iPhone to grow in popularity in China according to a Morgan Stanley survey

iPhone to grow in popularity in China according to a Morgan Stanley survey
Underestimating China is not an easy job these days - the longtime "sick man of Asia" is an economical phenomenon nowadays, and more and more people start to develop an interest in its history, language and culture.

And it seems this newly-found economic prowess is a good news for Apple - the latest Morgan Stanley survey of China's smartphone market shows that the iPhone is set for an astonishing growth in the "country in the middle".

The sample, in which 2,029 Chinese mobile phone users took part, shows that 87% of the participants claimed their next phone will be a 3G device, while 30% stated they expect it will be an iPhone. When price was removed from the equation, the percent of the wanna-be iPhone owners jumped to 53.

Of all major manufacturers that were named in the survey, only RIM and Apple are more desired when the price of their products is not taken into account - 3 percent of the participants plan to buy a BlackBerry device - a percent that increased to five when price wasn't mentioned.

The opposite trend is witnessed with Nokia, HTC and Samsung. According to this Morgan Stanley AlphaWise survey, 25% of the people who participated in it plan to buy a Nokia handset, while 7% responded they expect to purchase an HTC phone and 5% claimed they lean towards a Samsung handset. When price wasn't taken into consideration, these percents dwindled to 20% for Nokia, 5% for HTC and 4% for Samsung.

This research seems to indicate that not only the iPhone is growing in popularity in China, but also that its potential far exceeds its current market share, which is surely a good sign for Apple's long-term future.

source: Morgan Stanley via All Things Digital

iPhone to grow in popularity in China according to a Morgan Stanley survey


FEATURED VIDEO

4 Comments

1. mike unregistered

i wonder what fandroids got to say now... oh wait! they'll come up with the same "it's a marketing thing" or better yet "they been brainwashed by Steve Jobs" LOL!

2. IOS5 unregistered

@mike hahahahahaha

3. taco50

Posts: 5506; Member since: Oct 08, 2009

+1 mike pretty sure Apple isn't doing much advertising in Japan

7. yrp unregistered

to mike: the reason for the hype. STATUS SYMBOL. I'm not saying that the iPhone isn't a great device but when that's all they here about western culture from a mobile phone standpoint, of course it's going to be all the rage.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.