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Gartner: iPhone sales declined year-over-year in Q4 2015 for the first time in history

Posted: , by Alan F.

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Gartner: iPhone sales declined year-over-year in Q4 2015 for the first time in history
According to Gartner, global smartphone sales rose 9.7% year-over-year during the fourth quarter of 2015. That was the slowest growth for a quarter since 2008. The number of smartphones sold in Q4 amounted to 403 million units. For all of 2015, world-wide smartphone sales tallied 1.4 billion handsets, up 14.4% from 2014.

Android continued its global domination in the fourth quarter. Google's open source OS accounted for 80.7% of global smartphone sales during the three month period. World-wide sales of Android powered devices rose 16.6% year-over-year during the final quarter of the year.

Last quarter, among the top five smartphone manufacturers, only Samsung and Huawei had higher year-over-year growth. Gartner's data revealed that from October through December, Huawei sold 104.09 million intelligent handsets to raise its market share in the quarter from 5.5% to 7.3%, year-over-year. That put it in third place behind Apple. While Apple reported a small increase in year-over-year iPhone sales for the calendar fourth quarter, Gartner says that Apple's iPhone sales actually dropped 4.4% during the three month period. That is the first quarter in the history of the product to have produced a year-over-year decline in sales.

Gartner says that Apple racked up sales of 225.9 million iPhones for all of 2015, raising its global market share to 15.9% from 15.4%. On top for 2015 was Samsung. The manufacturer sold 320.22 million smartphones for the entire year. Still, Samsung's market share declined in the period. The manufacturer owned 22.5% of the global smartphone market at the end of 2015's fourth quarter, falling from 2014's 24.7%.

source: Digitimes

38 Comments
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posted on 19 Feb 2016, 06:40 1

1. yoosufmuneer (Posts: 1491; Member since: 14 Feb 2015)


I'm interested to see what Apple will do to this

posted on 19 Feb 2016, 06:51 8

4. sgodsell (Posts: 3224; Member since: 16 Mar 2013)


Apple will say something like we sold the most phones for a single flagship. Or something related to that crap. The real thing to take away from here, is Android sold 325 million smartphones in just one quarter, than Apple sold for the entire year. Why didn't PA mention anything about this? Android in general sold close to 1.2 billion smartphones for the same time frame as Apple sold 225 million iPhones.

posted on 19 Feb 2016, 06:53

5. yoosufmuneer (Posts: 1491; Member since: 14 Feb 2015)


But Apple is just a single OEM compared to the hundreds of Android OEMs. But they reveal their figures tacticly

posted on 19 Feb 2016, 07:07 1

8. HonestRealist (Posts: 196; Member since: 25 Jan 2016)


Because Android makes 95% of its numbers on cheap low and mid range devices, from over 2300 different OEMS. Not 1 premium Android device can sell more than the iPhone which comes from a single OEM. So why compare sour grapes, to, well Apples?

posted on 19 Feb 2016, 07:15 5

10. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Apple users have only 1 option and that's to buy ip6s.

posted on 19 Feb 2016, 07:49 12

17. coldspring22 (Posts: 304; Member since: 28 Feb 2015)


Android low end devices are becoming spectacular. $100 Redmi 3 with premium metal clad design can easily provide same functionality as iphone 6S and in some cases better, such as much longer battery life and even SD card slot. Apple should wake and smell the coffee. They can no longer churn out el-cheapo iphones from Foxconn and up-market it to $1000 phone. Smart phone has become commodity, where even lowest entry level Android phones can provide superb functionality and design.

posted on 19 Feb 2016, 10:15 4

25. sgodsell (Posts: 3224; Member since: 16 Mar 2013)


If you really were honest, then you would know that Android has devices higher priced and much lower priced than what Apple offers. Android devices cover the entire spectrum for pricing. Last year it was stated that 20% of Androids sales are in the high priced range. The next 20% were mid-range, and the last 60% were low end pricing. So even with only 20% of the Android devices which are high end Androids, then 20% of 1.2 billion is still more than Apple selling 225 million iPhones. I guess math is not your strong suit. Also Apples iPhone sales include all the devices that they are currently selling, so last year that included their iPhone 5c, 5s, 4s, 6, 6+, 6s, 6s+. The only really true high end from Apple is their pricing. Which I believe most people have started to wake up and see what the competition is offering, and at reasonable prices.

posted on 19 Feb 2016, 14:58

32. willard12 (Posts: 1527; Member since: 04 Jul 2012)


Why would a premium handset that costs $270 to make need to be compared to an iphone that costs $230 to make? Just because something has a high mark-up doesn't make it premium.

posted on 19 Feb 2016, 15:26

34. marorun (Posts: 3127; Member since: 30 Mar 2015)


Thats Apple choice to limit themself to a few model.

IF they would sale the OS to others OEM they would have more market share.

As for high end they account for nearly 25% of all android sales not 5% dont exagerate thing.

posted on 19 Feb 2016, 21:47

38. kenaldinho4444 (Posts: 50; Member since: 05 Jun 2015)


If Apple should offer their OS to other OEMs, their smartphone line is doomed. #somethingtothinkabout

posted on 19 Feb 2016, 11:50

28. deleon629 (Posts: 14; Member since: 04 Oct 2014)


I can't understand it either: Reports clearly state that not only has android phones sold more last year, but that even Samsung's flagships alone have topped iPhone unit distribution for nearly half a decade. Who the hell is this article written for?

posted on 19 Feb 2016, 19:13

37. ibend (Posts: 3501; Member since: 30 Sep 2014)


most phones for a single flagship?
but they still sell i5, i5s, i5c, and even older phone than that :-/

posted on 19 Feb 2016, 07:02 8

6. s.kumaran (Posts: 25; Member since: 18 Feb 2016)


Samsung was the top smartphone vendor for both Q4 2015 as well as the complete year - gartner.com/newsroom/id/3215217

posted on 19 Feb 2016, 11:52 3

29. deleon629 (Posts: 14; Member since: 04 Oct 2014)


Samsung has done this for nearly the past 5 years! Why the hell does it seem as if Apple can do no wrong with tech blogs?

posted on 19 Feb 2016, 06:42 2

2. tedkord (Posts: 10231; Member since: 17 Jun 2009)


And there's the bell for Round 1!

posted on 19 Feb 2016, 06:49 1

3. legiloca (Posts: 1199; Member since: 11 Nov 2014)


Apple must be alarmed by now

posted on 19 Feb 2016, 07:07 1

7. 47AlphaTango (Posts: 272; Member since: 27 Sep 2015)


Not really. They knew that sales would decline since the 6s and the 6s plus didn't have any difference from the old 6's. The iphone 7 would change the game. After the fact that apple just signed up with wattup which brings wireless charging technology to apple devices.

posted on 19 Feb 2016, 07:55 6

18. coldspring22 (Posts: 304; Member since: 28 Feb 2015)


So Apple iphone didn't have wireless charging for ages, while Android users have enjoyed this since antiquity. Apple is just plain behind. Yes Apple thought big screen on iphone 6 iteration will catch up to Android and "change the game". Nope, it looks lit it was just a bump in the road. so will the Apple's "revolutionary" charging technology - it will be just another bump in the road in long road of decline for iphone market share

posted on 19 Feb 2016, 11:17

26. Tziggy14 (Posts: 440; Member since: 02 Sep 2014)


Wireless charging will bring as much to the iPhone as Apple Pay and Force Touch did. NOT.

posted on 19 Feb 2016, 15:28

35. marorun (Posts: 3127; Member since: 30 Mar 2015)


Wich may brings wireless charging to apple device..
This tech is still not ready and dangerous for your health.

posted on 19 Feb 2016, 07:58

19. coldspring22 (Posts: 304; Member since: 28 Feb 2015)


Yes indeed, like a rat in a cage, Apple brass to turn every lever and knob available to them to pretend iphone sales isn't going south! Since when did stuffing sales channel count as sales to consumers? Evidently Apple tried to use every trick in the book to make 2016 Q1 iphone sales look bigger than 2015 Q1 sales.

posted on 19 Feb 2016, 07:15 3

9. dangchitrung (Posts: 86; Member since: 04 Apr 2012)


Mankind is evolving. Get used to it, Apple!

posted on 19 Feb 2016, 07:20 1

11. yoosufmuneer (Posts: 1491; Member since: 14 Feb 2015)


*Sheepkind

posted on 19 Feb 2016, 07:40

13. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Idiot kind

posted on 19 Feb 2016, 07:27 1

12. jesus_sheep (Posts: 223; Member since: 18 Apr 2015)


Every consumer knows iphones are all the same. No average person cares about the subtle differences between the A7, A8 or A9 chips. If Apple wants to keep up their game they need to start offering something new and different and not just a revamped version of the previous model. Speaking of something new, methinks the Waterproofing alone will help their sales this year. Old iPhone users will start buying new ones just for that feature. This is going to be a fat profitable year for Apple and they just can't wait to put the slumping sales figures behind them soon enough.

posted on 19 Feb 2016, 07:44 2

15. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Apple’s doom will start quietly and I doubt anyone can predict how it will actually begin. It will be historians who, decades from now, will easily pin its demise to a single event that will appear obvious given years of quantifiable insight. And it will only be “obvious” because the real details will have been twisted, clouded, or forgotten entirely, so it will all seem clearer, faster, and simpler. Their explanation will start with the passing of Steve Jobs, and they will draw a clear line to a subsequent event of significance and will say, “Here. This is it. This is when it began.”

posted on 19 Feb 2016, 08:05 1

21. nctx77 (Posts: 1697; Member since: 03 Sep 2013)


You must sit back and look at what you're comparing. Is the iPhone somewhat the same? In a way yes, because it's an iPhone. This is one company making one phone in a variety of sizes. What your doing is comparing this one phone from Apple to Android phones made by thousands of various manufactures. When you look at phones at these companies individually, their phones pretty much look the same year over year as well.

As far as sales, let's look at each company individually and not Android phones being one company. Remember that Android is just software. Apple is absolutely killing it being that they basically only sell high priced phones with no real cheap phones on the market. Samsung is the only Android OEM that sells a lot of phones( more than Apple), but you have to dig a little deeper. Look at the various price points that they sell at. The phones that they sell at an iPhone price point don't even come close to what Apple puts out. Apple does not sell phones at gas stations and grocery stores, but Samsung does. Rather you think the iPhone is premium or not, the price sure is. Compare sales numbers to phones in a similiar price point and the numbers will look much different. I would not be shocked if Apple beat All Android phones combined in a similiar price point. Outside of Sammy, who else is even in the highend conversation that can remotely compare to iPhone sales?

posted on 19 Feb 2016, 15:18

33. willard12 (Posts: 1527; Member since: 04 Jul 2012)


I've seen the "1 Phone" argument go both ways. When Samsung sells multiple phones, they apparently are "cannibalizing" their sales. But, somehow at the same time, Apple is sacrificing sales by selling one phone. Of course, Apple really has more phones at the store than just the one since the 5s is still being offered. But, people want to have it both ways on the 1 phone versus multiple phones argument. Multiple devices didn't seem to help when the 5c was released and it definitely hasn't helped ipad sales after the mini was introduced. So, the "1 device" argument should be killed once and for all.

The price point argument is almost irrelevant since most iphone users either have their device on subsidy or are using a monthly leasing program from a carrier. This is only a relevant statistic when it comes to how much Apple is making from their device that costs them $230 to produce. If you compare devices that costs around $230 to make, I'm sure the iphone will have lot of company in the area of sales. What is true is that Apple is way behind in the sales of premium devices in which the manufacturer has put in $270 in materials to manufacture it.

posted on 19 Feb 2016, 15:31

36. marorun (Posts: 3127; Member since: 30 Mar 2015)


NCTX.

HTC
Samsung
Sony device

are those look alike? you need glasses.

posted on 19 Feb 2016, 07:40 2

14. jroc74 (Posts: 5986; Member since: 30 Dec 2010)


The Death of Apple.

posted on 19 Feb 2016, 07:46 2

16. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


The world does not need a patent troll company nor a company which rips and milks you out with providing just a recognition brand, instead of technology.
Rip.

posted on 19 Feb 2016, 08:03 2

20. coldspring22 (Posts: 304; Member since: 28 Feb 2015)


No, Apple will survive for long time. With 200 billion plus sitting in bank, that's for sure. However, their dominance in the industry is long past, and if iphone sales shrivel up like ipad is doing, then Apple will return to being just one company in pack of many device manufacturers.

posted on 19 Feb 2016, 09:38

22. darkkjedii (Posts: 19734; Member since: 05 Feb 2011)


I may not buy any new phones this year, due to an important goal I'm working on, but I'll continue buying the new iPhone and Note...so I'm covered. All these foolish little idiot trolls, hoping, and wishing for Apples demise crack me up. You dimwits know who you are.

posted on 19 Feb 2016, 09:48

23. Scott93274 (Posts: 4063; Member since: 06 Aug 2013)


lol, you can call me a dimwit if you like, but I did call it last year that sales this year would decline. And while I don't care much for Apple, I do have them in my 401K portfolio so I can't say I'm overly excited to see sales declining.

posted on 19 Feb 2016, 11:44

27. darkkjedii (Posts: 19734; Member since: 05 Feb 2011)


You're not a troll dude. They know who they are.

posted on 19 Feb 2016, 12:53 1

30. tedkord (Posts: 10231; Member since: 17 Jun 2009)


What's your goal, if it's not too personal?

posted on 19 Feb 2016, 14:07

31. darkkjedii (Posts: 19734; Member since: 05 Feb 2011)


Not too personal, but a secret for now. It's got my financial focus big time though.

posted on 19 Feb 2016, 10:09 1

24. Anonn (Posts: 230; Member since: 04 Jun 2014)


Apple will face a slow painful death just like what's happening to Microsoft now.

Look at the numbers:
http://goo.gl/fbTbpT

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