iOS is the most popular mobile platform in the US, Facebook's relevance as a mobile browser grows

iOS is the most popular mobile platform in the US, Facebook's relevance as a mobile browser grows
Android might be constantly (and often comfortably) dominating iOS in global smartphone sales reports, but when it comes to actual usage, Apple’s extremely profitable mobile platform has the upper hand in one market of paramount importance, at least according to new data published by Mixpanel.

The business analytics service company dissected over 3 billion “events” from “millions” of mobile users to find out which are the leading operating systems, browsers and cellular carriers these days in the US and around the world.

The global research is not out yet, so for the time being, we’ll have to focus on Mixpanel’s US-related findings regarding the “state of mobile” in the first half of 2018. Believe it or not, iOS is not just the nation’s most popular mobile US, but a dominant champion too, with a whopping 65.54 percent market share, compared to Android’s modest 34.46 percent slice of the pie.

Android’s best scores by US state came in Wyoming, West Virginia, and Nevada, although Google’s platform couldn’t reach a majority of users there either. In contrast, iOS hit as much as 77.88 and 76.94 percent in Alaska and Connecticut, making Safari’s win over Chrome in the mobile browser war wholly unsurprising.

However, the gap between the two is a little smaller, at 25 percentage points or so, with a third major player eating away at both Safari and Chrome’s share numbers. We’re not talking about Mozilla Firefox or Opera, as Facebook, yes, Facebook apparently accounts for 7.63 percent of the country’s mobile browser traffic. 

These are people that use the social network both for its original purpose and to read news and think pieces, which has led to plenty of discussion over Facebook’s role in swaying elections worldwide over the past couple of years or so. Apparently, that topic is more relevant than ever, especially considering there are no less than 12 states where Facebook has over 10 percent mobile browser market share.

No surprises as far as carriers are concerned, with Verizon and AT&T still engaged in a fierce battle for the number one spot. Big Red continues to lead with 28.6 percent of users, according to Mixpanel, but the silver medalist is only a little over one percentage point behind the champ.

source: Mixpanel

FEATURED VIDEO

41 Comments

1. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

Triggered fanbois incoming.

8. yalokiy

Posts: 1110; Member since: Aug 01, 2016

You're the first one of them.

9. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

Sure I'm triggered lmao iOS can't be the most popular mobile platform in the US, such an i-PhoneArena

11. RebelwithoutaClue unregistered

Look up what triggered means and you will find it doesn't mean you disagree with an article or feel the urge to complain about it. Triggered is a neutral response and you were absolutely triggered.

15. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

triggered: something that causes someone to feel upset and frightened. I'm upset, iOS can't be the most popular mobile platform in US. I'm even shaking my head right now, your comment was nothing but pure stupidity.

17. RebelwithoutaClue unregistered

triggered ˈtrɪɡəd/ adjective (of a mechanism) activated by a trigger. "a triggered alarm" (of a response) caused by particular action, process, or situation. "a triggered memory of his childhood" It doesn't have to be upsetting or frightening at all... Don't make up definitions!

22. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

trigger noun (START) ​ [ C usually singular ] an event or situation, etc. that causes something to start: There are fears that the incident may be a trigger for more violence in the capital. ​ specialized psychology [ C usually singular ] something that causes someone to feel upset and frightened Now I make up definitions as well, how f**king intelligent I am. Here's your L fella.

24. worldpeace

Posts: 3135; Member since: Apr 15, 2016

From Cambridge dictionary site? There are dozens of definitions in that page, and you just nitpicking that one? lol.. It's just like like what rebel said "It doesn't have to be upsetting or frightening"

25. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

And you want me to list all the definitions here? Idiot

28. RebelwithoutaClue unregistered

Why do you always stoop to name calling. There is nothing wrong with a good discussion and bringing arguments to the table. But stooping to calling people idiots instead of arguments is just ignorant

26. RebelwithoutaClue unregistered

Mine wasn't made up but a direct quote. And of course triggers in psychology are negative ones. I don't know about you but if I have a positive trigger, I don't call my therapist to get rid of it. Doesn't mean triggers can't be positive.

27. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

I didn't make anything up either, guess you should stop bulls**tting when you know nothing.

29. RebelwithoutaClue unregistered

Yet you didn't know triggers can be positive and negative.

30. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

You didn't either, the reason why you said I was making stuff up.

34. RebelwithoutaClue unregistered

I didn't know either yet this was my point from the beginning... logic.. lol But hey you won the argument according to the 2nd violin, so end of discussion

31. theviolinist

Posts: 209; Member since: Feb 03, 2018

Anywayyy, NateDiaz won this argument so shushhh

33. RebelwithoutaClue unregistered

Sure kiddo, he must be your hero

2. shiv179

Posts: 191; Member since: Aug 08, 2012

"iOS is the most popular mobile platform in the US" - not surprising at all

3. cmdacos

Posts: 4321; Member since: Nov 01, 2016

No surprise. Most don't change the default browser. Even less change the default browser within Facebook.

4. whatev

Posts: 2412; Member since: Oct 28, 2015

Guys I’m thinking about opening my own butthurt cream business, what do you think? I think it’d be very profitable these days, my android friends would be loyal customers

5. shiv179

Posts: 191; Member since: Aug 08, 2012

As an Android user I find your comment hilarious

12. RebelwithoutaClue unregistered

As a person, I find his comment uncreative and predictable.

32. theviolinist

Posts: 209; Member since: Feb 03, 2018

As another person, I find you pretty butthurt and sore

35. RebelwithoutaClue unregistered

Awwww here comes the 2nd violin again. I am sooo butthurt and sore, I know how your mom felt when she gave birth to you.

38. theviolinist

Posts: 209; Member since: Feb 03, 2018

Hahahah, and you know that cause your mom told you how sore and disappointed in life she was by giving birth to your big empty head?

39. RebelwithoutaClue unregistered

Would be awesome if she would have told me, since I never knew her

40. theviolinist

Posts: 209; Member since: Feb 03, 2018

Ah, that's why you're full of issues. its pretty pathetic to bring this as an argument, while being the first one who mentioned my mom here.

41. RebelwithoutaClue unregistered

Haha, you should talk to my therapist, I made her rich ;)

6. ahmadkun

Posts: 664; Member since: May 02, 2016

You may create it and keep it for yourself and for other people like you, Android users have no time for your butthurt cream , all their attentions with the Note 9 and the pixel 3 and the new Android Pie .

7. whatev

Posts: 2412; Member since: Oct 28, 2015

It seems like you need a generous amount, don’t worry, I’d give you a discount ;)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.