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50,000 units of the HTC One E8 are sold in 15 minutes

Posted: , by Alan F.

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HTC celebrates selling 50,000 HTC One E8 units in 15 minutes

HTC celebrates selling 50,000 HTC One E8 units in 15 minutes

The HTC One (E8) is a version of the manufacturer's flagship HTC One (M8) handset. The big difference is in the choice of materials employed by HTC. The E8 uses a plastic casing instead of the aluminum uni-body construction. In addition, the Duo camera set-up is replaced by a single 13MP shooter on the back. The use of plastic makes the E8 lighter than the HTC One (M8), and since it is offered in China, the former does come with dual SIM slots. We should also mention that the HTC One E8 is priced at 2999 yuan ($481 USD).

On Wednesday, HTC took to its official Weibo account to announce that it had sold 50,000 units of the HTC One E8, in just 15 minutes. That would seem to indicate that HTC is using the so-called "Hunger Marketing" tactic employed by manufacturers like Xiaomi. It's a controversial method that involves building up the hype around a handset. In the case of the E8, HTC had 2 million pre-orders. Keep in mind that in China, a pre-order does not reserve you a unit like in the states, and no money changes hands. It is just a way for consumers to receive email notification when a device is ready to go on sale.

Once the phone is sufficiently hyped, a small number of units is released. In the case of the HTC One E8, 50,000 phones were made available and were all sold out in 15 minutes. Now, the hype machine will regenerate demand for the device, and those who missed out the first time, are going to vow to themselves that they won't blow it again. It all adds up to a situation in HTC's favor with large demand and small supplies, even if both are artificially generated.

Thanks for the tip!

source: HTC via GforGames

14 Comments
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posted on 18 Jun 2014, 05:59 6

1. hipnotika (Posts: 305; Member since: 06 Mar 2013)


wow ! htc is back !

posted on 18 Jun 2014, 06:04 4

2. LetsBeHonest (Posts: 965; Member since: 04 Jun 2013)


Honestly i would have picked thus over M8. This one is best value for money. True m8 a bit better looking but this also looks great (even though it uses polycarbonate plastic) and better specs (snap 801).

posted on 18 Jun 2014, 13:42

9. ILikeBubbles (Posts: 302; Member since: 17 Jan 2011)


i do agree... although i'd like to see a 13mp camera on their next flagship (possibly including the "ultra pixel" technology..) this is a pretty decent tactic and it seems to have worked. i really don't care how they do it but HTC needs to survive. the oem industry will have lost quite a bit imo if htc does go down for good..

posted on 18 Jun 2014, 06:28 1

3. jccruz (Posts: 7; Member since: 30 Oct 2013)


50K in 15 minutes??? instead of boasting this, the company has to focus on marketing their product to sustain good sales and eventually reflect on thieir balance sheet..let us see when the next reporting period...

posted on 18 Jun 2014, 06:32 2

4. itsdeepak4u2000 (Posts: 2800; Member since: 03 Nov 2012)


This is what the specs most of the people wants not just premium thing. Bring this in India also with the same price tag HTC you'll get huge success.

posted on 19 Jun 2014, 05:18 1

12. Prakhar24 (Posts: 1; Member since: 19 Jun 2014)


Yaa. 2999 Yuan is equal to Rs 27,000 in Indian currency. If HTC releases the phone @ 27k, this phone will be a huge-humongous success in Indian market. Specs lovers, who don't care about plastic body would throng the HTC market for sure to buy this beauty! I'm eagerly waiting for it's release in India!

posted on 18 Jun 2014, 07:00 3

5. NotAGeek (Posts: 160; Member since: 26 Jan 2014)


Come on htc just release it to the international markets

posted on 18 Jun 2014, 07:18

6. newbey123 (Posts: 449; Member since: 19 Mar 2012)


Great job HTC.

posted on 18 Jun 2014, 07:50 1

7. tiara6918 (Posts: 1497; Member since: 26 Apr 2012)


They did marketing well in china, now for the rest of the world...

posted on 18 Jun 2014, 11:23

8. Taters (Posts: 3518; Member since: 28 Jan 2013)


There goes the marketing excuse HTC fanboys are always clinging on to. People know about HTC, they just don't think their devices are worth buying unless they are half the price of your competitors. Haha

That is how crappy they are.

If you want to sell these phones for $699 a pop, first things first, don't put your power button in such a dumb ass place and for gods sake make your phones at least as compact as the competition relative to your screen size.

posted on 18 Jun 2014, 13:44 1

10. ILikeBubbles (Posts: 302; Member since: 17 Jan 2011)


this really is all personal preference. i've had nothing but htc phones since 2009 and every time i've been in the market for a new phone i end up waiting for the next HTC. they're the best to me... i have no affection for samsung and LG has yet to make something that whets my appetite.. saying htc phones are 'crappy' is completely counter argumentative... YOUR opinion isn't what drives the economy..

posted on 19 Jun 2014, 11:50

13. Taters (Posts: 3518; Member since: 28 Jan 2013)


It's not opinion. Ergonomics and quality control is scientific and HTC totally ignores ergonomics in favour of looks.

posted on 18 Jun 2014, 14:01

11. techloverNYC (Posts: 422; Member since: 20 Nov 2012)


This will sound amazing but it doesn't change the fact the company is making little to no profit in the andriod market.

posted on 26 Jun 2014, 08:17

14. natnatnat (Posts: 1; Member since: 25 Jun 2014)


pls release it in the Philippines!

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