Instagram is working on ‘Favorites’: a new way to control your feed!

Paluzzi says that this new feature gives you the ability to prioritize profiles of your choosing, bringing their content higher in your feed. In other words, you won’t have to sift through all the suggested posts Instagram gives you—you’ll decide what is most important to you!

It is somewhat refreshing to see a social media colossus like Instagram shed some of its power over your choice and give it back to you. That being said, there is most likely a good reason based on statistics to merit investment in this new feature.

For the time being, the way Instagram decides what to show you in your feed is affected by several factors including time of posting, number of shares, number of comments and likes, and some of the so-called “signals'' the company mentioned in its June 2021 blog post.

How you can already curate your Instagram feed

Currently, Instagram provides you with three ways of curating your feed.

1. You can pick your close friends—a feature most of you are probably familiar with when posting stories, but the social giant says that it also prioritizes these profiles in your feed.
2. Muting people. Yes, we all have that one (let's face it, it is more than one) profile that we do not want to unfollow, but we also want to see less often. Muting gives you the ability to exclude a certain profile’s stories, feed, or both.
3. You can decide to hide posts you don’t like, and Instagram will try to show similar content less often than others.

How do you feel about this new ‘Favourites’ feature Instagram is working on? Will it give you an incentive to visit the app more often and enjoy it more? Let us know in the comments.