HMD Global is now selling some Nokia smartphones and accessories directly to consumers based in the US on its website.
The step couldn't have been timed better, given that we are in the holiday season. HDM Global offers a diverse range of smartphones, targeting various price points, and the company is even offering deliveries on select models before December 25 provided you place your order before December 19.
Outside of the holidays, the company promises to ship orders within two days, free of cost.
Some models and colors are exclusive to the online store and it also offers the best prices. For instance, the Nokia 8.3 5G that usually sells for $699 will cost you just $499.99 if you buy it as part of the Case, Grip and Stand bundle.
The new e-commerce store doesn't sell all models and some products will lead you to other storefronts.
This means that you can buy some phones like the Nokia 8.3 5G, Nokia 3.4, and Nokia 225 4G, and accessories such as the Nokia Power Earbuds directly through Nokia's website, and you will have to visit partners such as Amazon, BestBuy, and Verizon for the rest.
Nonetheless, it's still great news that consumers in the US aren't entirely dependent on third party retailers any more for Nokia-branded handsets and accessories.
However, as AndroidPolice points out, most American customers get their smartphones from carriers, and a brand must be well established for direct sales to work. Although HMD Global isn't a large manufacturer by sales when compared to industry rivals, Nokia is a well-recognized brand, and this could work to its advantage.
The company is also touting the fact that it ranks first according to research firm Counterpoint when it comes to software and security updates, and build quality.
Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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