x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Android closes in on 60% market share in the U.S. as iOS takes a hit in Kantar's latest report

Android closes in on 60% market share in the U.S. as iOS takes a hit in Kantar's latest report

Android closes in on 60% market share in the U.S. as iOS takes a hit in Kantar's latest report
The latest data from Kantar Worldpanel Comtech is out, and it shows that in the U.S., Android had a spectacular first quarter. For the three months ending in March, Android gained 8.3 percentage points from the previous year, to control 57.6% of the smartphone market in the U.S. At the same time, it was a tough month for iOS in the states. During those same three months, Apple's U.S. market share declined 7.8pp from last year, to 35.9%. Despite losing .3pp to 5.3%, Windows Phone was third in the U.S., followed by the .7% share scored by BlackBerry. That was a drop of .2 percentage points for the quarter, year-over-year, for the Canadian manufacturer.

Despite adding the Apple iPhone to China Mobile's lineup, iOS had a rough quarter in China, losing 5.4pp from 2013's first quarter, to control a 17.9% share of the Chinese smartphone market. Android's market share in China rose a solid 8.1pp to 80%. The only country tracked by Kantar that was led by iOS was Japan, where Apple's share of the smartphone market was 57.6%, compared to the 41.5% owned by Android.

Italy was Windows Phone's best country, with a 13.9% market share at the end of Q1. That was actually good enough for second place ahead of iOS (12.9%), while trailing Android (70.7%). Great Britain was the best country for BlackBerry, which held a 2.3% share of the smartphone market there during the first quarter.


source: KantarWorldpanelComtech via TechCrunch

59 Comments
  • Options
    Close




posted on 27 Apr 2014, 20:59 2

1. chistoefur (Posts: 48; Member since: 05 Nov 2012)


Well with the Galaxy s5 and HTC One M8 being released this first quarter, that's not so surprising.

posted on 27 Apr 2014, 22:09 12

12. g2a5b0e (Posts: 2117; Member since: 08 Jun 2012)


They were both released with half a week left in the first quarter & not even in all the territories they would eventually come to. The S5 is a huge seller, of course, but 3-4 days on the market wouldn't shift these numbers as much as you make it seem.

posted on 27 Apr 2014, 22:54 7

16. sgodsell (Posts: 1040; Member since: 16 Mar 2013)


The Samsung Galaxy S5 was released world wide April 11. Meaning it wasn't even released in the first quarter. The HTC one m8 was released March 25. Not even a week left in the first quarter. So the two major Android flagships for 2014 had none to barely any sales in the first quarter.

That's the beauty of Android. There are so many OEMS making Android phones all the time. The end of last year and it seems like the rest of this year, a lot more inexpensive Android phones are being released all the time. Phones like the moto g, nexus 5, and many more have great off contract pricing. If you are going through a carrier then you can get even cheaper pricing for phones on contracts.

posted on 27 Apr 2014, 23:00 3

18. g2a5b0e (Posts: 2117; Member since: 08 Jun 2012)


I thought that was the date the S5 was released, but I went by the date Phone Arena had listed for it because I wasn't completely sure. Thanks for the correction & strengthening my point anyway. +1

posted on 28 Apr 2014, 03:01 3

32. Finalflash (Posts: 1577; Member since: 23 Jul 2013)


The real news missing here is the comparison to release quarters. The iPhone release quarter saw its market share rise by something like 1%, which was at the expense of non-Android systems. But this current news shows Android gained 8% largely on Apple's back which should be a very worrying sign for cook and crew. The second quarter will be even more brutal most likely with releases from Moto, LG, and everyone else other than Apple who will be competing with all these super phones with the iPhone 5s, which already had a bad quarter in the 1st.

posted on 28 Apr 2014, 04:19

34. Doakie (Posts: 1175; Member since: 06 May 2009)


Good points.

posted on 27 Apr 2014, 21:03 7

2. wilsong17 (Posts: 803; Member since: 10 Mar 2013)


that why i see more note series and galaxy on the nyc subway before i only see iphone

posted on 28 Apr 2014, 00:18 3

25. Droid_X_Doug (Posts: 5596; Member since: 22 Dec 2010)


Looks like Android took a bite out of everyone's sales. Some more than others.

The really interesting news is how Apple seems to be stumbling in China. China was supposed to be the big un-tapped market for Apple. Looks like it is continuing to be the big un-tapped market for Apple.

posted on 28 Apr 2014, 07:16

41. sgodsell (Posts: 1040; Member since: 16 Mar 2013)


What was Apple expecting when they released a new 5c with only 8gb of storage instead of the regular 16gb. They dropped the price by $60, from the originally over priced 5c.

posted on 28 Apr 2014, 13:06

51. Droid_X_Doug (Posts: 5596; Member since: 22 Dec 2010)


The whole 5Crap experience has been a monument to Apple's greed. They weren't satisfied with making ~$400 per phone with the iP5, so they release the 5Crap to make even more margin.

Only problem is that the consumer saw through the fairy tale and are having nothing of it.

That kind of arrogance cost RIM/BlackBerry their market. I wonder if Timmy will be the latest edition of John Sculley for Apple?

posted on 27 Apr 2014, 21:05 17

3. 0xFFFF (Posts: 2523; Member since: 16 Apr 2014)


No surprise here. The economy has declined and fewer people are able to pretend they can afford the 1% lifestyle of the iPhone.

Even for those who can afford it, people are tired of Apple's tiny phones, stagnant iOS, the fake commercials, and the fake CEO.

posted on 27 Apr 2014, 21:32 1

8. skyline88 (Posts: 312; Member since: 15 Jul 2013)


exactly and definitely.

thank God !!!

posted on 28 Apr 2014, 07:24

42. sgodsell (Posts: 1040; Member since: 16 Mar 2013)


I don't think price effects everyone. Features come into play for many. For instance the tiny non HD display is a big reason for me that I stay away from the iPhone. Not to mention iOS is the other reason as well I stay away from them.

posted on 27 Apr 2014, 22:12 11

13. g2a5b0e (Posts: 2117; Member since: 08 Jun 2012)


1% lifestyle? The 1% of America makes over $300,000 a year. You don't have to be a part of the 1% to afford an iPhone, especially considering that U.S. phones are heavily subsidized anyway.

posted on 27 Apr 2014, 22:57 4

17. quakan (Posts: 1156; Member since: 02 Mar 2011)


Some of these fandroids are bigger brain-washed shēēp than the ones they point the finger at.

posted on 27 Apr 2014, 23:01 1

19. g2a5b0e (Posts: 2117; Member since: 08 Jun 2012)


Unfortunate, but true.

posted on 27 Apr 2014, 23:44 1

22. 0xFFFF (Posts: 2523; Member since: 16 Apr 2014)


Phones are subsidized in the US because many Americans cannot afford the cash purchase price of a namebrand smartphone. The fact is that the majority of iPhone purchases are subsidized or on payment plans because the customer cannot afford to buy an iPhone outright.

And the fact is that the lifestyle portrayed in many of the Apple commercials is that of the 1% -- or those who are less than the 1% who are living on debt so they can pretend to be part of the 1%.

The Apple brand itself is synonymous with a life of luxury and ease, a 1% lifestyle. Who else can wait in line for days for a new iPhone? People with trust funds. Not people with jobs.

posted on 28 Apr 2014, 02:09 1

30. g2a5b0e (Posts: 2117; Member since: 08 Jun 2012)


Still wrong. Where are you coming up with this stuff? Since we are still talking about America here, an iPhone at full MSRP costs no more than any other top of the line flagship from any other large OEM. Being a part of 1% has nothing to do with owning an iPhone in our country. The fact that over 40% of the smartphone base owns one should tell you that. It's not nearly as serious as you're making it out to be.

posted on 28 Apr 2014, 03:30

33. willard12 (Posts: 733; Member since: 04 Jul 2012)


I'm not sure it's the 1% lifestyle considering it's the same $199 down/2 year contract as 60% of the other phones in the store thanks to carrier subsidies. It will definitely mean a larger-screened iphone is September. It's the only card Apple has left.

posted on 28 Apr 2014, 08:40 1

46. tedkord (Posts: 4492; Member since: 17 Jun 2009)


The janitor where I work and many of the cashiers at the local McDonalds have the 5s. In the US, with subsidies, it's hardly a 1% lifestyle item.

posted on 28 Apr 2014, 13:39 1

53. SellPhones82 (Posts: 488; Member since: 11 Dec 2008)


Exactly, I couldn't tell you the number of times I've been behind someone at the store that was paying with their EBT card, while they talk it up on the newest iPhone. You need food stamps, yet you can afford an iPhone? If people want one they will buy one, simple as that. Now in areas outside the US is does seem to be a device that only the wealthy own, since the outright price is even higher than the outright price in the US. $649.99 for a 5S 16GB in the US and it's AU$896 in Australia, and no, that price difference is not due to currency conversion as that would make it AU$702.46.

posted on 27 Apr 2014, 21:08 1

4. Manti123 (Posts: 108; Member since: 10 Apr 2014)


Is this the shipping or usage marketshare??

posted on 27 Apr 2014, 21:10 2

5. grahaman27 (Posts: 347; Member since: 05 Apr 2013)


Everyone saying "no surprise" is not aware of the trends for the past couple years. An 8% increase for android and about the same percentage decrease for iOS is HUGE! Usually the percentages are half that and both going in the same direction.

This is really telling about the status of the smartphone market. Its saturated.

posted on 27 Apr 2014, 21:17

6. PBXtech (Posts: 970; Member since: 21 Oct 2013)


Can a market that gets turnover every year, two max (generally), really be saturated?

posted on 27 Apr 2014, 21:40 1

9. 0xFFFF (Posts: 2523; Member since: 16 Apr 2014)


This is naive -- the smartphone market is not saturated.

Rather, the price point offered by Apple and Samsung is no longer a viable price point for generating demand for phones that do not deliver any substantial improvement in authentic customer benefits.

Most people don't want phones that are nothing more than the NSA's wet dream of biometrics, always on/always listening, step/movement tracking, heartbeat tracking, diet tracking, etc. These are features that are good for Google, NSA, carriers, insurance companies, data brokers, etc., but not things that deliver much, if any, value to customers.

The new price point that can generate demand is $300-350 in the US. Anything more than this is a ripoff. A Galaxy S5 is a $300 phone, not a $650 phone. Without Apple's obscene profits, an iPhone is maybe a $250-300 phone.

I know I am never paying twice as much as I should for a smartphone. Especially when companies like Samsung feel it's okay to lock it down so it's not even my phone anymore. FT.

posted on 28 Apr 2014, 05:42 2

38. Napalm_3nema (Posts: 848; Member since: 14 Jun 2013)


Everything you are saying here is bogus, as are your "facts." I have the only fact you need to know: Apple's YoY sales increased, again, and the last quarterly report reinforces that. The smartphone market is still expanding at a rate faster than iPhone sales increased, resulting in a loss of market share, which is an irrelevant metric, anyway.

Has all of this market share resulted in a better bottom line for any Android OEM? Are developers targeting Android first? Has the accessory market prioritized Android? The answer to all is a resounding "No."

Motorola has been sold twice in 3 years because they are a money loser, LG is treading water, Sony is treading water, HTC is drowning, and Samsung is in decline judging by their last quarter results. Huawei, ZTE, Oppo, Meizu and the other Android OEMs are the only ones seeing explosive growth, and that isn't even a market (the low end) Apple even seems willing to play in ever.

As for new "price points," how much real revenue was generated by the mini versions of Android flagships, the Nexus line, and other devices that match your "price point"? I don't know the exact numbers, but an educated guess would be "not much," given that Google doesn't ever talk about Nexus sales and the mini devices are constantly in the "Free" bin at carriers.

posted on 27 Apr 2014, 21:20 8

7. AfterShock (Posts: 2542; Member since: 02 Nov 2012)


Smoked by Android!

posted on 27 Apr 2014, 22:00 9

10. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Lol......too perfect.

Android's market share grew 8%....it grew more in 1 year than WP total market share......and WP lost a lil.

You could add Android's growth % year by year...and it would still be larger than WP total market share....and if you combined each year OS vs OS...Android would still surpass WP's total market share.

If I am confusing anyone....I'm saying Android's % growth is higher than WP's total market share.

That to me is the definition of fastest growing mobile OS.

posted on 27 Apr 2014, 22:14 4

14. 0xFFFF (Posts: 2523; Member since: 16 Apr 2014)


WP adds no unique value to the market. Flat UI is nothing revolutionary, especially when the rest of the WP UX doesn't really work that well.

Even with Microsoft's infinite checkbook, I am not sure who would want a phone made by Microsoft -- a company that is built on copying/stealing from others, patent trolling, and screwing the customer.

posted on 27 Apr 2014, 22:07

11. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Couldnt edit in time...

The other big thing is how much the iPhone lost.....and the fact that Android had to take market share directly away from BB, iOS and WP....those 3 combined % loss is equal to the exact same amount Android gained.

posted on 27 Apr 2014, 22:15 1

15. chemhaz (Posts: 159; Member since: 04 May 2012)


They only time I can recount when I might had felt like to be an iOS user was when I got ripped off on a eBay purchase paid by EFT that never arrived.

The moment Android starts to behave like iOS and slide, I'll look for an alternaive.. no brand loyalty here, onlyloyalty is to myself and my needs.

posted on 27 Apr 2014, 23:33

21. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


No doubt...me too.

I started with Win Mo for smartphones...but I am no longer a fan of MS mobile OS's. MS lost lots n lots of people to the iPhone and Android.

BB too. Palm too...(R.I.P Palm....)

I too will move on if I feel it isnt worth it anymore. So far...I'm very happy in Android land.

posted on 27 Apr 2014, 23:47 2

23. PBXtech (Posts: 970; Member since: 21 Oct 2013)


Sounds like my experience. Treo 800 to the G1 because I liked the keyboard more on the G1. Hooked on Android since because it meets my needs more than the other available systems. Until that changes, I'll stay with Android.

Ubuntu is looking promising though.

posted on 28 Apr 2014, 00:27 2

26. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Yea....Ubuntu looks nice. Like what I saw from Sail fish.

Hell...WP and the new update makes it look better. I like what I see from BB 10 too.

I like Android to death....but I do pay attention to the other OS's.

posted on 27 Apr 2014, 23:06 1

20. joey_sfb (Posts: 2734; Member since: 29 Mar 2012)


I just use what is best for me and that is Android. Google should work to convince key software such as adobe and autodesk bringing their flag ship software to Android.

Modify the license server to support per device in use. That will generate replacement revenue for them to invest on Android.

posted on 28 Apr 2014, 00:14 2

24. kryme (Posts: 136; Member since: 24 Oct 2013)


i wonder if google saw wat would happened wen they decide to make android free.... i really admire google

posted on 28 Apr 2014, 00:54 3

27. twens (Posts: 546; Member since: 25 Feb 2012)


The more android takes the lead the more samsung phones I see being sold. No wonder Apple is desperate trying to pull th down. Lol

posted on 28 Apr 2014, 01:21 2

28. StraightEdgeNexus (Posts: 3071; Member since: 14 Feb 2014)


Windows phone................5.6%

posted on 28 Apr 2014, 04:29 1

35. nasznjoka (Posts: 327; Member since: 05 Oct 2012)


is it good or bad? Poor windows

posted on 28 Apr 2014, 01:44 4

29. Scott93274 (Posts: 665; Member since: 06 Aug 2013)


I'm sorry, but the last thing Apple did that was exciting and new was Siri. Even now, Siri seems a bit old fashioned and outdated compared to the touchless controls of the Moto X with Google Now.

posted on 28 Apr 2014, 02:46

31. livyatan (Posts: 679; Member since: 19 Jun 2013)


Japan is a freaking abomination.
Unbelievable

posted on 28 Apr 2014, 05:03 2

36. Sniggly (Posts: 6769; Member since: 05 Dec 2009)


Interesting report, considering a similar one placed Apple at gaining a little bit while Android had just over 50 percent of the share. This could come in handy if I decide to utterly rip Rocco Pendola apart in the face of his continuous verbal attacks on Android.

posted on 28 Apr 2014, 05:30 2

37. timezone (Posts: 79; Member since: 16 Jun 2013)


To those that say Microsoft steals ideas, you are wrong. The patent payments from all Google phone manufactures is one example of Google stealing from Microsoft. Then we have Apple that never had an original idea in their life. The windows phone is great and most people that have moved to it agree.

posted on 28 Apr 2014, 06:26 2

39. Liveitup (Posts: 1062; Member since: 07 Jan 2014)


Android stole a lot of its features from WP father Windows mobile and now its stealing features and its looks from WP modern aka Metro Flat UI. Its a good thing Microsoft made WP license free its the only way to fight back against the massive amounts of Androids being released by multiple OEM's.

posted on 28 Apr 2014, 06:41 4

40. Sniggly (Posts: 6769; Member since: 05 Dec 2009)


You're really going to play the "who stole what from who" game between Windows Mobile, Windows Phone and Android?

You know what Android did? Android gave a better Windows Mobile experience than Windows Mobile could pull off. I've played with old Windows Mobile devices. They were pathetic compared to even the rudimentary versions of Android.

Furthermore, this "flat" look you're touting isn't really in Android so much. There's some barely similar elements but otherwise the two platforms look completely different. All Windows Phone is UI wise is a bunch of widgets. That's it. That's its entire homescreen. It's the opposite extreme to the iPhone, which is all icons.

It's fine to be a fan of Windows Phone. I'm sure it works very nicely when the screen is clear of your ejaculate. However, whining about Android "stealing" features and just plain bitching about Android's success compared to Windows Phone just makes you look like a gigantic douchecanoe.

posted on 28 Apr 2014, 07:35 4

43. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


"You know what Android did? Android gave a better Windows Mobile experience than Windows Mobile could pull off."

Basically this in a nutshell. Which is wild because MS had alot more experience.

About stealing features from older platforms....I will say this again. If each platform had to use exclusive features, specs, etc...it would be a very boring world....with very few companies to want to even buy from.

I would like to know what features Android stole from Win Mo and WP....and lets see which ones are or should be universally used by most, any phone and which ones could really be exclusive.

posted on 28 Apr 2014, 07:57 2

44. Liveitup (Posts: 1062; Member since: 07 Jan 2014)


It doesn't matter if Android gave a better mobile experience than WM did, the point is you guys keep bashing WP whilst praising Android while at the same time neglecting the fact that Android actually uses many of the features of those you just bashed, that makes many of you guys hypocrites. Have you seen Android or even Google lately?, from Google+ to Google TV, and everything in between has gone Flat don't kid yourself. Widgets and Tiles looks and in many ways operate different besides Widgets were found in Windows before they ever appeared in Android so what's your point?.

I remember when many Android fanboys bashed Flat UI few years ago when MS first introduced it, they also bashed Tiles now the irony in all of this it their favorite company is looking more and more like the same thing they in the past bashed and still in cases continue to bash, so who really the douchebag canoe?. Get real.
WP fans calls out Android and iOS on the copying because of the bashing you guys level at WP.
What you guys need to do is stop bashing and just enjoy technology for what it is and the choices we have.

posted on 28 Apr 2014, 08:24 4

45. StraightEdgeNexus (Posts: 3071; Member since: 14 Feb 2014)


Dude, seriously in the most kind words, SHUT UP!!! You have been whining forever the same sh*t. What was stolen? flat design? Huh joke and who would like to copy that hideous wp ui. Everybody ignore this guy, he repeats the same thing. One of his funniest comments- htc copied wp ui, their sense UI looks more like wp than android. Haha. More like wp? Why? Because of one blinkfeed widget.

posted on 28 Apr 2014, 09:07 3

47. Sniggly (Posts: 6769; Member since: 05 Dec 2009)


"you guys"?

Okay, Live, here's the deal. My main problem with Windows Phone is the parent company, which chose to market its products by bashing the everliving hell out of Google for issues that Microsoft itself is or has been guilty of. Microsoft has often been deceptive and antagonistic in its marketing, and has only very recently let up.

Other than that, I just view it as a limited UI with no real aesthetic appeal. I think the tiles are hideous. Like I said, I'm sure it functions well overall, it's just not my thing.

posted on 28 Apr 2014, 11:20 3

48. PBXtech (Posts: 970; Member since: 21 Oct 2013)


MS didn't create Metro. Deal with that. The entire planet is slowly adapting Metro, so if Google and Apple start using it, it doesn't mean they are copying MS, it just means they are migrating to the latest trend in design.

If you see an official release of Android with nothing but tiles, I'll give you full credit for saying they are copying WP. Until then, STFU.

posted on 28 Apr 2014, 11:59 1

49. StraightEdgeNexus (Posts: 3071; Member since: 14 Feb 2014)


No seriously he always brings wp in the argument on almost any article. Any app review article he says everybody copying metro UI. Lol@ these nokia fanboys turned M$ fanboys.

posted on 28 Apr 2014, 12:47 2

50. PBXtech (Posts: 970; Member since: 21 Oct 2013)


These new diehard WP fans are worse than the iFans from a few years back. At least the iFans had large sales to brag about, until WP takes off and becomes a dominant force, they need to stop the ragging on Android.

WP is a smooth OS, I don't have a problem acknowledging that. It still lacks a lot of apps and features, and until the market share becomes strong enough to convince me MS isn't going to do major changes to it, the WP fans need to become a lot less vocal in their rants.

posted on 28 Apr 2014, 22:32 1

55. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


I will give you props for knowing widgets were available in Win Mo before Android...but thats about all I will give props for. They were also available on other platforms before Android....yet we dont hear fans of the other platforms complaining about it. Symbian anyone?

Seems like widgets isnt an exclusive thing....it goes as far back as 2003 on desktops...

So far you have Flat design and widgets.....I was expecting a waaay bigger list. And widgets was used by others different areas.....mobile and desktop...how is that stealing from Win Mo or WP?

posted on 28 Apr 2014, 22:34

56. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


And at the same time....have you seen Internet Explore lately? Looks alot like another web browser we know of...

posted on 28 Apr 2014, 13:30 1

52. shamatuu (Posts: 118; Member since: 02 Nov 2011)


All is see is Android kicking Apple's core ass. Look at graphs and that speaks for itself. Don't hate the player hate the game. Remember this well people. That is the truth and nothing but the truth deal with it.

posted on 28 Apr 2014, 20:48

54. Liveitup (Posts: 1062; Member since: 07 Jan 2014)


Microsoft created Metro thats why its called Metro. Elements of Metro as like anything else in life was around before. Microsoft used different elements from Train signs, Clean fonts, content before chrome etc to make a standard design language. Know your history. When the naysayers know that their OS is copying they start looking for pathethic excuses.

posted on 28 Apr 2014, 23:21 2

57. PBXtech (Posts: 970; Member since: 21 Oct 2013)


Couldn't be more inaccurate than that, MS did NOT create Metro design concept. Post a link or STFU otherwise.

I'd say you should shut up while you're ahead, but you've never been ahead with that lunacy you keep spewing.

posted on 28 Apr 2014, 23:44 1

58. StraightEdgeNexus (Posts: 3071; Member since: 14 Feb 2014)


Metro is a living example of Flat UI can be ugly.

posted on 29 Apr 2014, 08:42 1

59. tokuzumi (Posts: 258; Member since: 27 Aug 2009)


Poor blackberry. Soon, the White House will be the only purchaser of blackberry devices.

Want to comment? Please login or register.

Latest stories