editions?

If anything this is to sweep GPE off which is a better direction, kill Nexus and risk pissing off the most vocal and loyal 10% user base on the planet? ... not gonna end well.

posted on 30 Apr 2014, 07:55 1

35. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Since developers will need phones to develop on....I think there will still be Android developer phones.

Ppl have to remember Nexus is for development first, root, ROM community 2nd....unless you are a developer in the root, ROM community. Still...development first.

What makes me mad is Motorola wont ever have an official Nexus phone..yea they had GPE phones recently....but it wasnt labeled a Nexus phone. With all the talk from some folks about Google not wanting to be seen showing favoritism...how come they kept picking Samsung and LG for phones? They never even went back to the first OEM that did a dev phone for them....HTC...

posted on 30 Apr 2014, 11:06 1

38. Suo.Eno (Posts: 241; Member since: 17 Feb 2013)


"how come they kept picking Samsung and LG for phones?"

Precisely why I've asked the criteria question above.

posted on 30 Apr 2014, 21:06

39. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Aahh...I see.. re reading your post.....I agree with it more now.

posted on 30 Apr 2014, 10:31

37. Valdomero (Posts: 126; Member since: 13 Nov 2012)


Oww.. I love the nexus brand. oh well, If they actually discontinue the nexus brand for this type of GPE branded silver certificate (which OEMs charge at whatever cost they will), It's the 1+1 then...

posted on 01 May 2014, 10:40 1

40. MorePhonesThanNeeded (Posts: 645; Member since: 23 Oct 2011)


I'm not sure but I swear you people assume the worst without any sort of thought. If they are losing the Nexus line and replacing it with something else wouldn't they make it worth it to change? Like bloody hell, Google were paying the manufacturers for their devices in the Nexus line, did you think it was made for free? Every Nexus device launched was top notch in spec.
This Silver program is going to ask manufacturers to instead when they have top tier devices to make them Silver Certified, which goes beyond having a solitary device running Vanilla Android. It's more of a way to try to get Vanilla Android to be an option on any Android device. Honestly I would love to have my choice on any phone I buy since stock Android allows you to use Cynogen and other mods without any of that rooting hassle. Nothing wrong with a truly open device.

Think about it, if you could get the Motorola Ultra Maxx sans all the Verizon garbage or whatever device they come out with, or a S5 without all that Touchwiz interference or an M8 pure android experience. Difference would be price that is more along the lines of the Nexus line. Phone OEM's are taking people to the cleaners for the GP Edition phones as there is literally nothing on the phone that makes it cost more than the non GP phones. They are just trying to capitalize on the fact that there are folks who want a Google Experience phone.
If the Silver Program is like the GP Edition what is the point of it at all? See where actually thinking about things leads to conflicting endings. Let's wait and see what happens, I for one am willing to give this a chance because I like Motorola's phones and not LG so much but will want to see what Google does to make these devices appealing price wise. I see it costing more than a Nexus but not as much as an S5 out right. I'm going $350-$450 range which isn't bad at all. All depends on how much Google helps with the costs, but if they have Silver devices that they will also sell the normal way then the costs could be mitigated by Google subsidizing the Silver versions.
Or Google order the Silver devices and sell it themselves through the play store. M8 Silver Edition, none of the HTC Sense(less) stuff, just pure Android that gets updates as soon as they are ready, keeping your device ahead of HTC Sense versions and your devices will last as long as possible or until it literally dies. If you're spending as much as you are for these devices like the S5, you'd want it to last over 3 years at that $660 buy price. TouchWiz ensures that it will only last as long as Samsung decides. Silver program S5 would go as long as the device works.

All this is a push to get the carriers out of the way and just have phones that just work, this is my final subsidized phone. From now gong forth I will buy a phone based on whether or not it's a solid device and most important a bloat free Android installed. I feel that carrier subbed phones have a kill switch or something.

posted on 01 May 2014, 20:19

41. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


I agree.

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