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Adobe says Apple is part of the reason it has killed mobile Flash

Posted: , by Alan F.

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Adobe says Apple is part of the reason it has killed mobile Flash
Adobe Product Manager Tom Chambers wrote a long piece on his personal blog about mobile Flash. Chambers was concerned that the software company didn't completely explain its reasons for stopping development of the mobile Flash Player. The executive felt that since this action from Adobe had received the most attention by the media and the Flash community, the reasons behind the decision should be expressed clearly.

Chambers made it clear that Adobe AIR for mobile applications is still being worked on and reported seeing an increase in mobile apps made using the product. What precisely is being 86'd is further work on the Flash Player for mobile browsers. While Adobe will continue to distribute the current mobile Flash Player and provide support for bug fixes and security updates, company resources are being shifted from Flash to HTML5.

While much of the above is already known, Chambers said that one of the reasons why the Flash Player for mobile browsers was eliminated was because the mobile version of the software could never achieve the same popularity as the desktop version. Considering that one of the most widely used OS for mobile devices, iOS, was never going to allow a Flash plug-in for the OS, Flash on the desktop would always outnumber mobile devices with Flash Player. The executive noted that if you wanted to  use Flash for a "rich web experience" on a mobile browser, you would have to also produce an HTML5 version. With the strong support for the latter for mobile devices, it made sense for Adobe to create an HTML5 solution. Chambers adds that Flash is superior to HTML5 when it comes to advanced video content, but adds that, "it is very clear that HTML5 is the solution to turn to if you want to provide a richer browser based experience that works across browsers on mobile devices."

Another reason given by Chambers for shutting down mobile Flash is because users of desktop PC's search for games and apps on the web while those with mobile devices tend to get games and other content directly from apps downloaded from an online app store which lessens the need for Flash on a mobile device. Additionally, producing the desktop version of Flash lets Adobe use its relationship with browser providers and can use API's provided by them for development. Development on the mobile level requires more relationships and forces Adobe to work with component producers like NVIDIA, device manufacturers like Motorola, HTC, Samsung, etc., and OS venders like Google and RIM.

With HTML5 gaining in popularity, shifting company resources to it made sense, according to Chambers, Flash is not dead. Adobe is still developing both desktop and mobile versions of Adobe AIR and Adobe is working on the next Flash Player for Desktop browsers along with some long term changes to the architecture of the player that will help developers and the Player itself.

Finally, the executive pointed out that Flash's original function was to add things to the browser that were not part of it originally such as animation, sound, graphics, video and more. Now that many of these features have been added to both desktop and mobile browsers, some coming from HTML5, Chambers is suggesting that no tears be shed for mobile Flash Player as HTML 5 and CSS3 will bring the same functionality that Flash brought, directly to mobile browsers.

source: MikeChambers via AndroidandMe

78 Comments
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posted on 12 Nov 2011, 12:41 8

1. abdane (Posts: 478; Member since: 07 Oct 2011)


PFFF !!! Stupid apple -_-

posted on 13 Nov 2011, 13:34 3

56. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


Not Apple's fault for a dying system. Flash is overrated, buggy, laggy, and full of issues that make it highly unstable. HTML5 ftw.

posted on 15 Nov 2011, 03:12 2

76. AppleConspiracy (Posts: 636; Member since: 18 Oct 2011)


You, and most people, don't quite understand how Flash works, and therefore unable to differentiate generic nature of Flash from its implementation. Flash is a third-party technology that can supplement HTML in form of plugin and can be viewed as a programming language, called ActionScript.

When programmed in ActionScript, just like HTML5 and Javascript are programmed, with its particular sintagm, we can get very fast, efficient and most importantly, most advanced content.
There are number of Flash-based sites that have same or even better functionality as their HTML counterparts with better experience, and they also consume less processing power and memory, just like regular HTML.

Unfortunately, this is not the case for majority of Flash-based web objects because Macromedia/Adobe has provided web developers with WYSIWYG application, Flash.

This allows everyone to create content easily and fast by just accumulating it on a canvas and animating it, but most of people don't know how to optimize it except professional educated and experienced users. That's why web is full of Flash junk, but it's not the generic Flash fault as a technology.
It coul be great when everyone knew how to keep it efficient, but that was not so much of a problem before smartphone era anyway. Because after introduction of iPhone, smartphone ceased to be jus informative device, it became primary device for enjoying full-content with full experience and eventually more important than desktop PC itself, all mobile device manufacturers faced a problem with this from hardware side, and even Android based devices already catched up with it, Apple is the king of all trends, and just like Microsoft, didn't want to speed up their hardware but instead destroy all the Internet based on Flash just to eliminate the problem, not fix it. Suddenly, Adobe becomes very "old" and "inefficient", and Apple becomes very advanced, by actually killing the most advanced form of content and putting the web back to somewhat static and immature nature of HTML5 by saying it's a future of experience. Pardon me, I never saw any HTML5 content that was more advanced than Flash.

And just for the record - HTML5 needs to be implemented in every browser too, just like Flash. The only difference is that Flash is third-party product that doesn't belong to native HTML standardization. But it's the same story with Javascript, but nobody complaint about that. Why? Because SJ didn't complain.

So, instead Adobe providing us with Flash plugins, now we have to deal with how succesfully HTML5 will be implemented in particular browser. For instant, some HTML5 sites work well on Chrome, don't work well with IE, work partially good on Opera, does not work at all in Firefox and combinations like that. It's even more fragmentation. So don't tell me that bullsh*t about working flawlesly and equally on every browser without every need for upgrading.

posted on 17 Nov 2011, 23:35

78. ILikeBubbles (Posts: 304; Member since: 17 Jan 2011)


thank you sir (ma'am?) for the clarification!! ive been wondering why flash was disgarded so quickly whel html5 was so new... usually something has to be tested vigorously before it can be implimented THIS wide...but who knows what was going on in the background... maybe steve jobs had it in his will that flash would be taken out... i'm not bashing html5... ive never seen it in action (that i know) but it does seem awefully quick that flash was just thrown away for a new toy..

posted on 13 Nov 2011, 19:02

67. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


It's more like Adobe shot itself in the foot.

Recall what Steve Jobs said about Flash: "In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we’re glad we didn’t hold our breath."

What kind of business can survive if it can't come to market as they stated. Adobe kept stumbling with its execution of Flash.

posted on 14 Nov 2011, 07:59 1

72. remixfa (Posts: 14151; Member since: 19 Dec 2008)


ugh, enough with the SJ quotes.

Flash takes a lot of system resources. the phones didnt exist then with enough horsepower to run full flash, but they were running flash lite. Your complaining about a company being late to the party by quoting a company that is always late to the party.

posted on 12 Nov 2011, 12:49 13

2. Slammer (Posts: 1125; Member since: 03 Jun 2010)


It was inevitable for Adobe to sanction HTML5 as the next step for Web content. In order to stay relevant in a changing market, Adobe needed to re-establish their thought process.

I welcome HTML5 as the new basis for our needs but also thank Adobe for implementing the alternative so we could experience the most possible out of our handsets until HTML5.

John B.

posted on 12 Nov 2011, 14:15 7

12. Whateverman (Posts: 3231; Member since: 17 May 2009)


Can't argue with that.

posted on 12 Nov 2011, 14:58 6

15. XiphiasGladius (Posts: 804; Member since: 21 Aug 2011)


Amen to that. . .

posted on 13 Nov 2011, 08:08 3

40. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Exactly, thank you Adobe for helping to give users a choice on our phones...

posted on 12 Nov 2011, 12:51 7

3. AppleConspiracy (Posts: 636; Member since: 18 Oct 2011)


That was the ONLY reason.

posted on 12 Nov 2011, 13:00 4

4. tacohunter (Posts: 408; Member since: 06 Nov 2011)


Part of the reason.

posted on 12 Nov 2011, 14:35 5

13. AppleConspiracy (Posts: 636; Member since: 18 Oct 2011)


Two years ago Adobe was deeply dissapointed at Jobs' decision not to support Flash and since then eagerly defended it as the company's only mean to dominate the web.

Now, suddenly, they gave up, explaining that HTML5 is a wiser choice. No company gives up their most powerful source establishment without reason. It's obvious - when everybody wants iPhone, Adobe must adapt. The whole Internet must adapt to iPhone and iPad. Nothing makes sense without it. Steve Job's words were actually a command.

So, yes, it was the ONLY reason. Of course, they have to give other reasons as well to keep in the HTML5 game and to profit as much as they can, but the reason why Adobe is abandoning its greatest tool for web dominance is the fact that Steve Jobs wanted it so.

And now they are making Photoshop for iPads...

posted on 13 Nov 2011, 03:55 2

37. SuperEd (Posts: 113; Member since: 18 Oct 2011)


command? Give me a break. HTML5 has been pushed HEAVILY by MS. Unfortunately for you Apple sheep (apparently iGoats can only be used), your not the only game in town. By the way cnet, your making of the iWhatever (rhymes with iSheap) an illegal term is pure censorship. It's a shame and would welcome open dialogue with the editor that decided to do this.

posted on 12 Nov 2011, 13:05 6

5. gallitoking (Posts: 4690; Member since: 17 May 2011)


So we we have a confirmation....

posted on 12 Nov 2011, 13:40 5

8. Jobes (Posts: 364; Member since: 27 Oct 2011)


So does that make you feel warm inside? It does say part of the reason not the only reason lol. Flash going away its such a severe blow omg... What ever... Well.....we....do...now..... (put in a way where gallito can relate and read)

posted on 12 Nov 2011, 19:07 2

27. gallitoking (Posts: 4690; Member since: 17 May 2011)


Nop nothing changes.... i didnt gain anything.... i didnt lose anything.... but thank you for not caring.. and typing my way... maybe one day I can type like you as a return favor...

posted on 12 Nov 2011, 19:51

30. Jobes (Posts: 364; Member since: 27 Oct 2011)


That would be swell. This whole flash ordeal has pushed you to light a fire and make assumptions in how Android users feel with the whole told you so BS when it wasn't needed and was way off base. Say we love flash so much when in reality we just like the option.. We look forward to html 5 when it more widely used. be polite to begin with and more people would be willing to return the favor.

posted on 12 Nov 2011, 21:57 3

32. gallitoking (Posts: 4690; Member since: 17 May 2011)


already tried the polite thing... and they focused more on how i type than the message it self... no thank you,,,, look that's how it is around here.... when there was no iphone 5 fandroids had their way... when the dual core iphon4s was clocked at 800mhz... they had their way.....and no apple follower cried because you guys were...energetic about letting us know.. even we said..we don't care.. it continued.. now... just owned up.. just like we did.... nothing personal...

posted on 13 Nov 2011, 01:20 1

35. Jobes (Posts: 364; Member since: 27 Oct 2011)


Then be the bigger man and continue being polite. Kill them with kindness don't start flame wars. Take some constructive criticism. this isn't an Apple victory whoo hoo you guys have been using html 5 for a while. This isn't about how you have been this is you celebrating that adobe flash will be replaced.. We don't care... We want html 5.. How is it you don't understand that? We enjoyed using flash and not being forced not to. Difference between Apple users and Android users its we embrace technology.. Enjoy freedom in it.. Apple users want what Apple says and don't care for what else is out there... You enjoy your lower clocked cpu.. And your restrictions. Just don't put words in our mouths and say we just want flash because you know we want it so get over it.

posted on 13 Nov 2011, 22:25

68. gallitoking (Posts: 4690; Member since: 17 May 2011)


never put words in any mouths.... and dont worry about flame wars... as it takes two sides to ignite them.... just dont respond and will be ok.... and lastly you had it wrong... it was Android users trying to showed flash into apple users.. not the other way around... but good of you guys to play victims..now...

posted on 13 Nov 2011, 23:00

70. Jobes (Posts: 364; Member since: 27 Oct 2011)


I could care less if Apple never used it.. Was never forced on Apple users we just enjoyed that full experience of the internet nothing was forced on Apple. How are we playing victim? All that was said was we enjoyed flash and will continue to until html 5 was in full swing. We jest about Apple users not having the option if using it or not because you were never given that choice.. how we are playing victim..... .. Yet to be seen.

posted on 13 Nov 2011, 09:10 5

44. remixfa (Posts: 14151; Member since: 19 Dec 2008)


no gallito, we are trying to get your posts to make sense. We cant figure out your message because of the way you type. random sentence fragments that dont always go in the order that you write them do not make for a coherent message. We dont want prim and proper syntax all the time, but an improvement from what you call typing now would be greatly appreciated. It was never brought up to pick on you, it was brought up so we dont think you are trying to pick a fight when you are agreeing like what happened last time. Because no one can understand you.

posted on 13 Nov 2011, 09:58

47. Marco151polo (Posts: 9; Member since: 28 Nov 2010)


Don't know much of any user's back story/views/positions/etc on this site, but gallitoking's statement came accross as an observation that doens't take a side. Quite interestingly I note (and I might be wrong) that some of the comments made by gallitoking are in prose somewhat similar to the character in gallitoking's avatar.

posted on 13 Nov 2011, 12:02 1

50. Jobes (Posts: 364; Member since: 27 Oct 2011)


He isn't talking like his Avatar otherwise it would be. "I say I say I say Apple pushed html 5"

posted on 13 Nov 2011, 12:54 3

52. remixfa (Posts: 14151; Member since: 19 Dec 2008)


i have this mental image of william shatner on family guy doing that zig zag weird movements whenever he talks.. with a chicken head on.

posted on 13 Nov 2011, 16:48 1

60. Jobes (Posts: 364; Member since: 27 Oct 2011)


I can see that. foghorn shatner.

posted on 13 Nov 2011, 12:56 2

53. remixfa (Posts: 14151; Member since: 19 Dec 2008)


foghorn leghorn didnt speak in prose. he had a stutter with a long drawl style accent. he was also plainly oblivious to what was actually going on in front of him while assuming it was something else entirely.

posted on 13 Nov 2011, 10:05 5

48. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


Is there a day when you can not hate Remixfa?

posted on 13 Nov 2011, 12:52 2

51. remixfa (Posts: 14151; Member since: 19 Dec 2008)


hating on what exactly? can you please describe my hate. if your going to accuse me of something, back it up. thanks.

posted on 13 Nov 2011, 22:26

69. gallitoking (Posts: 4690; Member since: 17 May 2011)


really?.. if you dont understand.... then dont worry about ... told you many times.... remix

posted on 14 Nov 2011, 10:02

75. remixfa (Posts: 14151; Member since: 19 Dec 2008)


dude, i dont think most of us understand. thats the point. your sentence fragments stop at the most random points. do you reread what you type before you post? does it make sense to you?
not trying to be a jerk, im trying to understand you. and i know im not the only one.

posted on 14 Nov 2011, 09:18 1

74. pandamaja (Posts: 16; Member since: 18 Oct 2011)


so...many... ellipses...can't..decipher..point

posted on 12 Nov 2011, 13:44 6

9. remixfa (Posts: 14151; Member since: 19 Dec 2008)


of?

it hasnt changed a single thing. lol

posted on 12 Nov 2011, 19:09 2

28. gallitoking (Posts: 4690; Member since: 17 May 2011)


Hi.... Remix.... dont be rude and say hi.. and to answer your sarcastic question.... yes.. nothing changes....

posted on 13 Nov 2011, 12:57 1

55. remixfa (Posts: 14151; Member since: 19 Dec 2008)


so, im rude if i do say hi or dont?

posted on 13 Nov 2011, 16:27

58. biophone (Posts: 1896; Member since: 15 Jun 2011)


don't.

posted on 13 Nov 2011, 16:45

59. remixfa (Posts: 14151; Member since: 19 Dec 2008)


thanks. :)

posted on 13 Nov 2011, 16:49

61. Jobes (Posts: 364; Member since: 27 Oct 2011)


Hi. How were you?

posted on 13 Nov 2011, 17:12

62. biophone (Posts: 1896; Member since: 15 Jun 2011)


Hello! Im good how are you.


And your welcome remixfa how are you doing?

posted on 13 Nov 2011, 17:41

64. Jobes (Posts: 364; Member since: 27 Oct 2011)


Good lol. Same sh*t different toilet. Same people disagreeing about the same thing lol.

posted on 14 Nov 2011, 07:57

71. remixfa (Posts: 14151; Member since: 19 Dec 2008)


fine.. tired from exessive studying (and using my sleep time to play Skyrim), but other than that im good.

do anything interesting lately?

posted on 12 Nov 2011, 13:15 7

6. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


Well... Job's revenge.

posted on 12 Nov 2011, 13:16 1

7. Droid_X_Doug (Posts: 5953; Member since: 22 Dec 2010)


"...Chambers is suggesting that no tears be shed for mobile Flash Player as HTML 5 and CSS3 will bring the same functionality that Flash brought, directly to mobile browsers."

Sounds like a smart business move. HTML5 has always been an end-stage in the mobile world. Mobile Flash was a transition path between desktop-focused websites and an HTML5 future. My issue was Steve's insistence on banning Flash from iOS. Let the end user make the decision on battery life.

posted on 12 Nov 2011, 14:05 1

10. Paden (Posts: 262; Member since: 07 Jul 2011)


Flash hogs. I'd like to see it gone from all platforms. There's no point for it with HTML5 and CSS3.

Apple saw it as some fat that needed to be cut. That and Flash runs like crap on most mobile devices. Mind you, I said most not all. I know a lot of the newer Android phones that it runs perfectly on. However, it took around 4 years for it to get there.

posted on 12 Nov 2011, 15:07 3

16. KingKurogiii (Posts: 5646; Member since: 23 Oct 2011)


4 years? where have you been? more like 1-2 in reality. xD

posted on 12 Nov 2011, 14:14 4

11. Whateverman (Posts: 3231; Member since: 17 May 2009)


That's exactly what I was trying to say in the last article... "Adobe has a certain amount of resources at their disposal. Put simply, its far more profitable for Adobe to dump Flash - which is active on about 60% of the worlds smartphone - and concentrate on HTML5 which could be used on 100% of all smartphones."

SJ wouldn't put Flash on his phones. Adobe wants their products on his phones. Make a product that can be used on Flash capable and non-Flash capable phones if you want access to the other 20%+ that Apple was holding hostage.

Paden, it took about a year to get Flash right. It worked great on my DX.

posted on 12 Nov 2011, 14:37 1

14. biophone (Posts: 1896; Member since: 15 Jun 2011)


Not again. I cant handle another fanboy fight.

posted on 12 Nov 2011, 15:14 4

17. JonnyV (Posts: 17; Member since: 08 Nov 2011)


Nobody is forcing you to be here. I'm sure you can find your own way to the door. If you get lost perhaps Siri can help you.

posted on 12 Nov 2011, 15:23 2

18. biophone (Posts: 1896; Member since: 15 Jun 2011)


Trust me if I could I would.


And its not like I went over a billion posts about flash already. I am not going to even discuss my opinions on the matter out of indifference.

posted on 12 Nov 2011, 15:34 4

19. remixfa (Posts: 14151; Member since: 19 Dec 2008)


its only the what.. 4th flash article this week going over the same information.. and its title is presented in a way that just begs for trolling and flaming. At the same time they are cracking down on trolling and flaming. Its kind of a mixed statement if you ask me. The title could have been worded in 100 different ways that didnt sound like the beginings of a flame war.. "adobe expands on reasons for stoping development on mobile flash" or something like that.

Since many here read the title and then comment without reading the article, if they were really trying to reduce flaming, that would be a good start.

But I digress... Bio, im very much with you on your point and this subject.

posted on 12 Nov 2011, 16:20 2

22. biophone (Posts: 1896; Member since: 15 Jun 2011)


Exactly this article has been written over and over again all of them ending in flame wars. This is not good at all. PA if you want to stop flame wars don't provoke people. The article about flash not being supported for not much longer was fine but don't keep dragging it on provoking flame wars.

posted on 12 Nov 2011, 15:38 3

20. InspectorGadget80 (Posts: 6736; Member since: 26 Mar 2011)


I never have problems with flash. My Atrix came with 10.0 2nd update 11 few

posted on 12 Nov 2011, 18:46

26. Gemmol (Posts: 562; Member since: 09 Nov 2011)


its tru my Atrix looking at a flash website right now

posted on 12 Nov 2011, 15:44 1

21. Carlitos (Posts: 351; Member since: 23 Oct 2011)


LMFAO!!!! I JUST READ THE TITLE AND I BUSTED OUT LAUGHING!!
THANKS A LOT APPLE!
HAHAHAHAHA!!

posted on 12 Nov 2011, 17:29

24. remixfa (Posts: 14151; Member since: 19 Dec 2008)


point in case.

posted on 12 Nov 2011, 18:12 1

25. biophone (Posts: 1896; Member since: 15 Jun 2011)


Hahaha. Exactly

posted on 12 Nov 2011, 17:10 1

23. jove39 (Posts: 1330; Member since: 18 Oct 2011)


That is unnecessary allegation...why to blame apple? Adobe is talking like looser.

posted on 12 Nov 2011, 19:33 1

29. Tmachaveli (Posts: 425; Member since: 01 Apr 2011)


Pa you guys need to step your game up and stop trying to start a flame war

posted on 12 Nov 2011, 21:38

31. networkdood (Posts: 6326; Member since: 31 Mar 2010)


They will never do that - they like the increase attention in their stories when Flame Wars occur.

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