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Pixel and iPhone are Wicked in Google's new ad

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By Alan Friedman

Published: Nov 12, 2024, 1:46 PM

PhoneArena's Vic is holding the Pixel 9 Pro XL showeing off the phone's large 6.8-inch display.

The stop-action animated ads made by Google depicting the friendship between the Pixel and the iPhone already promote Google and its Pixel smartphone line. Heck, you can even make a case that the ads also promote the iPhone too although certainly not to the same extent. Google released a new ad today and it includes a promotion for the upcoming Wicked movie which is based on the Broadway smash.

The film, like the #BestPhonesForever ads, revolves around an unlikely friendship. In the movie and play, this alliance is between the Wicked Witch of the West, Elphaba, and the Good Witch of the North, Glinda. As the 60-second commercial, titled "Defying Gravity," opens, iPhone and Pixel are about to embark on the Yellow Brick Road to visit the Wizard. The iPhone says that he wants to ask the Wizard to give him all of the AI stuff he gave Pixel.

Listing some examples, the iPhone says he wants to come with Gemini Live which allows a Pixel user to enjoy having a back-and-forth natural conversation with Gemini. Pixel users can ask Gemini to come up with a business project or help plan an event. Another AI feature from the Pixel that iPhone wants is Pixel Studio which allows users to use AI to generate images. Of course, the iPhone does have the Image Playground. Lastly, the iPhone wants the Wizard to give him the Circle to Search tool that searches for an item circled on the screen by a Pixel user.

Pixel has been trying to tell iPhone that the Wizard was not responsible for these AI features but iPhone isn't listening. Instead, he says, "Just imagine if you and I both had your magical AI. "Just you and I?" asks Pixel "Just you and I," replies iPhone which leads Pixel and iPhone to start singing the breakout hit from Wicked, "Defying Gravity." I must say that I prefer the version on the Original Cast Album sung by the irreplaceable Idina Menzel.

We've seen data indicating that the Pixel 9 series has been the best-selling Pixel line since Google took its phones up a notch with the Pixel 6 and Pixel 6 Pro in 2021. Next year, the Pixel 10 will take things up another notch as the series will be powered by the Tensor G5 application processor (AP) which will be the first AP designed by Google from scratch. This will help Google design new features exclusively for the Pixel 10. Hopefully, it will be a wickedly good chip that will help the Pixel 10 defy gravity.

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Grab the pro-grade, compact Pixel 10 Pro at Mint Mobile with a 12-month unlimited plan, and you can save a huge $475. The data plan comes with a discount, too: 50% off, to be exact.

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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