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Samsung's new Galaxy Z Fold 3 event trailer is an exercise in maximalism

By Daniel Petrov

Updated: Jul 28, 2021, 5:52 AM

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Samsung is at work hyping up the potential of its next generation foldable phones of 2021 - the Galaxy Z Fold 3 and Flip 3. In its latest August Unpacked event teaser video, it is still banking on the novelty of the form factor and the endless possibilities it opens up, pun intended.

The company showcases all of the phone form factors that made sense at the time and now look ridiculous, such as the first cell phones with the giant sticking antennas, the Blackberry-esque form factors with a keyboard, and so on.

It briefly stops at what looks suspiciously like a Galaxy S21 Ultra, clarifying to us that change is for the better, and then stops at what inevitably is a cityscape that unfolds to let the bright light of dawn in.

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The tagline? "Is 'good' good enough?" Oh, Samsung, you maximalist, you, forcing us to go ahead and reserve a Galaxy Z Fold 3 or Flip 3 right now!

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.