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Commercial and promotional video for HTC One M9 both leak

Posted: , by Alan F.

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Commercial and promotional video for HTC One M9 both leak
A commercial and a promotional clip for the HTC One M9 have leaked, and the design of the phone looks exactly like the renders that we showed you this morning. The ad seemed to concentrate on some new camera features that will be part of Sense 7.0. The Duo cameras are gone, replaced by what is expected to be a 20MP camera on the back. The 4MP Ultrapixel camera that was on the back of the HTC One (M8) is believed to be the front-facing snapper on the HTC One M9.

A promotional video, not as clear as the commercial, shows different home and work themes for the phone. We also notice thinner bezels on the HTC One M9. The whole effect, once again, reveals a premium looking handset. With the new camera setup on the HTC One M9, the camera cannot be used anymore as an excuse not to buy the phone. And yes, it would make sense (no pun intended) for HTC to promote the new rear camera on its flagship phone like it did with the leaked ad.

The HTC One M9 will be unveiled March 1s in Barcelona at MWC 2015. We will be there to make sure you get all the news when it happens!



Thanks for the tip!

source: TechTastic

120 Comments
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posted on 24 Feb 2015, 18:03 32

1. bur60 (Posts: 838; Member since: 07 Jul 2014)


Meh @ design

posted on 24 Feb 2015, 18:30 18

16. maherk (Posts: 3493; Member since: 10 Feb 2012)


Who thought that those leaks were the reap deal!!! The initial renders were great, and i guess HTC should've went after the guy who drew them and hire him, instead they kept the exact same front as the m8.
The guys behind HTC are really reluctant to digg their own graves. No way on earth will they be able to compete with the S6, Z4 and G4.

posted on 24 Feb 2015, 19:46 4

66. vincelongman (Posts: 4164; Member since: 10 Feb 2013)


What are HTC doing?
The M7 design was a huge improvement over the One X/One X+
The M8 design was a step back, removed capacitive buttons and made the HTC bezel useless
Now the M9 design is another step back, removed full silver option and made camera protruding

posted on 24 Feb 2015, 20:33 2

75. maherk (Posts: 3493; Member since: 10 Feb 2012)


I would take the m8 Eye over this in a heartbeat. 13mp duo camera vs 20mp camera, and thats about it. $475 for the m8 Eye vs $750 for the m9.

posted on 24 Feb 2015, 22:51 1

90. Niva. (Posts: 420; Member since: 05 Jan 2015)


Wow... so those renders weren't the real thing. That makes me very sad :(

Hoping Motorola will have something out soon with an SD 810 as I really need an upgrade. I've been resisting the nexus 6 due to its size but I may have to dive in after all and get a phablet...

posted on 26 Feb 2015, 08:26

120. Z3R091 (Posts: 86; Member since: 13 Apr 2014)


I dont see the protruding camera.
Plus Htc made the knock code sort of, you don't need to rely on power button.

posted on 25 Feb 2015, 02:52

105. ankanbads (Posts: 16; Member since: 25 Feb 2015)


its fake! look closely how the time remains same throughout the whole video! the top bar is static! So the clock is stuck at 11:30.
you're welcome :)

posted on 25 Feb 2015, 08:49

112. warrenellis (Posts: 97; Member since: 06 Apr 2011)


another thing is that htc always has the clock set for 10:08 on the cell phone all the time, in any commercial or photos since 2009 or earlier

posted on 24 Feb 2015, 18:44 14

30. Kishin (Posts: 704; Member since: 30 May 2013)


The black bezel killed the design.

posted on 24 Feb 2015, 22:20 3

86. medtxa (Posts: 1126; Member since: 02 Jun 2014)


they don't listen like samsung do, too much pride for their own good.

posted on 25 Feb 2015, 08:47

110. tomn1ce (Posts: 206; Member since: 12 Mar 2012)


I was thinking the same thing as well. At least they trimmed down the side bezels but unfortunately they kept the top and bottom bezels pretty thick. This just adds height to the device and makes it taller than what it needs to be. After three years they still haven't figure out how to position the component to get rid of that huge bottom bezel? They can blame the speakers again but now is going believe that again.

posted on 24 Feb 2015, 20:18 4

72. KParks23 (Posts: 589; Member since: 13 Oct 2010)


The fact that they left that stupid black htc bar at the bottom for 3 years in a row is enough for me to not purchase, no offence but someone needs to be fired wtf is the point of that damn bar

posted on 24 Feb 2015, 18:05 19

2. maccess (Posts: 742; Member since: 16 Jan 2013)


So actually this is the final design of m9.. sigh..

posted on 24 Feb 2015, 19:03

46. LionStone (Posts: 730; Member since: 10 Dec 2010)


Guess we'll know on Sun for sure

posted on 24 Feb 2015, 21:07 2

81. der3331 (banned) (Posts: 43; Member since: 20 Feb 2015)


It would be a flop like its predecessors. But at least they remove that gimmicky 4 Ultrafail camera...

posted on 25 Feb 2015, 08:52

113. tomn1ce (Posts: 206; Member since: 12 Mar 2012)


I was hoping they would come up with a 8, 10 or 13 ultrapixel camera. But I guess the guys at the lab gave up on it. I'm not an HTC fan but I was really hoping they would come up with a better ultrapixel camera along with good software to get great pics.

posted on 24 Feb 2015, 18:08 3

3. Af1rPA (Posts: 683; Member since: 12 Jun 2014)


That bottom bezel for the logo makes me sad. I hope that protruding rear camera has a scratch proof glass.

posted on 24 Feb 2015, 18:10 2

4. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


Don't fix it when it's not broken! Go htc. Ignore these people who say you need to change the design! This is htc's identity. Lg,samsung,apple and sony release their flagships looking strickingly like their predecessors and I don't get why you idiot haters complain when htc does it. You're obviously trolls

posted on 24 Feb 2015, 18:13 19

7. true1984 (Posts: 822; Member since: 23 May 2012)


Not really. As much as I love my M8 even apple does a refresh every 2 years, people just want to see something new and to a lot of people this is kind of lazy

posted on 24 Feb 2015, 18:36 2

23. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


The m7 and m8 design were the foundation of the one series. I would hate them to change it as this is what they're known for. If they keep on changing the design, how will they build their identity or how will they make people say "oh!that's an htc one!" Same goes with the galaxy and iphone, if they make huge changes to the design, how will they be still able to tell that it's that phone? No oem changes their design every year. So if htc does it, why the hell are these haters complaining? Another example is porsche 911 cars, same design every year and just a few modifications with every release. This is the concept that you need to understand. That is their bloodline and what the car is known for if they suddenly change it, you'll ruin the whole image

posted on 24 Feb 2015, 18:45 14

33. Derekjeter (Posts: 814; Member since: 27 Oct 2011)


If your a real HTC fan you would want them to change it up to attract millions of poeple to buy the phone and keep the lights on. I doubt your a fan or you would see that M7 and M8 did not sell enough. At the end of the day all companies need to sell to survive. HTC need it to bring something to pull fans from Samsung and Apple not to make the current fans run to them.

posted on 24 Feb 2015, 18:51

36. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


The m7 and m8 are already standing out, why would they change? Only on tech sites would i see people complain about the bezel and camera. Which means a very small number out of the whole total number of consumers care about that. I have met around a 100 friends for a year with me holding my m8 and when they tested it out, the camera was their favorite feature saying it takes photos like an dslr and images were extremely clear and crisp they like the design too. Which means(majority of consumers), they don't care about what you haters complain about

posted on 24 Feb 2015, 22:55

91. Niva. (Posts: 420; Member since: 05 Jan 2015)


OK let me explain to you why they should change it because you don't seem to get it. The renders shown previously, with the hidden away speakers, were simply cleaner and a drastic improvement on the design. This is what companies should do, refine their designs and improve. Repeating the same thing over and over will not win anyone over. If they only fixed the camera and put some new chip in, that's not really any design work that went into the new device... the desire Eye actually featured a new design and is more worthy of people spending money on. So, why should people get an m9 over an m8 if the design didn't really change? They shouldn't. Carry on now.

posted on 24 Feb 2015, 23:42

94. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


then support and purchase the desire eye series if that design is your liking. the htc one will always be htc one, this design will never change

posted on 24 Feb 2015, 19:00 3

43. phljcnth (Posts: 483; Member since: 30 Apr 2012)


It's not that people are expecting a radical change, it's just that HTC has been too conservative in designing the M9. M8 was a looker but style gets obsolete. For a company that's on the verge of exiting the scene, I think it's a wrong move to follow the path Samsung took last year where they focused more on the software with the S5.

posted on 25 Feb 2015, 20:13

119. Niva. (Posts: 420; Member since: 05 Jan 2015)


Why should I support it if there's better devices out there with cleaner design running stock (or near to stock) android? The initial renders of the M9 with the clean front and hidden away speakers looked amazing and worth throwing my money at. This new design? Nah, it's old and DOA. Waiting until MWC unveil and final confirmation of what will really roll out. My fault for getting excited early. I give props to HTC for coming out with the dual front facing speakers, this was a huge boon but now others are doing it like the nexus 6. When I buy I phone I use it for years so it has to be something I'll really be happy with.

posted on 24 Feb 2015, 20:25

74. SuperMaoriBro (Posts: 523; Member since: 23 Jun 2012)


there is a difference between changing the design, evolving the design, and doing nothing. if the phone depicted in the video is a real M9 then it would appear that HTC is being lazy, no one is suggesting HTC do a complete redesign and lose their unique style, all we are asking for is an evolution of the existing design, a step forward and not a step sideways. Something new and exciting, not something the same.

posted on 24 Feb 2015, 18:31 6

17. Martin_Cooper (Posts: 1373; Member since: 30 Jul 2013)


How its not broken when HTC is around 3-4% of world market share? They are definitely doing something wrong. And as much as I think S5 was a s**tty phone if half of the S6 rumors are true then this M9 will be forgotten shortly after its lunch. And I mean that for the 99% of the world and no the 1% tech geeks and HTC sheeps.

posted on 24 Feb 2015, 18:54

39. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


Did you know htc had 3-4% market share when the one x lost to the samsung galaxy s3? It's not that they are doing anything wrong with their phones, it's because they failed to promote the product and convince users to choose their side. You are the blind sheep here. Ofcourse the m9 will be easily forgotten,same can be said about sony,lg and all the oems not labelled samsung or apple, that's just common sense

posted on 25 Feb 2015, 17:15

118. g2a5b0e (Posts: 3722; Member since: 08 Jun 2012)


3-4% market share? Ha. That's funny. Look up some recent numbers. It's way less than that. You're thinking of U.S. market share.

posted on 24 Feb 2015, 18:33 5

19. maherk (Posts: 3493; Member since: 10 Feb 2012)


It is broken. Look at Sony, and how they refined the Z line, the Z3 was greatly improved.
The black bar should've gone, the speakers grill should've been changed, and to make things worse they went ahead and added a protruding camera.

posted on 24 Feb 2015, 18:43 1

29. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


From sony xperia z-z3 the design was still the same with just a few modifications. I can't tell which model is which. That should be the case for all oems, don't change the design. Underneath the black bar all components, the speaker grills will never change because they never needed to change it. It's just you haters complaining are affected by the bezel. Majority of consumers don't give a damn about that. Did you know that in one article of pa they said that if the z3 had a protrudingcamera, it would have never had the purple tint issue?

posted on 25 Feb 2015, 01:06 1

100. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


The Z3 made noticeable improvements on the super bulky z1 and z2. They made it sleek again. Htc did nothing except make a bigger phone with an ugly black border. Lol

posted on 24 Feb 2015, 18:35 8

22. Derekjeter (Posts: 814; Member since: 27 Oct 2011)


Yeah cuz M8 sold millions upon millions of phones for them to decide and keep the same M8 design.......Oh wait they didn't sell that many. HTC doesn't have the Apple, Samsung fan base for them to keep the same design. Their in trouble every quarter. OUT OF BUSINESS by 4th quarter. LET DOWN!

posted on 24 Feb 2015, 18:47

34. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


Htc already made the foundation with the one m7, design is not the issue with their loosing sales. You said it, samsung and apple have a huge fan base. Whatever other smartphone comes out they won't switch since they are already loyal. Do you think m9 having a new design will suddenly make htc no.1 in the mobile industry? Hell no. It takes more than that. They need to have more fans and loyal consumers. They need to fix their problems internally, like it takes too long to repair the handsets,no customer support,inconsistent updates,availability across every region,pricing,advertising,marketing. Don't just look at the problems you see on the outside that aren't problems in the first place

posted on 24 Feb 2015, 19:03 7

47. Derekjeter (Posts: 814; Member since: 27 Oct 2011)


What are you talking about??? The design is the first thing thats wrong with this M9/M8. You as a fan should be upset more than anybody. Like i said before they need to attract NEWcustomers Thats the bottom line. I am a fan of phones i have had Samsung, Apple, HTC, Nokia, Motorola you name it i had it. I currently have the Nexus 6 and i was hoping the M9 was coming out as one of the leaks we saw previously cuz i was thinking of getting one. Now if the S6 has that sleek design as some of the leaks i will buy that instead. A lot of people i know are the same as me FAN OF PHONES no matter the OEM. We just want great looking phones and this is just not that great to attract anybody and im sure it will drive away HTC fans.

posted on 24 Feb 2015, 19:16

54. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


Are you telling me you are more attracted with the design of the s6 than the m9? You've got to be kidding me. Why would i be upset, I got upset when the photo by evleaks showed up, it was hideous. In order to be build a fanbase, design is not the only key for them to switch. Take a look at the g3's increasing sales. I don't think the design got them that but it's something else like promotion everywhere and showing the phone's feature. Htc on the other hand has not done something like that

posted on 24 Feb 2015, 19:20

56. j2001m (Posts: 2840; Member since: 28 Apr 2014)


It's way to big and is a brick, the only good thing about that is it will be ok for the lag810, close to dev spec on size, hahaha

posted on 24 Feb 2015, 18:40 2

26. seven7dust (unregistered)


agreed , HTC one design was one a kind and it's not broken in anyway, they just need to fix the important things like camera ,size and batterylife.

PA is filled with too many samsung fans that are of the boderline troll vareity ,
or maybe they are paid or something !!!
they need to hijack every thread with samsung BS propaganda, so don't take em too seriously.

posted on 24 Feb 2015, 18:54 6

40. maherk (Posts: 3493; Member since: 10 Feb 2012)


I don't see people mentioning Samsung on this article. You need to wipe them tears of your face and read clearly.
Almost everyone was rooting for the m9, no one wants a company like HTC gone, and they had a got shot at doing so by perfecting the m8. Instead, they got lazy for a year, and giving us the exact same design when an amateur tricked us and gave us a gorgeous renders for what we believed the m9 will end up looking like. Not just that, but they thought that protruding camera js cool now since the iPhone 6 has one, nad went ahead and ruined the back of the m8.

posted on 24 Feb 2015, 18:55

42. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


Agree with you seven7dust,we need more like you here at pa who are not blind and just bashes the company who keeps its heritage

posted on 24 Feb 2015, 19:11 8

52. Derekjeter (Posts: 814; Member since: 27 Oct 2011)


First of all not everyone is a Samsung fan, Second, the camera, battery, updates, and bezels are a problem which i only see one thing (camera) that was fixed if thats the real M9. Seriously what do you people dont get .... Let me ask you a serious question. Do you actually think if this is the real M9 that HTC will sell at least 20 million?

posted on 24 Feb 2015, 19:19

55. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


Tbh, htc m8 is already perfect. The average consumer never complains about the bezels and the camera. It's only here at tech sites we get to hear that. Even if they fix all the problems you said they still won't get close to samsung and apple's sales because those are not their problems in order to increase sales

posted on 24 Feb 2015, 19:32 3

61. Awalker (Posts: 1432; Member since: 15 Aug 2013)


The evleaks render is perfect. It would be an instant buy for me if the phone looked like that.

posted on 24 Feb 2015, 20:01 2

70. Derekjeter (Posts: 814; Member since: 27 Oct 2011)


"The average consumer never complains about the bezels and the camera".....But its the average consumer who is not buying the M8,M7 in the first place. I want all companies to succeed, its better for competition, innovation ETC. Of course HTC wont get close to sales with just one phone but they can stay in bussiness and gain market share. You said your self "Don't fix it when it's not broken!" Sales indicate its broken.

posted on 24 Feb 2015, 20:21 2

73. Awalker (Posts: 1432; Member since: 15 Aug 2013)


Also, a lot of these "average consumers" get advise from people who frequent tech sites. HTC is not only missing out on my sale but potential sales from people I may recommend the phone to.

posted on 24 Feb 2015, 23:46

95. tiara6918 (Posts: 2027; Member since: 26 Apr 2012)


did nokia gain sales when there were no problems with their phones and their cameras were highly praised? did people complain about how thick the lumias were?I've almost never heard about people talking about that. They just need marketing to succeed, many people still don't know a company like htc exists because it is overshadowed by the competition. Nothing is broken but they're companies strategy, that is what they need to fix

posted on 24 Feb 2015, 20:08 1

71. Derekjeter (Posts: 814; Member since: 27 Oct 2011)


Im not saying the M8 was a horrible phone cuz its not, i would rather have an M8 than a G3 but at the end if HTC like Blackberry doesn't change ways and im talking about everything design, camera, software, and most of all MARKETING!!!!! they will go under and its not good for anybody i don't care if your a Apple, Samsung, Lg, Sony fan. This M9 could still be a fake and im hoping it is or decoy but what ever the phone they need to advertise like its their last year in business and that we do agree on.

posted on 24 Feb 2015, 18:50

35. Awalker (Posts: 1432; Member since: 15 Aug 2013)


Why is sticking with the same design a good thing? I would love to see OEMs change it up every year. The reason why I can't stay with one brand is that I get tired a design pretty quickly.

posted on 25 Feb 2015, 10:46 1

116. tomn1ce (Posts: 206; Member since: 12 Mar 2012)


I don't have a problem with the design. I have a problem with those huge bezels around the display. Especially the top and bottom bezels, those two are the worst. In my eyes is just makes the phone bigger than what it needs to. After 3 years they still can't figure out who place the components within the device to make it a bit smaller. Look at the M8 it's the same height as the LG G3 but yet has a smaller display.

posted on 24 Feb 2015, 18:11

5. true1984 (Posts: 822; Member since: 23 May 2012)


So upleaks' twitter got deleted. Even though he got a lot of things wrong, this was a good way to go out.

posted on 24 Feb 2015, 18:13

6. ngo2dd (Posts: 896; Member since: 08 Jul 2011)


So what is up with upleak going off line?. Evleak leak a he'll of a lot without going off. Check out Jeff Gordon Twitter.

posted on 24 Feb 2015, 18:14 6

8. MahmoudHamsharii (Posts: 69; Member since: 28 Aug 2013)


No, Please God no.

posted on 24 Feb 2015, 18:14 3

9. TypicalGeek (Posts: 136; Member since: 19 Feb 2015)


Weak sauce, HTC, weak sauce!

posted on 24 Feb 2015, 18:15 5

10. ouroburos96 (Posts: 10; Member since: 26 Jun 2014)


Words can't express the disappointment I'm feeling on the m9 now. Like honestly why though it looks exactly the same, as a matter of fact if I knew nothing about the m8 an m9 I'd think it was a downgrade because the m8 has two back cameras

posted on 24 Feb 2015, 18:16

11. eman99 (Posts: 361; Member since: 03 Aug 2010)


should have just stuck with 3 touch buttons instead of the retro 4

posted on 24 Feb 2015, 18:17 1

12. ciprian.ruse (Posts: 294; Member since: 13 May 2014)


I was hoping for no black bezel with HTC logo and sound speakers implemented as in the desire eye so I'm very disappointed and hoping that on 1st March this isn't the device that we will saw at MWC.

posted on 24 Feb 2015, 18:19 4

13. MarquiX (Posts: 64; Member since: 11 Dec 2014)


Dude seriously? This is a let down........ A BIG ONE. I really wanted that render of the HTC One M9 with the bottom bezel gone and the speakers squished to the top and bottom. Galaxy S6 where ya at? ~Waits Impatiently~

posted on 24 Feb 2015, 18:26 2

14. mokhtar (Posts: 405; Member since: 06 Jan 2014)


Meeeh, same 2 years desiGn.. No sorry

posted on 24 Feb 2015, 18:28 3

15. Derekjeter (Posts: 814; Member since: 27 Oct 2011)


Woww! if thats the real HTC M9 what a let down. I will bet my years salary ($72,000) that HTC will be out of the game in a year.

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