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Facebook's latest update aims to reduce links to spammy websites filled with ads

Posted: , by Cosmin V.

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Facebook's latest update aims to reduce links to spammy websites filled with ads

The almighty Facebook announced plans to limit linking to low-quality websites that could be considered spammy or sensational. The social network claims the changes will be introduced based on the community's feedback and will be rollout out starting today on all platforms.

Upon the arrival of the update, Facebook users should see fewer posts and ads in News Feed that link to these so-called “low-quality web page experiences.” The update is meant to help reduce the level of monetization of these spammy websites.

Facebook claims that it reviewed hundreds of thousands of websites linked to from the social network to identify those that contain “little substantive content and have a large number of disruptive, shocking or malicious ads.”

Basically, Facebook is using artificial intelligence to check whether or not new websites shared on Facebook offer low-quality experiences. Those that do will show up lower in the people's feeds and may not be eligible to be an ad.

According to Facebook, the new changes will be rolled out in waves over the coming months, so you might not see any improvements yet. Naturally, publishers that don't have low-quality landing page experience referenced will see an increase in traffic, while others who do will be hit with a decline in traffic.

source: Facebook

5 Comments
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posted on 11 May 2017, 01:10 3

1. TerryD (Posts: 30; Member since: 09 May 2017)


No links to phonearena then

posted on 11 May 2017, 01:20 1

2. Settings (Posts: 2266; Member since: 02 Jul 2014)


Cabbage!

posted on 11 May 2017, 01:59

4. TerryD (Posts: 30; Member since: 09 May 2017)


Took me about 10 minutes to log on here to make a comment because of all the Ads

posted on 11 May 2017, 02:38 1

5. Nopers (Posts: 403; Member since: 01 Jun 2015)


Beat me to it. Take notes phonearena, you could probably double your AD revenue by reducing the ADs to one or two per page instead of filling up every empty space with a video banner. If you did that I'd probably whitelist this site on my adblocker.

posted on 11 May 2017, 01:48

3. Podrick (Posts: 1069; Member since: 19 Aug 2015)


Facebook itself is a spammy website filled with ads so instead they should close Facebook itself!

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