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Apple's brand is not destroying the world

Apple's brand is not destroying the world
Last week, we questioned if those who were out to criticize Apple were judging the company by an old standard, namely the standard set by Steve Jobs. The company is no longer run by Steve, so while the products of the company will likely still be the same sort of closed, integrated systems that we've come to expect, the company itself may not be as much of a patent lawsuit bully with Tim Cook in charge. However, even if Apple does change its ways, which we still don't have enough proof that has happened, or will continue. The comments on the article led us to see that people have a strange misconception about Apple and the role it plays in shaping the future of technology. 

The trouble seems to be due to the growing metonymy that Apple's brand is creating in the mobile market. By that, we mean that those who don't understand the new smartphone market use "iPhone" as a stand-in word for all smartphones, and all platforms have to be compared primarily to the iPhone. Similarly, "iPad" is slowly becoming metonymous with all tablets. This is all much like how "Kleenex" can become a catch-all term for tissues. When you combine that metonymy with the ridiculous profit and marketing power of Apple, it can seem quite scary, but the extent to which people seem to think this will lead to Apple influencing other companies to create "Apple-like" products. Even to the point that some think that Apple's market power will end up killing "full function mobile devices and PCs". 

This is the sort of doomsaying that we just can't let go, because the arguments can sound reasonable and may sway people, even though they are incredibly unlikely. Let's walk through this and see if we can't hash it out. 


The use of the word "iPhone" to mean all smartphones, is one that luckily is slowly decreasing as Apple's competitors continue to gain market share and awareness. Of course, Android faces a similar metonymy problem, where Verizon's brand "DROID" is becoming a catch-all term for Android devices. And, while iPad was the only tablet worth talking about for a while there, luckily the term "iPad" still hasn't gained as much traction in meaning all tablets, but the same phenomenon is there as well. This creates a distortion of reality. Because people use the Apple brand words in this way, it gives the impression that the iPhone and iPad are the de facto choice of consumers when it comes to mobile devices, but this isn't really true. 

Well, it's not 100% true. The iPad is something of a de facto choice for a tablet, because unless you are deep into the Android ecosystem, or have specific needs why you need to see the file system of your device, the iPad offers a better experience than any other tablet out there. Android tablets are coming on strong, but unlike Android phones, they can't offer full app parity just yet (which we blame more on app developers rather than Google), and the Android tablets that undercut the iPad considerably on price offer a far worse user experience (because they often run Gingerbread and not Google's true tablet versions of Android), and so do not make the savings worth it. That could possibly change with the introduction of the Nexus tablet, but right now Apple is still the clear leader in the tablet space. 

However, just because people say "I want an iPhone" to say that they want a smartphone should not be confused with the iPhone being the de facto choice. The sales figures alone disprove that idea. Yes, Apple has huge sales figures across the board, but Android has steadily been taking more and more of the overall smartphone market share, especially with first time smartphone buyers. This makes it seem like what is happening is that people will walk into a store saying "I want an iPhone", because they don't really know what the market holds. But, once they see what is in the market and learn what each platform offers, more often than not, consumers have been choosing Android, not iOS.

Cloning Apple

Beyond this metonymy, which has a tendency to disappear once a consumer has a bit more knowledge under their belt, is the idea that because Apple is so successful in the market, smaller companies will try to copy Apple's approach and this will ultimately create a market with nothing but Apple and Apple clones. This topic is a bit more nuanced, because that will happen in a way, but not for the reasons laid out. 

As far as we can see, there is no merit to the idea that Apple's power and influence in the market is going to kill off so-called "full-featured devices" in favor of Apple's approach of a tightly controlled walled-garden ecosystem. Once again, this idea can easily be dismissed with the same reasoning that we laid out above. Apple's power and influence in the market was never higher than a few years ago, but rather than clones of Apple's approach, we saw the rise of the polar opposite to Apple's iOS in Android. Apple's iPhone was a cultural and consumer phenomenon, but it's tightly controlled ecosystem didn't lead to copycats, but a platform fighting back with a culture of openness, choice and customization. 

There were some copycats trying to replicate Apple's design philosophies, but we don't see any problems there. Apple has always put in more effort than most to create intuitive software design combined with quality hardware design, so if there is anything that companies should look to emulate it would be Apple's design philosophies. However, this is also the type of copying which is least detrimental to the overall choice in the market. The Nokia Lumia 800 has a very Apple-esque design with its unibody design, which is very striking, but beyond that it is still a Windows Phone device, which has only a little in common with iOS. The same goes with the Sony Xperia P, which also features a design that seems to take cues from Apple, but is still an Android device with all of the customization and access that entails. 

Apple still makes huge profits, and has an incredibly loyal (and vocal) user base, but Apple is not the dominant force in the market. Apple's days of huge power and influence are no longer at its peak, and since then we've seen nothing but an increase in diversity of choice rather than more Apple clones. What we have seen is less a result of companies copying Apple, but rather that Apple sees trends in the market and makes a big move at the same time that other companies are doing the same. But, because it is Apple with the marketing frenzy that follows the company, it is made to seem as though Apple is leading the way, when it may not be. 

The post-PC world

Apple has been making user-friendly devices for years and years, this is nothing new. However, now that tablets are catching on, suddenly people are worried that "full-featured PCs" are going to die and be replaced with easy-to-use, limited functionality devices. Well, that's almost true. Yes, "full-featured" PCs as we know them are on their way out, and will ultimately become a niche or companion device, but those devices will not be erased from the world, and the functionality that is lacking in mobile devices now will be added in as we get deeper and deeper into the so-called "post-PC era". 

Essentially, the role of traditional PCs and mobile devices will be switched, with mobile increasingly becoming the primary device for the majority of users. That's the way of the future, and it's not because of Apple, but because of how people use electronic devices. This trend is also nothing to be scared of, because it is a trend that will not only get more people using computing devices and the web, but because it is a perfectly logical trend. Google realized the same thing that Apple did: computers are overkill. Computers are more powerful and expensive than 95% of users have any use for, and there is no need for a computer to be a relatively localized experience. 

As such, Apple created the iPad, which can probably do about 90% of what a traditional PC can do, and that percentage is growing with each new iteration. Google followed a two-pronged approach with both Android, which can probably do about 92% of what a traditional PC can do (the extra 2% above Apple is for the easily accessed file system) and Chrome OS. The idea for Chrome OS was simple, and very similar to the thinking behind tablets: users spend most of their time in a web browser, and more and more the web can replicate 95% of what users may need to do, and the portability is gained by syncing data in the cloud rather than actually carrying a device with you. So, the market began to move away from PCs, because they were simply not needed. 

Sure, there will always be people out there with a need for the power to get behind video encoding, hardcore gaming, or more in-depth photo editing/graphical creation, but those people are a very small minority of the market, so why do we need to have our premiere devices made to meet the standards needed for those power users? Quite simply, we don't. We need devices that can do what we need them to do, whenever and wherever we need. This lead to a failed attempt with netbooks, which were mobile enough, but not powerful enough, and the rise of mobile devices. It also led to the rise in ultrabooks, because mobility is important and there are still those out there that need traditional PCs. 


PCs are not going to disappear, but are simply changing form, and are losing the status as our primary computing devices. They are not being replaced by closed-in Apple devices, but with a combination of closed Apple devices, semi-open Android devices, and soon Windows devices, which promise to not just give a new way to do everything we have always done on PCs, but to truly translate the PC world to mobile devices. Sure, at first Windows tablets will be expensive, but the cost will no doubt come down, and lead to quite a solid amount of choice in the mobile market. 

And, that's the whole point. Apple being successful, and people appreciating and supporting Apple devices has never led to a reduction of choice in the market, nor has it led to devices becoming more closed and limited to emulate Apple devices. Rather, we've seen a number of competitors spring up with a wide range of styles, and the only thing we can say about companies following Apple's lead is in the number of content stores we've seen coming together from Amazon, Microsoft, and Google, and in some design choices from various manufacturers, because once the platform capabilities are on par, the biggest advantage that Apple has/had is iTunes. 

Apple makes huge profits, and has the most powerful marketing machine in the world because of its extremely loyal fans supplementing the company's official marketing campaigns. Apple may even get extra coverage in mainstream media because its products tend to become cultural touchstones with common viewers because of their ease and simplicity. This connection to common users has led to the metonymy with Apple branded products. But, none of that has caused a shift in the market towards more Apple-like products, because companies like Google and Microsoft have pretty dedicated followers as well, and their followers don't want the simplicity and limits of Apple devices. So, those companies, and their hardware partners make devices for that section of the market. All users coexist, and with luck, all enjoy the devices they have chosen. Those that choose Apple, do so because it fits their needs and desires, but that support doesn't endanger the choice of those who want a Google or Microsoft device. It's just a personal choice. 

  • Options

posted on 12 Mar 2012, 09:42 8

1. cellgeek82 (Posts: 518; Member since: 20 Dec 2009)

Apple isn't destroying the world silly. The liberal governments of the world do a good job of that already!

posted on 12 Mar 2012, 12:02 2

23. BlacRaZredge (Posts: 36; Member since: 06 Mar 2012)

umm... you have the liberal government to thank for this progressive technolgy.... if we were all backwards thinking republican rednecks we would still be riding horses around and burning coal. sounds kinda steampunk, maybe that wouldnt have been so bad... but i digress.

posted on 12 Mar 2012, 12:04 19

24. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

Oh no, man! Never ever ever engage anyone on a message board about politics! There is no way this can end well.

posted on 12 Mar 2012, 21:31

61. remixfa (Posts: 14255; Member since: 19 Dec 2008)

lolol. funny about that, eh? :)

posted on 13 Mar 2012, 09:44 1

78. hepresearch (unregistered)

Haha... yeah, you all have seen how bad it gets when someone sets off my politics button... I am trying to resist such urges, but when others open up a conversation like that, sometimes I can't help myself.

I don't like it when I allow myself to get dragged into a political discussion here... we are here to talk mobile, not politics... and then again, some of it crosses into political territory these days, so it can be hard to avoid.

Best way to avoid problems is to be respectful and not call out other political affiliations for being "bad" or whatever. You may feel tempted, but don't do it! Just don't!

posted on 12 Mar 2012, 15:22

35. Whateverman (Posts: 3262; Member since: 17 May 2009)

Please don't start this sh*t today!

posted on 12 Mar 2012, 09:52 6

2. remixfa (Posts: 14255; Member since: 19 Dec 2008)

I agree with both michael and Cellgeek. :) lol

posted on 12 Mar 2012, 09:55 7

3. remixfa (Posts: 14255; Member since: 19 Dec 2008)

wait.. i need to make a crazy eyed post... hmm.. umm...

ZOMG, of COURSE Apple is taking over the world!?!? cant u see the iTrickery going on!?!? Michael, they are totally tricking you!! U must already be an iServant in disguise!! U know it! You are trying to lower our defences so Apple can get us in our sleep! Think of the children!!! the Children!!! And what about the new logo huh? doesnt it remind you of one of those old school hipnosis thinggies? Just start spining the logo around and everyone turns into an ishaep!!! ZOMG!! WTH!! I bet they are putting fruit chemicals in the water right now!! dont drink the water!! To be safe we must live like WaterWorld and drink our own filtered Pee!! that way they cant get us!! Paper? Ive got paper!! Next they will have the whole world making iProducts.. 500 hour weeks for everyone with no pay!! no sleep!! they are going to iGlue your iEyes open.. then when you collapse they are going to instal Siri into your brain so you respond to voice commands!!!!

that Better M? lolz

posted on 12 Mar 2012, 10:25 2

10. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)

iTotally agree. On a personal note, iDidn't read the entire article above; iRead the first two sentences and realized it was a repeat of what iPhoneandiPadArena wrote last week and quite honestly life is too short. If I wanted to waste my precious time re-reading the sAme ole krApple content, I could use the time more efficiently by playing "Snow Angels" on the tracks of the NYC subway in a VERY dark tunnel.

posted on 12 Mar 2012, 11:49 11

22. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

Good thing you only read the first two sentences, which were a recap of last week's article, and judged the whole post on that. Wouldn't want to accidentally read anything new.

posted on 12 Mar 2012, 12:35 5

28. remixfa (Posts: 14255; Member since: 19 Dec 2008)

you do realize that what i posted was comical satyr and not actual opinions right? lol :)

posted on 12 Mar 2012, 17:34 2

41. shimmyx20 (Posts: 280; Member since: 03 Mar 2009)

Not sure if trolling or retarded...

posted on 12 Mar 2012, 19:47 3

48. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

oh dont worry its definitely both..

posted on 12 Mar 2012, 10:42 3

14. andro. (Posts: 1998; Member since: 16 Sep 2011)

Michael has been writing very 'Let love apple' articles recently. Not that i would have considered him an apple hater previously just a person with an non ifanatic view on apple which is rare for phone journalists especially on PA which posted about 80 articles of the exact same info on the new ipad.

But the recent 'Lets love Apple' ' 'apple is good' is eerily like when in the Simpsons when Homer gets turned to love the Movementarians and declares his undying love for the 'Leader' !!!

posted on 12 Mar 2012, 11:41 8

20. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

more "no need to hate" than "let love", I'd say.

posted on 12 Mar 2012, 15:25 1

36. andro. (Posts: 1998; Member since: 16 Sep 2011)

Unfortunately though theres a new article here on Phonearena of apple attacking Samsung in the courts again for the Galaxy tab source code :-( Its hard to like a villain!

posted on 12 Mar 2012, 20:17 3

50. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

I'm not advocating liking Apple. I'm advocating that people lean back and let others like what they want. Yelling at people in comment threads, and coming up with crazy theories about how Apple is going to destroy everything we love are absurd reactions. There are a lot of people that enjoy Apple products, so let them enjoy it. They aren't wrong, they just have a different opinion.

I know this is a silly argument to try to make to the diehard Apple haters. But, I feel I have to try to bring a little rationality to our volatile tech community.

posted on 12 Mar 2012, 09:58 12

4. SuperAndroidEvo (Posts: 4833; Member since: 15 Apr 2011)

Apple is not taking over the world, but the mentality & mindset that they are forcing down on people is. For instance your colleague Victor H. had a funny article called "Here's how Apple squeezed over 3 million pixels in the new iPad screen". The mentality & stigma is that Apple makes everything, they are revolutionary.

That couldn't be farther from the truth. We all know Sharp made those displays but we have the media feeding bogus information to the public thus keeping that Apple makes everything or is revolutionary. So Apple indeed is manipulating the media & that is how you begin to destroy world. It starts with propaganda & then it leads to something else.

I am playing with those types of words because that is what is being implied in the title of this article. Thus fueling for gas for Apple’s fire. Apple is indeed manipulating the media because we have people in this very website who are giving wrong information about Apple's so called inventions or whatever you want to call it. Apple has done nothing but buy the display, but the media gives Apple the credit as they made it or invented it.

So false information can lead to different things maybe not the destruction of the world but to make Apple fans more extreme than they already are.

posted on 12 Mar 2012, 10:02 9

5. remixfa (Posts: 14255; Member since: 19 Dec 2008)

You definitely have a valid point on the misinformation. I called victor out on that as well. Apple didnt do squat other than order the product that was available to them. They are a software and advertising agency with some design thrown in. they definitely do not actually make a darn thing, especially technology.

posted on 12 Mar 2012, 10:19 7

9. SuperAndroidEvo (Posts: 4833; Member since: 15 Apr 2011)

I know & that is what I mean. The media has a lot to do with the misinformation. They can report whatever they want & the public will wash it down like a fine wine after a $85.00 filet Mignon.

Apple also never gives anyone credit for their so called inventions. Nuance is not even aloud to talk about Siri, I bet Sharp can't say here is what we did to the new iPad screens, & the list keeps going on.

The media on the other hand paints this picture that Apple makes everything from scratch & that could not be farther from the truth.

posted on 12 Mar 2012, 10:38

13. remixfa (Posts: 14255; Member since: 19 Dec 2008)

im sorry, u lost me after filet mignon. :)

posted on 12 Mar 2012, 21:35 3

63. andro. (Posts: 1998; Member since: 16 Sep 2011)

Apple Will never give sharp credit or even mention their name,in fact apple Will generally just say 'weve improved our screens and upped our resolution'. I once told a friend of mine who works for apple that the iphone 4 screen was made by LG and not apple,funny enough he looked shocked and didnt believe it till he googled it.

posted on 12 Mar 2012, 10:47 1

17. ZEUS.the.thunder.god (unregistered)

yeah. apple cant destroy anything but ifans. also apple can never take over the tech world as we android fans easily outnumber ifans by a great margin.
except ifans no one else thinks that smart phone means iphone.

posted on 12 Mar 2012, 10:02 2

6. tward291 (Posts: 559; Member since: 14 Feb 2012)

great article im on that windows banwagon

posted on 12 Mar 2012, 10:12 4

8. remixfa (Posts: 14255; Member since: 19 Dec 2008)

you know, I got ahold of a windows7 phone that was jailbroken. It had the developer's market in it and a ton more options than the regular WP7 devices. It was pretty darn nice. Added better battery controls, tethering, and all sorts of little tweaks and controls that have been missing.

posted on 12 Mar 2012, 10:10 2

7. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)

Good article Mike. But I have to disagree on one tiny point. The Lumia 800 and 900 with their pillow shape design don't take their cues from The iPhone. They take it from the Meego running N9. Other than that it was a good article. Of only you coils rub some of your writing skill off on Victor H.

posted on 12 Mar 2012, 10:35 1

11. ZEUS.the.thunder.god (unregistered)

i was thinking the same actually. Lumia 800, 900 and N9, all have better design than any idevice.

posted on 12 Mar 2012, 10:38 2

12. remixfa (Posts: 14255; Member since: 19 Dec 2008)

im just really drawn to that cyan color for some odd reason. it just pops to me. lol

posted on 12 Mar 2012, 10:46 3

15. PhansMuneeb (Posts: 371; Member since: 28 Jan 2012)

So itroll has started barking huh....

So I think You love Nokia N9/Lumia 800 (Don't even compare Apple's Design with n9/l80p), that's Nokia.
Which Design are U talking about that Iphone. Simply a Rectangle stapled in your hand with a Apple Logo on it. Yes Apple's IOS is smooth and WP is on par with it in smoothness and features (WP has extra). Apple primary aim is profit.
So Please Change the name of PHONEARENA to IPHONEARENA so that others will stop visiting your site and Take My Advise, Start icampagnes to promote IOS.

posted on 12 Mar 2012, 12:06 5

25. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

This is why I love my job. I can write a reasonable post about how hating Apple makes no sense, and then get attacked for being ridiculously biased towards Apple.

God bless the rational denizens of the Interwebs!

posted on 13 Mar 2012, 03:58 2

71. karanstyle (Posts: 188; Member since: 26 Jun 2011)

Totally Agreed Change your name to iPhoneArena than PA.

No one wrote when Nokia is trying to rise but still always mentioned as sinking. Apple makes me sick. In Apple's Language iSick :-P

posted on 12 Mar 2012, 10:46 3

16. rhinoceros (Posts: 33; Member since: 01 Mar 2012)

Apple is not at fore front of tech. They just recognize good tech and purchase.... Siri,cloud tech, retina, etc

posted on 12 Mar 2012, 10:54 1

18. PhansMuneeb (Posts: 371; Member since: 28 Jan 2012)

That's what the writers should say instead of stupid nonsense.

posted on 12 Mar 2012, 11:48 5

21. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

Every company recognizes good tech and purchases it. Google bought Android, Picasa, etc. You can't pretend that Apple is the only company that does that, nor that Apple only buys its tech.

posted on 12 Mar 2012, 12:57 3

30. SuperAndroidEvo (Posts: 4833; Member since: 15 Apr 2011)

You are right they ALL do, but the media says that Apple invents the tech or Apple claims it's something revolutionary that they did. That is the fundamental difference. Apple says they did something revolutionary, the media & the iFans say it was invented by Apple. STILL to this day there are people out there who think the iPhone 4 is 4G, that they invented Siri, & the touch screen. All this misinformation that clearly the media has to do with.

You get some media outlets that are not qualified to report on tech but still do thus smearing the facts to unsuspecting people who believe anything and everything.

posted on 12 Mar 2012, 20:21 2

51. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

The fact that the media spins news (or is just too lazy to make the distinction) and gives credit to Apple when it isn't deserved is a bad practice. If I ever make that mistake, I hope I get called on it.

I don't disagree with you, but you're talking about a different topic to what I was commenting on and what rhino was originally talking about.

posted on 12 Mar 2012, 21:34 1

62. remixfa (Posts: 14255; Member since: 19 Dec 2008)

ok fine.

im calling you on it. Exactly what design part of the 900 is like an iphone? the fact that its a rectangle with a centered screen? lol

posted on 12 Mar 2012, 11:34 3

19. gallitoking (Posts: 4718; Member since: 17 May 2011)

great article Michael. read the whole article unlike some haters here..

posted on 12 Mar 2012, 16:53 1

38. Mandroid (Posts: 209; Member since: 22 Feb 2012)

Shaddup, drone.

posted on 12 Mar 2012, 20:23 3

52. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

Thanks! Unfortunately, the point of the article was to reasonably show that haters can say what they'd like about how Apple does business, but hating the products just seems like a waste of energy to me. Don't think you really needed to learn that lesson.

posted on 12 Mar 2012, 12:17 1

26. Tarzan (Posts: 63; Member since: 26 Feb 2012)

@Michael I don't blame you for this but the thing is you get bored reading about the same product 100 times a day. I'm subscribed to 10 different phones/tech blogs and I get same story at least 10 times a day (no exaggerating). I bet even Apple fans have had too much of it lately.

I'm one of those who start hating a product/brand when there's a lot of hype around it and Apple is certainly one of 'em.

posted on 12 Mar 2012, 12:34 4

27. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

Sure, there are a lot of articles about the iPad last week, of course the news was all Android the week before.

I guess I just don't understand why it should be that annoying. Why would you ever have to read any more of those articles than just the headlines? You should have the option to click through on your news feed, so if you don't care about the info, why would anyone click through? This has always confused me about fanboys/haters. If news about Apple/Android is going to just piss you off/confirm your bias, why read it?

posted on 12 Mar 2012, 12:36 4

29. remixfa (Posts: 14255; Member since: 19 Dec 2008)

because then there would be nothing to bitch about!!!!!!

posted on 12 Mar 2012, 16:13 2

37. andro. (Posts: 1998; Member since: 16 Sep 2011)

My dislike of apple comes from being against their bloodthirsty legal motives and several other things like minimal upgrades each year but promising the world,charging customers for a what is the legal right of a 2 year warranty,and things like refusing to admit products faults. Working in the phone industry and dealing with the daily influx of iphone problems and faults and the general poor ifan mentality of ''what do you mean my phone is faulty or outside the warranty,its AN IPHONE i paid a lot for this,it cant be faulty'' its an experience in itself

posted on 12 Mar 2012, 17:00 3

40. gallitoking (Posts: 4718; Member since: 17 May 2011)

and why do you care. you dont buy their products.. you should go demand Adroid instead of spending too much time in Apple articles..

posted on 12 Mar 2012, 18:18

43. andro. (Posts: 1998; Member since: 16 Sep 2011)

Did you read my comment correctly,i dont buy apple products but we sell apple products so like it or lump it the ifan syndrome is a daily experience we cannot avoid unfortunately.Thankfully our android sales outnumber iphone sales at least 3 or 4 : 1 so its becoming a lesser pain than it was a few years ago when android was only in its early stages

posted on 12 Mar 2012, 18:40

44. gallitoking (Posts: 4718; Member since: 17 May 2011)

"so its becoming a lesser pain than it was a few years ago when android was only in its early stages"

and why are you becoming a bigger pain then.. if everything is going well on your world why are you on EVERY Apple article..

posted on 12 Mar 2012, 20:29 2

54. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

But that still begs the question, if you aren't the one buying the Apple device, what does it matter to you? Let other people learn on their own if they prefer Apple or Android. Your job is to explain the difference and let the consumer choose. If they choose Apple, it doesn't affect you, it's their choice. If it turns out badly, theoretically they learn and don't make it again. That's life.

posted on 12 Mar 2012, 19:45 2

46. Mandroid (Posts: 209; Member since: 22 Feb 2012)

Shaddup, drone.

posted on 12 Mar 2012, 19:46 2

47. Mandroid (Posts: 209; Member since: 22 Feb 2012)

Shaddup, drone.

posted on 12 Mar 2012, 20:26 2

53. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

Unfortunately, I have to side with galito on some of your concerns. You have my support on being against Apple's "bloodthirsty legal motives" although as I pointed out last time, we have to see if those motives continue past the current batch of lawsuits.

However, all of your other concerns ring hollow to me. If you don't like Apple products and practices regarding the sale and use of those products, don't buy them. If you follow that rule, it doesn't matter what Apple releases, because it doesn't affect you.

posted on 12 Mar 2012, 21:41 3

64. remixfa (Posts: 14255; Member since: 19 Dec 2008)

i think the problem is that apple does all these underhanded things and never gets called on them, except from all of us "crazy ihaters". If it wasnt for people constantly reminding others of Apple's constant atrocities from minor things like false shortages and gouging people for a warranty that is legally required anyways.. to their abysmal and slave like conditions at their manufacturing partner's factories, people would be happy to shove it under a rug and forget about it. Its bad enough that Apple constantly gets credit for "inventing" or "revolutionizing" when they do neither. Apple is no different than HTC. They make software in house and over lay it on hardware that others develop. Yet we never hear how HTC "invented" the crapdragon chip or anything of the sort.

I get all sorts of crap from Gallito and other notorious iNuts about my stand against Foxconn. Yet those nuts dont realize that its not just about apple, its about an industry, one that I am heavily invested in as a consumer, so even if i dont like apple, it still affects me. You go after the head of the snake.. and that head, profit wise, is Apple.

So in short, yea even if you dont buy an apple product, what they do can affect you.

posted on 12 Mar 2012, 23:05

67. gallitoking (Posts: 4718; Member since: 17 May 2011)

So how come when ifans criticed Android you guys get up on arms... if you like give.. be prepared to take it...

posted on 13 Mar 2012, 07:21

76. remixfa (Posts: 14255; Member since: 19 Dec 2008)

your trying that "hypocrisy" crap on the wrong person, chicken head. Unlike you and most of the other board members, i get up in every company's grille when they do something stupid. Who called out samsung for cheating benchmark numbers? Me, one of the biggest lovers of samsung tech on the site. Who called out MS for their working conditions when their slaves (who get paid nearly double compared to Apple's slaves) threatened mass suicide for better conditions? Me.
Who is apathetic and wants to put their head in the sand over anything? You.

posted on 13 Mar 2012, 12:29 1

79. gallitoking (Posts: 4718; Member since: 17 May 2011)

remix I dont like sand in the first place..and when I said Android guys.. i use plural.. so don't you get your kermit head in the sand :-)

posted on 13 Mar 2012, 14:11

81. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

I'd like to believe my track record shows that I call out all sides on BS. Of course, I'd also like to believe that my track record shows that I give credit where it's due as well, which somehow gets me far more dissenting voices than calling BS.

posted on 12 Mar 2012, 21:51 2

66. Tarzan (Posts: 63; Member since: 26 Feb 2012)

Ok call me an Apple hater but I certainly don't hate any other OS out there, my profile is a proof of it.

My last comment was not against Phone Arena or you, but was a genuine frustration. You subscribe to a blog/news feed to read all sort of articles not just one particular product/brand. If I want to read just about Apple/Android/WP I'd subscribe to their particular blogs, but even on a major player like PA you look at the Home Page and there's 75% Apple related news.

I reckon the biggest success of Apple is not its technology or design or products but the hype it creates when launching every year, cuz just every blog out there jumps on its band wagon.

posted on 13 Mar 2012, 14:16

82. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

If you look at PA's homepage in the wake of the iPad announcement, of course you'll see 75% Apple related news. However, if you take a look right this minute, on a relatively normal news day, the skew is more towards Android than anything else.

There are sites that claim to cover everything, but skew towards Apple (like BGR), but I think we do a fine job here at keeping it balanced (when possible). Obviously there will be a skew towards Android during things like CES and MWC (which I don't remember anyone mentioning), and there will be a skew towards Apple when it makes an announcement (which I ALWAYS have to hear about.)

We're fair around here. I just ask the same from the readers (although I know better than to expect it.)

posted on 12 Mar 2012, 13:30 1

31. ilia1986 (unregistered)

Awesome article, Michael. You truly have calmed me down.

However the main problem I see is the fact that the world today is meant to work with PCs. Not mobile devices. People use Disk-on-keys, plug in their digital cameras, download and install programs from the web (and not from an app store), connect the PC easily (read: via an HDMI\VGA cable) to an HDTV\projector\second monitor, download and use files from the web, upload files to the web, etc etc etc.

All these things require either a PC, OR an Android device (a very well equipped Android device, but still). And here's the thing. Google built Android undestanding the needs of the people - the needs I described above. Google built Android to exist in a PC world. Not in a post-PC world. We ARE NOT in a post-PC world yet. We live in the present - and not in the future. And thus - Android - unlike iOS - can do all the above-mentioned things - while iOS cannot.

You say that the difference between iOS and Android in terms of capability is only 2%? But how can that be when I already described a few dozen very common activities which only PCs and Android devices can do??

In order for iOS - and even Android - to take the leading spot in computing hardware - the world must change from a PC world as it is today - to a post-PC world as has been described several times by numerous people in the industry.

We can't afford ourselves to use primarily post PC deivces in a PC world. And if we can - at least make those devices run Android.

posted on 12 Mar 2012, 20:35 1

55. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

The world has been meant to work with PCs, but that is quickly changing with the growth of the cloud.

Besides, everything that you mentioned is available on the iPad as well, although you need adapters. Those who need the use of usb keys or HDMI/VGA connectivity, or digital cameras with their iPads can do that if they want.

You may prefer Android for its built-in versatility (as I do), but most people probably don't need those functions, so they aren't built-in to an iPad. But, just because the port isn't standard doesn't mean the functionality isn't there.

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