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Morgan Stanley sets the bar high for Windows Phone - predicts 37 million sold this year by Nokia

Posted: , by Daniel P.

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Morgan Stanley sets the bar high for Windows Phone - predicts 37 million sold this year by Nokia
The investment bankers from Morgan Stanley get paid to analyze trends and markets, and one of their analysts, who follows the mobile industry, wrote in a research note to clients that Windows Phone is about to land on 43 million handsets this year, mainly produced by Nokia.

The analyst splits the sales number 37 million by Nokia against 6 million for HTC, but was mum on how many he expects from other WP manufacturers like Samsung, for example.

Morgan Stanley sets the bar high for Windows Phone - predicts 37 million sold this year by Nokia
To reach this number Nokia has to sell 3 million a month on average, which is certainly doable, especially when the entry-level Tango models hit emerging markets.

If the Morgan Stanley report holds water, we should have a critical mass of Windows Phone handsets enough to make big developer houses interested in the platform as soon as Q1.

As a rule of thumb, ten million devices is usually the threshold for a platform to be deemed worthy of trying to monetize apps on.

via AllThingsD

24 Comments
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posted on 11 Jan 2012, 09:58

1. bigboss (Posts: 74; Member since: 26 Oct 2011)


You misppelt Nokia as Noki.

posted on 11 Jan 2012, 09:58

2. bigboss (Posts: 74; Member since: 26 Oct 2011)


You misspelt Nokia as Noki.

posted on 11 Jan 2012, 09:59 14

4. JSern (Posts: 282; Member since: 22 May 2011)


You misspelled 'misspelled' as 'missplet'

posted on 11 Jan 2012, 09:58 7

3. JSern (Posts: 282; Member since: 22 May 2011)


Nokia all the way!

posted on 11 Jan 2012, 10:07

5. drahmad (Posts: 480; Member since: 20 Aug 2011)


well, actually i do not belive that although i hope nokia will sell alot (may be upto 15 million) but not 37

posted on 11 Jan 2012, 10:12 7

6. Phullofphil (Posts: 801; Member since: 10 Feb 2009)


I am starting to like windows again

posted on 11 Jan 2012, 10:21

7. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


37 million? i doubt it. windows would have to be much larger than it is to do that.

posted on 11 Jan 2012, 10:21 1

8. bloodline (Posts: 694; Member since: 01 Dec 2011)


closed ecosystem.......enough said

ANDROID FTW

posted on 11 Jan 2012, 10:37 11

10. Lifengineer (Posts: 44; Member since: 15 Dec 2011)


First let me tell you that:
All my previous phones were nokia (symbian) and now my last 3 phones were Android (HD2 running android, Desire HD and now SGS2).

Although i like android a lot, I still don't find it as a "Excellent" OS!
It still has many bugs, many lags and it always have that : "not eveything you want to run runs as you wish"...

Performance wise i agree, these android multi-core phones are great!
But for functionality i'm still looking for the perfect OS and I'm keeping an eye on WP.

1 more thing, not everyone like to customize, root, install custom roms or themes etc.... most people want things to run as it should!

Besides, I prefer a closed ecosystem that has "everything delivered to me on a plate" than to have an open source system that has many deficies and still require me to root, install custom roms etc...

Finally i wish all the good luck to Nokia as i still feel some nostalgia!

posted on 11 Jan 2012, 14:17 2

21. remixfa (Posts: 14188; Member since: 19 Dec 2008)


Just to throw middle ground. closed ecosystems throw what they want u to have on a plate and refuse you anything else. If its not on the plate.. too bad so sad... android's system shows you were the buffet is and lets you make your own plate. if you want something not on your plate, there is normally an easy way to get it.

both ways have pros and cons

posted on 11 Jan 2012, 10:27 2

9. DROIDX0430 (Posts: 412; Member since: 24 Nov 2010)


I agree----

posted on 11 Jan 2012, 10:45 1

11. downphoenix (Posts: 2416; Member since: 19 Jun 2010)


That would be about 10 times the amount WP7 has sold total. Do the analysts REALLY think WP7 will just take off out of nowhere? It has apps. It has models on all carriers. Its still not selling.

posted on 11 Jan 2012, 12:00 2

16. ChiX017 (Posts: 308; Member since: 09 Nov 2011)


well the year just started....lets wait and see

posted on 11 Jan 2012, 13:29 1

18. snowgator (Posts: 3304; Member since: 19 Jan 2011)


Yep. Analyst do. So does Microsoft, AT&T, Nokia, most open minded bloggers, and anyone with half an interest in mobile. It is a well reveiwed, well recieved product that has been given close to zero publicity and only lukewarm support from carriers. If you change the last two, the fact it is a quality product means people will start paying attention. And with Nokia, ZTE, and Fuijtsu onboard, it will be in more markets than ever before. I wish the end of 2011 had been better for WP sales, but 2012 should indeed see it take off out of nowhere. Why not? It is good stuff.

posted on 11 Jan 2012, 15:11 1

22. downphoenix (Posts: 2416; Member since: 19 Jun 2010)


AT&T and other carriers have a funny way of showing love for WP7, considering many stores dont even carry the phones in stock anymore and have to special order them. They should promote it more if they want to sell it more.

posted on 11 Jan 2012, 16:34

23. snowgator (Posts: 3304; Member since: 19 Jan 2011)


Nearly every AT&T store has the Samsung Focus Flash and the Titan on display. Most have the Focus S there too. Now, I agree that AT&T hasn't been 100% in step up to now, which is why I mentioned "lukewarm support" from carriers. But AT&T grabs every top end WP they can get their hands on, and are rumored to be making the Nokia 900 a featured device in commercials. And I bet the Titan 2LTE gets love as well. The Nokia 710 and the Radar have banners and adds in support of them from T-Mobile.

Can't argue with your last statement, though. You would think they would promote it more.

posted on 11 Jan 2012, 11:19

12. arcq12 (Posts: 733; Member since: 13 Oct 2011)


I don't believe this though I believe Nokia will sell millions for sure. 37 Million is just insane.

posted on 11 Jan 2012, 11:36 2

13. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Agree with ya lifengineer

posted on 11 Jan 2012, 11:37 2

14. DROIDX0430 (Posts: 412; Member since: 24 Nov 2010)


#11 the iphone did....why can't this one?...The product has just not been marketed correctly....heck--even store reps that sell cell phones are biased....Best Buy, VW, Sprint, T-mobile all try to sell you an iphone----when I go in a store--I'm just really in there to see how much the reps don't know--because when I'm in there I'm armed with more knowledge than the average user...so it's basically a laugh to me when they try and sell me an iphone........then they turn around and take a call on there iphone or you bother them while they are playing angry birds or texting.

posted on 11 Jan 2012, 11:38

15. fleanote (Posts: 50; Member since: 14 Jan 2011)


My current VZW phone is the woeful (now) Omnia 2 which ran WM6.5 with various custom ROM's. I have been upgrade eligible for almost a year and still haven't found a WinMo successor. I love the stylings of the Nokia 900, but if I have to keep WinMo for 2+ years on contract (assuming VZW gets WinMo7), it better have 4G and 1GB ram to keep my handset viable for two years.

posted on 11 Jan 2012, 12:33 4

17. DROIDX0430 (Posts: 412; Member since: 24 Nov 2010)


fleanote...that Omnia was a bad, bad phone..you are definately up for an upgrade..Kinda of like the BB Storm 1, then 2, then discontinued....Samsung did this long ago which is another reason why I constantly tell people that Samsung is not all that...But back on to what this topic is about. When Nokia launches in the US @ full scale, I will be watching them closely because they are a great cell phone maker..just like there motto says--Connectiing People--that's what they do...Samsung builds refrigerators, dryers, washers, cell phones, etc. Nokia makes Phones!!!! period. As of now, I have had tens of feature phones, OG Droid, 2, 3, DroidX and Droid X2, Fascinate, Thunderbolt, Charge, and the Bionic..and I must say, that I am not sold on Android or what it has produced...As of today, Froyo, Gingerbread and ICS is being used across the spectrum of Android phones...Android needs to get on one playing field and build around that--this is why apps need to catch up...and why a majority of the apps don't run on ICS. This is non-sense--this doesn't happen on Apple...So to me, ALL I want is a nice phone, powerful, that works!! Period...The specs on the Lumina 900 are great to me...1.4ghz, 4.3 amoled, Nokia, 8 mp camera on top of Carl Zeiss lens--this phone will replace your stand alone camera-believe me...so yes, if WP7 works--I will definately give it a try--A lot of people are just soured by all of the Windows Mobile platform smartphones released in the past--that didn't perform well to include your Omnia 2--but WP7 is all new and WP8 will probably be even better....so 2012 will be a new start--because all of this quad core, 2gb of RAM, 32gb of storage are all specs and the phone is just sitting there in your hand draining a battery looking pretty and not performing. Watch out for Nokia and Microsoft..

posted on 11 Jan 2012, 13:34 1

20. snowgator (Posts: 3304; Member since: 19 Jan 2011)


Thanks for that, DROIDX0430. Coming from someone with your screen name and history with devices, that is high, high praise. There are some good Android devices in your list there. Nice you are open minded to WP. +1.

posted on 11 Jan 2012, 13:31

19. naga.appani (Posts: 36; Member since: 26 Nov 2011)


Dreams..

posted on 11 Jan 2012, 17:20 1

24. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


Big number. All I know is I will be one of those projected 37 million. I have turned a few people to look into this phone by just posting on my social networking sites. Some like it, some are still reluctant to test the Windows Phone waters, but all will tell in time.

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