No apparent reason for the average consumer to buy the iPhone 12 Pro, say analysts16
Apple announced four new models earlier this week: the 5.4-inch iPhone 12 mini and the 6.1-inch iPhone 12 which start at $729, and the 6.1-inch iPhone 12 Pro and the 6.7-inch iPhone 12 Pro Max which begin at $999.
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The iPhone 12 Pro Max features the largest primary sensor ever seen on an iPhone, a new image stabilization technology, and a longer telephoto lens to achieve 2.5x optical zoom.
While these camera upgrades will probably pull in camera and video enthusiasts, Deutsche Bank analysts believe Apple failed to market the iPhone 12 Pro and Pro Max as models worthy of upgrade to average consumers.
The key difference between the regular iPhone 12 models and the Pro variants seems to be the photography smarts and more storage, and this might not be reason enough for most consumers to spend $1,000 or more.
Per a UBS forecast, the Pro variants will make up only 25 percent of total iPhone shipments next year because of their $999 starting price, and the iPhone 12 mini and iPhone 12 will account for 38 percent of total sales.