MetroPCS names NBA's Deron Williams its official spokesperson
After shooting a couple of commercials with Snoop Dogg to rev up its street cred, MetroPCS now names the biggest star in New Jersey Nets' lineup, Deron Williams, as its new spokesperson.
Now you might wonder why MetroPCS picked Williams exactly and the official press release gives us little detail about that except for the fact that the point guard is from Dallas, the hometown of the carrier. It does mention, though, that MetroPCS is the only carrier offering no contract 4G LTE services and wants to raise awareness about its Samsung Android phones supporting the network.
"Deron Williams is highly regarded as one of the top point guards in the world, and dedication on and off the court have been a source of admiration for his teammates, coaches and fans throughout his professional basketball career," said Tom Keys, president and COO of MetroPCS. "We couldn't be more excited to bring on a spokesperson that shares our commitment for superior performance as we continually strive to move our customers forward with innovative devices and services at an incredible value."
Of course, Williams will help mostly by selling his face in ads and promotions. He’ll also aid in the carrier’s initiative to connect basketball fans with their role models in 2012.
source: MetroPCS
USA Basketball National Team Member and Basketball Star Deron Williams Suits up as Official Spokesperson for MetroPCS
Partnership will build awareness for the carrier's expanding Samsung phone lineup and nationwide service
DALLAS, Feb. 14, 2012 /PRNewswire/ -- Today, MetroPCS Communications, Inc., the leader in flat-rate, no annual contract and unlimited wireless services, announced a partnership with basketball star Deron Williams. As the only 4GLTE no-contract wireless service provider, this partnership provides a unique opportunity for MetroPCS to build awareness for its Samsung Android 4GLTE smartphone lineup and the unprecedented value it brings customers with nationwide 4GLTE service at about half the cost of other providers.
(Logo: http://photos.prnewswire.com/prnh/20100714/DA34639LOGO-b)
"Deron Williams is highly regarded as one of the top point guards in the world, and dedication on and off the court have been a source of admiration for his teammates, coaches and fans throughout his professional basketball career," said Tom Keys, president and COO of MetroPCS. "We couldn't be more excited to bring on a spokesperson that shares our commitment for superior performance as we continually strive to move our customers forward with innovative devices and services at an incredible value."
As a spokesperson, the seven-year veteran will support various MetroPCS marketing programs, including but not limited to advertising and a commercial spot forMetroPCS' new brand campaign, everybody's moving to metro>, as well as exclusive promotions for upcoming Samsung Mobile device launches. Additionally, Williams will interact with consumers through public appearances on behalf of the brand, and participate in various social media initiatives.
"I believe that success stems from a strong desire for growth and improvement," said Deron Williams. "I'm excited and honored to join forces with a brand that has grown from its beginning in my hometown of Dallas, into the fifth-largest facilities-based wireless carrier in the United States, breaking new ground in its industry all along the way."
Deron Williams, a member of the 2008 USA Basketball Men's National Team and a finalist to represent USA Basketball in 2012, joins the MetroPCS family shortly after the service provider inked a two-year agreement as the official wireless partner of USA Basketball. As part of this partnership, MetroPCS embarked upon theUSA Basketball Dream Tour – a nationwide journey that connects fans with legendary basketball players.
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