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American and European Apple iPhone owners show less loyalty to the phone than in prior years

Posted: , by Alan F.

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American and European Apple iPhone owners show less loyalty to the phone than in prior years
There is a small, but somewhat perceptible change in the air. Can you feel it? Yes, the Apple iPhone 5 is still selling like the proverbial hotcakes, but there is a new feeling that surrounds the iconic smartphone and Apple itself. Last night, we told you that Scott Forestall and John Broweet were both asked to leave the company's Board and the company itself. Apple Maps launched the same way the OS launched on the BlackBerry Storm 9530, half baked and full of bugs. Some Apple iPhone 5 units came out of the box scratched and dented. The Apple iPad mini did not overwhelm everyone (although we should note that pre-orders of the Wi-Fi only version are a complete sellout). The stock has fallen 14% in the last 5 weeks or so. In other words, there are cracks that are beginning to form on the Apple facade.

Apple iPhone owners are less loyal to the device than they were last year

Apple iPhone owners are less loyal to the device than they were last year

One major sign of Apple's fall from grace is the way that current Apple iPhone owners seem less loyal than in previous years. According to Strategy Analystics, loyalty has dropped a bit in the United States and more dramatically in Europe. The most recent Wireless Device Lab Report from the metrics firm showed that 88% of  U.S. Apple iPhone owners plan on buying their next phone from Apple. That represents a drop from the 93% of statesiders who answered last year that they would stick with the iPhone for their next smartphone. In Europe, the numbers show a lot more cracks beneath the surface. There, 75% of current Apple iPhone owners said that they would remain loyal to the device when purchasing their next phone, down sharply from the 88% who were loyal in Europe in 2011.

It turns out that iOS owners are among the most loyal users of any mobile platform. 21% of iOS users said that they would not switch to another platform at any price. The numbers show that iOS users are 52% more loyal to Apple than Android owners are to the manufacturer of their phone. Despite these figures, Apple's loyalty numbers are dropping and some put the reason for this on Apple's unwillingness to refresh what many are calling an aging OS with little innovation. Many of the changes that Apple made to to the hardware for the 6th generation of the iPhone were an attempt to play catch up with Android. These changes include the larger 4 inch screen, which comes at a time when the most popular Android model has a 4.8 inch display and LTE connectivity which also has been an Android feature for more than a year.

source: Electronista

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posted on 30 Oct 2012, 20:12 35

1. KickRocks (Posts: 166; Member since: 22 Mar 2011)

People are becoming "hip" to the idea that apple isn't cool anymore, they SUCK

posted on 30 Oct 2012, 20:16 14

3. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

Who suck?

posted on 31 Oct 2012, 03:58 1

61. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)

its a sign of things to come for Apple...it'll get sliced in half!
How can customers show loyalty when year after year they're being handed an overpriced phone with dated (not outdated) features and same old UI with no improvements in software and their latest phone is a hardware debacle as well?

posted on 30 Oct 2012, 20:40 33

16. webOSlove (unregistered)

Apple was never really cool. The UI is outdated. And its TOO simple. Yes Android is a bit complex, but id MUCH rather prefer some learning curves rather than none. This is how iOS works: Tap an Icon to open an application. Touch the "back" button to to back. Double tap "home" button to switch applications. Press home button to return to you widgetless, tedious homescreen. Its that simple. Its too simple its like it was made for a child.

posted on 31 Oct 2012, 08:23 1

64. whysoserious (Posts: 318; Member since: 20 Jul 2012)

Wow! That, sir, is the shortest but the most complete iOS walkthrough I have ever seen in my life! You should apply as an iPhone reviewer here in PA.

posted on 31 Oct 2012, 19:47

71. webOSlove (unregistered)

I would, but I'm 14 :P

posted on 30 Oct 2012, 21:03 4

24. quakan (Posts: 1373; Member since: 02 Mar 2011)

They don't suck it's the fact that iOS is becoming very stale but yet Apple is polishing it like it's a finished product and that the hardware (outer design) hasn't changed its look much. I have an iPhone 4 and I kept my fingers crossed that the leaked images for the iPhone 5 were not true not because it didn't look good, but mainly because it favored the 4 too much. Now we're going to have that same design again when they release the 5S in 2013, so it won't be until 2014 that we'll see a new design, hopefully. Apple needs some sort of refresh.

posted on 30 Oct 2012, 21:20 14

31. muck1 (Posts: 9; Member since: 02 Mar 2012)

people are going away from apple because they have nothing new and nothing to wow people anymore everytime android do a update is something you wanted or never seen before plan out and simple

posted on 30 Oct 2012, 21:42 1

34. quakan (Posts: 1373; Member since: 02 Mar 2011)

I don't really agree with that statement. I do believe that Apple has new stuff but I believe that their desire for the industry image of perfection and not wanting to mess with their success is actually holding them back from being the company that has the latest and coolest product innovations. I really think they should look into producing more than one phone per year and take more product risk. With all due to respect, Steve Jobs is gone and will never come back, so I feel Tim Cook needs to show everyone that this is his company and he needs to not just play things safely and grab his company by horns and start shaking things up. He can't let Apple go the way of RIM.

posted on 31 Oct 2012, 00:11 4

48. Truth (Posts: 58; Member since: 15 Jul 2009)

Apple's recent issues seem to be with their lack of perfection and too many product offerings. With a iphone 4, 4s, 5, iPad 3 gen, ipad 4th gen, ipad mini. Then throw in different cellular radios, wifi only etc, and you have a company that is spending less time on perfection and more time on pumping out different products, much like, dare I say, Android OEM's and everybody else.

Apple was successful under Steve Jobs because they were different. They were arrogant, brash, hard headed, and did things the way they wanted too. No other company did that. They produced products and priced them high with high margins escalating their brand to exclusive or luxury status. They never admitted and denied there were ever any problems with their products. Their aura of perfection made customers loyal and potential customers curious. Apple is becoming like everyone else.

posted on 31 Oct 2012, 03:08 1

56. androiddownsouth (Posts: 598; Member since: 02 May 2012)

You nailed the point home, literally, with your last sentence quakan. I love Android OS, but I wish Apple would remain relevant along with WP8 and BB, if they can somehow make a comeback. More choices mean more innovation and competition for our money, so we as consumers win that way. That said, it's likely too little too late for RIM, and Apple is walking that path whether or not they realize it. They are coming very close to the crossroads that will define the future of the company. I hope they stop playing the bs patent litigation card and put that money into making something really cool and upping their game.

posted on 30 Oct 2012, 21:48 4

37. jroc74 (Posts: 6005; Member since: 30 Dec 2010)

I think the main reason is there are just other good options out there.

posted on 30 Oct 2012, 23:04 2

45. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

The UI is stale. The iMaps debacle is another reason iPhone owners aren't showing as much loyalty to the device. Coolness only goes so far. When competitors are showing compelling reasons to go with them, at some point, cool loses.

Separate from Scott's obnoxiousness, his rigidity toward change was another reason it was time for him to go.

posted on 31 Oct 2012, 01:01 3

52. TheMan (Posts: 490; Member since: 21 Sep 2012)

The iPhone is a station wagon and Android, et al, is an SUV. Not exactly the perfect metaphor, but my point is the iphone has changed little and, while a good product, people are bored and looking for something edgier (if that's a word).

They are also noticing the things that other phones can do. It used to be said that iphones are for beginners, while Android is the next level. Now that people are accustomed to using smartphones the idea of customization isn't as daunting as it once might have been.

Unless you're my grandmother.

posted on 31 Oct 2012, 01:10 1

53. TheMan (Posts: 490; Member since: 21 Sep 2012)

Also, Apple has been great at pushing iphone's "gee, whiz" features. The carriers have done a terrible job at doing this (I'm talking to you Verizon and your Droid ads --- fight futuristic robots with your phone? Give me a break!). The average schmoe didn't know about items like Swype and Voice commands being around for years (even many of the people I have coming in to upgrade their 2010 era Android)

Samsung's spots have put a crack in the wall. Let's hope other makers follow its lead.

posted on 31 Oct 2012, 03:19

58. wrx07 (Posts: 4; Member since: 11 Aug 2011)

they SUCK

posted on 30 Oct 2012, 20:14 27

2. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

Finally it's taken them that many years to realize that....! Welcome to reality!

posted on 30 Oct 2012, 20:21 27

4. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

Good news for humanity, good to hear that people started to wake up! :)

posted on 30 Oct 2012, 20:22 25

5. blingblingthing (Posts: 529; Member since: 23 Oct 2012)

Higher price, restrictive OS. People are realizing Smartphones are the new computing device. Why pay more to be able to do less?

posted on 30 Oct 2012, 20:29 11

9. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

Also maybe people started to see Apple's politics and morality and how Apple achieve their objectives and goals. For me it is pathetic...

posted on 30 Oct 2012, 21:10 12

27. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)

End of another empire

posted on 30 Oct 2012, 20:24 5

6. pongkie (Posts: 538; Member since: 20 Aug 2011)

I hope that the recent shake up would make apple innovating again.

posted on 30 Oct 2012, 20:30 8

12. Captain_Doug (Posts: 997; Member since: 10 Feb 2012)

Yeah, I remember the last one time they were innovative... 2007.

posted on 30 Oct 2012, 20:57 7

21. wendygarett (unregistered)

It's time for me to try my best to let go the iDevice...


posted on 30 Oct 2012, 20:25 12

7. geniusjatt (Posts: 20; Member since: 30 Oct 2012)

A P P L E soon gonna kikked out from the game :-P

posted on 30 Oct 2012, 20:26 5

8. som (Posts: 768; Member since: 10 Nov 2009)

what company made Super LCD 3, full HD and 440ppi for HTC Butterfly that beat iPhone 5 very badly.

Seem like Samsung bought Super LCD display unit from Sony many years ago.

posted on 30 Oct 2012, 20:30 4

13. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

Would be nice to see some new high end Samsung devices with LCD based displays not only OLED based displays. :)

posted on 30 Oct 2012, 20:29 5

10. blingblingthing (Posts: 529; Member since: 23 Oct 2012)

Finally everyone is seeing Ios is playing catch up.

A reworked notification system, multitasking, turn by turn directions, decline call with message, siri are the elements of a new OS update. things Android has been doing for years

posted on 30 Oct 2012, 20:29 7

11. blingblingthing (Posts: 529; Member since: 23 Oct 2012)

WOW, just watching NBA halftime with the TNT halftime cast getting Galaxy Note 2s. Good Work samsung.

posted on 30 Oct 2012, 21:08

26. quakan (Posts: 1373; Member since: 02 Mar 2011)

Lol yeah I saw that too. I think they have a deal with the NBA now.

posted on 30 Oct 2012, 21:44

35. blingblingthing (Posts: 529; Member since: 23 Oct 2012)

Or Samsung + NBA or Samsung + Lebron. Either way It is great now. People seeing what the competition have @ lower prices vs the Iphone.

I also do my part by asking just about anyone with an Iphone when are they upgrading.

posted on 30 Oct 2012, 20:33 8

14. ChiX017 (Posts: 308; Member since: 09 Nov 2011)

True..i was tempted to get a iPhone 5 but when i used someone else's own it felt...boringgg. So i dropped it & went waiting on my next Nokia Lumia.

posted on 31 Oct 2012, 02:51

54. StreetNerd (Posts: 819; Member since: 08 Dec 2010)

True Story

posted on 30 Oct 2012, 20:35 3

15. neutralguy (Posts: 1152; Member since: 30 Apr 2012)

let's see if apple would still stick to their motto "if it ain't broke, don't fix it" after losing a ton of loyalists.

posted on 30 Oct 2012, 20:44 5

17. wassup (Posts: 565; Member since: 23 Jun 2011)

the sheep are waking up, I see

posted on 30 Oct 2012, 21:35

32. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


posted on 30 Oct 2012, 20:48 1

18. parkwaydr (Posts: 572; Member since: 07 Sep 2011)

I would love for bb 10 to be the final dagger in apples side, oh the irony.

posted on 30 Oct 2012, 20:51

19. molina0512 (Posts: 4; Member since: 29 Oct 2012)

A few years ago apple patented a rotatory display. Now is the time to change the way iOS works. People are getting tired of having to deal catch up instead of staying ahead of the pack. Now that Steve jobs is gone their engine is running out of steam.

posted on 30 Oct 2012, 20:54

20. gallitoking (Posts: 4718; Member since: 17 May 2011)

what I find odd is that Apple is dropping but Android is not increasing, not necessarily a victory for Android or a defeat for Apple..

posted on 30 Oct 2012, 21:01 1

23. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

See this as a fact that Apple will have to wake up to market realisites. They just cannot keep on singing the same old self soothing lullaby that they don't care about specs or market share ... they have to :)

posted on 31 Oct 2012, 00:09

47. gallitoking (Posts: 4718; Member since: 17 May 2011)

why are you so afraid of Apple being different? Android users scream about having choices but someone different comes along and you wanted to be like Android.. why? aren't you happy with your OS? too many questions with only one answer

posted on 31 Oct 2012, 12:58

69. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

Did you really read what i wrote? Looks like you didn't and if you read then you didn't understand even a single word of it unfortunately. Matter of the fact still remains the same .. Apple will have to care about "market share" and also about "specs war" and stop singing the lullaby that they don't care for either ... :)

posted on 31 Oct 2012, 15:13

70. gallitoking (Posts: 4718; Member since: 17 May 2011)

maybe market share but not specs. haven't you learn that specs doesn't make a device.. please be honest to yourself..you may care but average consumer don't care until then there are fine

posted on 01 Nov 2012, 03:05

72. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

Let me put it this way. For $900 iphone 5 (16G) is available and for around $720 Gnote II is available in my country. Convince me why should i buy iPhone and not Gnote II. Plastic or aluminium body really doesn't matter as both would go in a case in any case? BTW i can afford the US $900 bill so the question of rich or poor is out of equation.

I am sure anyone looking at SPECS would opt of Gnote II anyday. So agree or disagree, Apple will have to look at specs war realistically someday/soon rather than pumping money on creating media frenzy with something inferior.

LG Nexus 4 is way better than iphone5 and comes at price what is apple's profit per device :)

posted on 30 Oct 2012, 21:47 2

36. tedkord (Posts: 11704; Member since: 17 Jun 2009)

Spinning like a top.

What you're missing is that Apple relies on brand loyalty. It's been their formula for decades - release a great new product, build a cult like following, then keep spoon feeding them the same thing with small incremental updates. (And suing anyone who dares to put out competing products, even if they stole it themselves)

Your biggest current Android supporters by definition don't have loyalty to any OS or manufacturer. I will go with whatever is best for me at the time. Right now, that's Android. I had thought it would be WebOS this year, but HP bungled that. Windows Phone is a bit intriguing, but it's got too much of iOS's restrictions for my taste. I'm looking forward to seeing what Meego will offer.

posted on 31 Oct 2012, 00:12

49. gallitoking (Posts: 4718; Member since: 17 May 2011)

well why is this a bad thing.. if anything Apple will evolve right? besides is hard to take you as a Android follower when you chose the avatar with an Android.. I don't have an Apple anywere..

posted on 31 Oct 2012, 10:49

68. VZWuser76 (Posts: 4210; Member since: 04 Mar 2010)

First, the guy you replied to first didn't say anything about ios needing to be like android. He said that apple needs to concern itself with marketshare, which is what any company should do.

Apple may evolve, they may not, and when they evolve is key as well. Look at RIM, they are starting to evolve but it may be to late. They were, like apple is right now, overconfident. While it may be safe not to make any changes to software or design, it can also be viewed by the everyday person as boring. People can be very fickle, and attention spans have shortened a lot. One device could come out that REALLY changes everything & apple could find themselves in RIM's shoes. The same could happen to any company if they rely on brand loyalty like apple does.

Maybe the reason he has an android avatar is because he currently owns an android. Having an avatar of something doesn't mean you're locked into it forever. And some people just choose a mobile related avatar for sites that deal with mobile. So far all I have had is android smartphones. But I picked up a Windows 8 laptop recently and if I end up impressed, may give WP8 a try next time. There I believe is a big difference between google and apple. Google knows they're going to have to work to keep you as a customer, because google users for the most part look at all android oems when they consider their next phone, so looking at another OS isn't improbable. Apple has it in their head that their users will buy whatever they put out, & up until recently that wasn't far from the truth. You can see it in their unveilings. Because of their quick and early success, they aren't hungry like M$ is and Google was. They seem to rely on brand loyalty for sales rather than really shaking things up. They're probably going to have to lose a significant number of users before they wake up and realize they need to be less safe in terms of design and software. You my say that they already are doing that, but answer this, are they taking users from other OSs? If not then they're playing it to safe.

posted on 01 Nov 2012, 05:00

73. tedkord (Posts: 11704; Member since: 17 Jun 2009)

My Avatar was just put there to piss of irrational Apple fanboys like Taco, to remind them that Android is dominating the Mobile world.

Besides, what does an Avatar have to do with the argument? We're not discussing Apple. Were discussing Apple fans, hardline ones. Their behaviour, pertaining to moving the goalposts, had absolutely nothing to do with Apple evolving or not.

posted on 31 Oct 2012, 07:35

62. Aeires (unregistered)

Android is in a plateau, everyone knew it was going to happen at some time. No company can continue to grow without hitting a plateau, statistics prove it time and time again. What is important is how much of the global market share they had when the plateau started to occur. Over 60% of smartphones are Android, that is an impressive statistic to think about when you factor in how many mobile OS' there are. And Google isn't afraid to change things, never resting on laurels but always looking to push enveloped to makes things better.

Apple on the other hand has a lot of problems to overcome. Public perception is what drove Apple to be as rich as they are, and that's changing. Little by little they've drove themselves into a corner, knowing they have to change but into what, that's the question. Apple has always stayed in their comfort zones when it comes to iOS, but that's not cutting it anymore. So they either continue to stay there, getting more stale, or they do something radical, at the risk of losing a massive amount of customers. What happens in the next 9-12 months will define Apple, it's going to be interesting to watch.

posted on 30 Oct 2012, 21:00 2

22. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

Apple would just be playing catching up now for next 4-5 years. Android is too far ahead in terms of speed with which things are happening or happen. Some pundits say iOS is lagging behind Android by 18-24 months. Lot of heads will roll, lot of patent wars will happen as Apple userbase shrinks.

posted on 30 Oct 2012, 21:05 5

25. fanboy1974 (Posts: 1345; Member since: 12 Nov 2011)

I just got finished reading the iPad 4 and iPad mini reviews and it blows my mind that review sites still give Apple a pass on an outdated OS. These people are doing more harm than good. Sometimes you got to be critical so that companies make better products to retain and grab new customers. This is exactly what happened with Google. When I seen the first G1 Android phone I laughed at it and wrote it off. And now a few years later Google is still adding features and fine tuning the OS making Jelly Bean completely different from the software I first saw on the G1. That was because of criticism and tough love; not because of fanboi love or sheeep.
Kissing Apple's butt for releasing old hardware in a smaller package or doing nothing to the OS will keep me in the Android ecosystem for a long time.

posted on 30 Oct 2012, 21:38 1

33. Slammer (Posts: 1515; Member since: 03 Jun 2010)

Your comment rings true. The media's love for Apple keeps them in the spotlight. Even if it were a feature phone, the media would present the device as being the product to use.

It's only been less than a year now that I'm hearing radio stations pushing both Apple AND Android apps to stream their stations. For the longest time, they were only pushing Apple even though there were Android apps to do so. This perceived listeners that the only way to stream radio stations, is if you had an Apple product.

Power in media.

John B.

posted on 30 Oct 2012, 21:49 1

38. blingblingthing (Posts: 529; Member since: 23 Oct 2012)

Don't worry, seeing AAPL's stock is dropping and the sales are below analyst's expectations, pressure will come. Lower the prices or add features before Android (Quiet hard seeing android is the fruit of years the their OEM partners + Google).

At the end of the day I really want to thank google, adding features and refusing to take alot of cash.

Google's MSRP = BOM (Bill of Materials)

posted on 30 Oct 2012, 21:13 3

28. BattleBrat (Posts: 1458; Member since: 26 Oct 2011)

Do you know when we talked about the beginning of the end for apple, here we go!

posted on 30 Oct 2012, 21:16 2

29. tiara6918 (Posts: 2036; Member since: 26 Apr 2012)

This what apple gets from releasing the same thing again and again. iNnovation from them is starting to fade away

posted on 30 Oct 2012, 21:18 2

30. tedkord (Posts: 11704; Member since: 17 Jun 2009)

I can believe it. Friend I work with has had iPhones since the first. After seeing and playing around with my SGS3, and being underwhelmed by both the 4s and the 5, he has stated he's 95% sure he's getting the Note 2.

posted on 30 Oct 2012, 22:31 1

39. Sakeem (Posts: 467; Member since: 05 Sep 2012)

I also have a coworker who said she was bored with the iphone and moving to the Note 2. I do feel if they do not do something significant with their OS for the 5s or the 6, then you will start to see the numbers decline even more. Apple is not going anywhere though. They will still sell tons thanks to the rabid fanboys and people who review tech products, that think that everything Apple does is "magical."

posted on 30 Oct 2012, 22:44

41. tedkord (Posts: 11704; Member since: 17 Jun 2009)

We were just talking about it today. He asked me how big the Note 2 is. I looked up the measurements, and cut a piece of cardboard to the same size. I really thought that would turn him off. I've actually been kind of pushing him toward Apple, because he's got so much invested in it. But he still wants the Note 2.

Anyway, he was telling me about another guy we work with who has the iPhone 4. When he told him he was going to go Android, this fellow said he was going to go with the iPhone 5 because of all the accessories he has at home that it plugs into. He was totally taken off guard to find out that the 5 had a different connector and won't fit any of his docks, etc...He's the same fellow who argued with me when he first got the iPhone 4 that it was a 4g phone because it said 4 right in the name. Insisted the only reason he didn't get 4g speeds was Verizon didn't have any 4g in our area. Even after I pulled out my Thunderbolt and showed him the 4g signal indicator and dl speed tests, he still insisted his iPhone was 4g.

posted on 30 Oct 2012, 22:57

42. Sakeem (Posts: 467; Member since: 05 Sep 2012)

When i had an upgrade in my pocket, i was considering going to apple. This was when the 4 was out and the rumors were talking about iphone 5 at the time. What happened??? 4s happened. It was the same phone except for one "magical" addition. Siri!!! Siri is what sold that phone. Other than that, it was the same exact phone as the 4. That turned me off and i stayed with Android. Another coworker felt Apple was insulting his intellegence with the incremental upgrades and touting them as premium and innovative. His words not mine. If Apple keeps this up, maybe more people will begin to feel that way. Except for the raging rabid fanboys of course.

posted on 30 Oct 2012, 22:36 2

40. Gaytor (Posts: 51; Member since: 09 Sep 2012)

Apple is cumbersome for me because I am in Asia and registering is a problem. But then I wd buy the Note anywhere and always .

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