As the letter Z gets a bad rap, Samsung rebrands to Galaxy Fold 3 and Flip 3 in Europe

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As the letter Z gets a bad rap, Samsung changes its foldables' name to Fold 3 and Flip 3 in Europe
Samsung is apparently disposing of the letter "Z" in the branding of its Galaxy Z Fold 3 and Z Flip 3 family of 2022 foldable phones, at least in some Baltic countries for now. In Lithuania, Latvia, and Estonia, the local Samsung store websites have started listing the bendy phones as simply the Galaxy Fold 3 and Flip 3.

Samsung Galaxy Z Fold 3

512GB w/ $200 instant discount, $100 Google Play balance, and a trade-in
$399 99
$1799 99

Samsung Galaxy Z Flip 3

256GB w/ $50 Samsung discount, $50 Google Play Store credit, and $800 trade-in
$99 99
$899 99

The letter "Z" started getting a bad rap after footage of Russian tanks marked with it appeared during the first few days of the invasion of Ukraine, and has since become a symbol of pro-Russian sentiments to the extent of being outlawed for political display in countries like Germany.

The Baltic countries, which are the smallest NATO members directly bordering Russia, are understandably anxious about the war that their big neighbor is waging in Ukraine.

Lithuania, Latvia, and Estonia customers may thus be subconsciously sensitive to, say, the big Z lettering on the Fold 3 box that you see above, so Samsung may have decided to simply eschew this section of its foldable phones' branding for now.

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