The Nothing Phone (1) will initially be sold via an invite system only

Entering the market for consumer tech products is a challenge no matter which segment you decide to enter. Nothing, the company founded by former OnePlus co-founder Carl Pei, already managed to overcome the hurdles surrounding such an achievement with its first product, the Nothing Ear (1), introduced in 2021.

Now the Nothing company is gearing up to do the same, but in an arguably much harder and more competitive environment with its first attempt at a smartphone. We are, of course, talking about the Nothing Phone (1) that has continuously been teased both by the company itself and leakers alike.

Unlike already established tech giants with household names like Apple and Samsung, however, Nothing does not have the resources to go full out and produce millions of units straight off the bat. That is why Carl Pei’s Nothing is taking a page from his last company’s book and will initially sell the Nothing Phone (1) to a select group of people via an invite system.

This information is coming straight from Nothing’s latest hype/promotional video for the Nothing Phone (1), where Pei explains the following:



He later goes on to add that the phone will first go to the people who deserve it the most, meaning the company’s early supporters. OnePlus had a very similar tactic in its inception days when it came out with its first handset, the OnePlus 1.