Did Apple purposely tone down the launch of its Apple iPad mini with Retina display?
Dale had just traveled to Asia where he was told that no Apple product ever (or ev-ah if you want to say it with some panache) had been requested as much as the iPad mini with Retina display. And the problem with that is the extremely low amount of inventory that Apple has built up of the slate. It's old news now that Sharp's production yield of the Retina display panel is ridiculously low because of a problem the Japanese manufacturer has had with burn-in. Apple has been so desperate that it called in its number one rival, Samsung, to produce some of the glass. That is like Burger King making burgers for McDonald's.
By keeping the launch of the Apple iPad mini with Retina display on the QT, the Cupertino based tech titan achieved some of its goals, according to Dale. It made sure that only true Apple fans had first crack at purchasing it. After all, only those with a passion for tech would have been following the breaking story in the middle of the night, according to Dale. By simply releasing the tablet for online sales, it prevented angry customers from going berserk in an Apple Store once the scarce inventory sold out. This rewarded those who were following the story instead of rewarding those waiting in line who happen to have a big bladder, or who pay someone to stand in line for them.
From a public relations standpoint, Apple did a wise thing. On the other hand, had there been no part shortage, the chances are that Apple would have once again catered to the media's desire to see people camping out for days on pavement, just to shell out cash for the latest model of a tablet. But with the situation as it was, kudos to Apple for making sure that their fans were taken care of first by resorting to a quiet launch of what could end up being one of the most in-demand Apple products of all time.
source: EdDale via BGR
1. quakan (Posts: 1238; Member since: 02 Mar 2011)
This is my first time hearing of the launch. I must have been away from the world of tech that day.
2. darkkjedii (Posts: 13388; Member since: 05 Feb 2011)
It's ok quakan, we need that getaway sometime. +1
4. quakan (Posts: 1238; Member since: 02 Mar 2011)
I think I was on a GTA V playing spree around that timeframe lol.
3. Commentator (Posts: 2559; Member since: 16 Aug 2011)
Just got mine yesterday. Fantastic hardware, but I'm not the biggest fan of iOS 7.
10. ncarlosmiguel (Posts: 206; Member since: 14 May 2013)
Exactly how i felt when I bought the first iPad Mini. Amazing hardware but iOS regardless of what version is frustrating. Could be because I'm used to Android.
5. Droid_X_Doug (Posts: 5975; Member since: 22 Dec 2010)
"That is like Burger King making burgers for McDonald's."
Ummm. More like McDonald's making burgers for Burger King. Sharp's combined display output is a fraction of what Sammy can produce.
6. downphoenix (Posts: 2499; Member since: 19 Jun 2010)
The comparison was to compare Mcdonalds and Burger King with Apple and Samsung, not Samsung and Sharp.
But its not like this is new. Samsung making Apple's processors is like if Burger King made the mac sauce for Mcdonalds Big Macs.
11. Droid_X_Doug (Posts: 5975; Member since: 22 Dec 2010)
"Samsung making Apple's processors is like if Burger King made the mac sauce for Mcdonalds Big Macs."
Really? Do you buy a Big Mac for the sauce? No processor, then no iToy. More like if Burger King supplied the burgers for Mikey Dee.
12. ardent1 (Posts: 1999; Member since: 16 Apr 2011)
Per iFixit, the display on the new iPad Mini is made by LG, and not Samsung.
13. Droid_X_Doug (Posts: 5975; Member since: 22 Dec 2010)
Just referencing a statement in the article. If you have an issue with the reporting, perhaps you should take it up with Alan?
9. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
Apple knew that "old excuse of display" would turn out to be Free Promos for Samsung ... so they preferred to keep quiet and let some internet marketer do the talking about how everyone wants a mini in Asia. Asia where? China or India?
14. Long1 (banned) (Posts: 399; Member since: 18 May 2013)
What a apologist's iBS.
"It made sure that only true Apple fans had first crack at purchasing it."
Yup. Exactly what Apple cares most:)
"This rewarded those who were following the story instead of rewarding those waiting in line who happen to have a big bladder, or who pay someone to stand in line for them."
Apple would give everything(pay) to show you crowd in front the Apple store, or someone who pay someone to stand in line for them, or somebody who sell his kidney for iPad(or his brain)
15. Long1 (banned) (Posts: 399; Member since: 18 May 2013)
The only possible logic is that Apple don't want to reveal the number of the iPad's launch sale