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Samsung is apparently disposing of the letter "Z" in the branding of its Galaxy Z Fold 3 and Z Flip 3 family of 2022 foldable phones, at least in some Baltic countries for now. In Lithuania, Latvia, and Estonia, the local Samsung store websites have started listing the bendy phones as simply the Galaxy Fold 3 and Flip 3.
Samsung Galaxy Z Fold 3
512GB w/ $200 instant discount, $100 Google Play balance, and a trade-in
$399
99
$1799
99
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Samsung Galaxy Z Flip 3
256GB w/ $50 Samsung discount, $50 Google Play Store credit, and $800 trade-in
$99
99
$899
99
Expired
The letter "Z" started getting a bad rap after footage of Russian tanks marked with it appeared during the first few days of the invasion of Ukraine, and has since become a symbol of pro-Russian sentiments to the extent of being outlawed for political display in countries like Germany.
Samsung is ditching the Z branding of its foldables in the Baltics
The Baltic countries, which are the smallest NATO members directly bordering Russia, are understandably anxious about the war that their big neighbor is waging in Ukraine.
Lithuania, Latvia, and Estonia customers may thus be subconsciously sensitive to, say, the big Z lettering on the Fold 3 box that you see above, so Samsung may have decided to simply eschew this section of its foldable phones' branding for now.
In Lithuania, Latvia, and Estonia Samsung has removed the Z branding from their foldables pic.twitter.com/0zbHYeMYyD
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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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