iPhone still the #1 smartphone in the U.S., but Android is the top platform

iPhone still the #1 smartphone in the U.S., but Android is the top platform
For all of the times we see the global numbers showing Android overwhelmingly taking over the smartphone market, there is still the smartphone market in the U.S., which shows a far different story than elsewhere. The standard theory is that Android has so much market share because of inexpensive low-end devices around the world, but that Apple is still holding its own in the high-end market. If that's true, it would explain the numbers we're seeing in the U.S. where the high-end market is bigger than many regions.

According to the data from Statista, Apple is by far the most popular manufacturer for U.S. consumers with 40% of the market as of Q2 2013. Of course, this still puts iOS in second place behind Android, which clocks in at 52% of the market. Not surprisingly, Samsung leads the way for other manufacturers with 24.7% of the U.S. market, most of which are Android devices, but a small percentage are Windows Phone. HTC comes next with 9.4%, Motorola afterwards with 9%, and LG with 7%. 

With Android and iOS combining for 92% of the U.S. market, that leaves a little bit for other platforms. BlackBerry leads the rest with 3%, then Windows Phone and "Other" combine for 2%. 


source: Statista via Mashable

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40 Comments

1. Dr.Phil

Posts: 2488; Member since: Feb 14, 2011

I wonder if the Lumia 1020 is enough to bring Nokia up from that abysmal 1.2% share. I hope they are still considering offering non-Windows Phone devices, because I still think that is the best option moving forward for them.

2. Commentator

Posts: 3723; Member since: Aug 16, 2011

Being stuck on AT&T at $300 on contract is really holding it back. The 1020 isn't exactly a mainstream device meant to grab marketshare anyways, that's the 920-Series' job.

8. Dr.Phil

Posts: 2488; Member since: Feb 14, 2011

Well, yes, but even with all of the new Lumia 920s that have been released on Verizon, T-Mobile, and AT&T there is still no real gain in market share for Nokia. It is possible for one device, no matter if it's exclusive or not, to help increase the market share of a company. Apple did it with the iPhone and it's exclusivity to AT&T. Motorola did it with it's DROID line on Verizon.

15. sri_tech

Posts: 188; Member since: May 21, 2013

That's because iPhone was the first to the market. The reason for Motorola's surge is there was no iphone on Verizon. So verizon promoted droid line extensively. Is Verizon promoting Nokia Lumia's the same way they did for Droid line up? No. Another reason for Nokia's low sales is they have zero presence in prepaid market. They launched 520 (AT&T) and 521 (T-mobile) in July which comes under Q3. These two models (520, 521) are the top selling no-contract phones on Amazon. They also need to bring their Lumia's to other prepaid carriers like MetroPCS, Virgin Mobile and US cellular.

25. Dr.Phil

Posts: 2488; Member since: Feb 14, 2011

Yes, but when you boil down to it, the people who switched carriers or the people who bought those devices really wanted those phones. I still see examples today where there are several people who will switch carriers according to what they are offering in terms of devices. I have a friend who has gone from Verizon to AT&T and then over to T-Mobile just because he wanted a certain device. Also, my point was that when there are phones that introduce a new platform (in this case Windows Phone 8), usually people will switch to the carrier that is offering that new platform, whether exclusively or not. In this case, it seems to be that AT&T is the one who is really offering Windows Phone 8 devices that also happen to be Nokia Lumia devices. However, people are not really buying the Lumia devices in general (across any of the three major carriers). Verizon may not be promoting the Lumia line, but AT&T is definitely promoting it. In fact, if you were to ask me I would say they are treating the Lumia the same way they treated the iPhone when they had exclusive rights to it. I see advertisements about the new Lumia 1020 at almost every commercial break. You have to wonder if Nokia were to offer the devices with another OS if people would buy them more than they are now. It's an interesting thought and one that we must consider when looking into these numbers. I do agree with your comment about the prepaid presence.

3. clevername

Posts: 1436; Member since: Jul 11, 2008

I hate to be the one to call you out Michael, but the total of nokia and Huawei make up about 2%. other makes up 4% by itself

12. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

Michael is so butthurt by Sammy's success he has to post his usual propaganda to try and feel relevant as Apple continues to slide down the totem pole. Here are 3 more important headliners: Samsung sold 2X more phones than iPhone worldwide last Q. Samsung leads Apple as the most profitable smartphone manufacturer. Samsung phones top Apple iPhones in the American Customer Satisfaction index.

26. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Funny, because Samsung didn't actually become the most profitable smartphone maker, and you cite a survey (ACSI) that had a sample size of 250. 250 respondents is not representative of anything where millions of devices are sold. http://bgr.com/2013/07/23/samsung-most-profitable-consumer-electronics-company-apple/ http://www.theacsi.org/about-acsi/frequently-asked-questions How are ACSI data collected? The ACSI surveys customers of companies and users of government services randomly via telephone and email. Potential respondents are asked questions about their purchase and use of specific products and services bought within specified, recent time periods (these periods vary according to the product or service). Those who qualify as respondents are then asked from which company or which brand they have purchased, and responses to the ACSI survey questions are coded as a customer interview for that company. The ACSI score for each company is based on a sample of 250 customer interviews, with more than 70,000 interviews conducted annually.

36. clevername

Posts: 1436; Member since: Jul 11, 2008

I don't think Michael is being butthurt or biased he's simply reporting on a report that was released. he didn't make up the data. your accusations are childish

34. MichaelHeller

Posts: 2734; Member since: May 26, 2011

I was referring to the platform totals in that part, not the manufacturer totals.

37. clevername

Posts: 1436; Member since: Jul 11, 2008

even on devices wp and others are 2%each, combining for 4.

4. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

it's so funny how iPhoners need to feel important when nothing out of Apple's camp is compelling anymore. Seriously. 1Phone wonder is over and Apple's time has passed. No Jobs will soon share a similar fate that Microsoft is without Gates. Gates and Jobs are not replaceable and Balmer and Cook are just men, not one-of-a-kind geniuses... Sorry Apple, at least when Jobs ran things Apple stood for quality, now Apple is just running around like chickens with their heads cut off. Plastic iPhones and iOS 7 which has reversed everything about Apple's iconic identity for the last 6 years and made it look like a pastel colored, flat, frosty glass blurry and bad Android theme. It's time we all see technology NOT through the NARROW vision of Apple's eye! Buh bye Apple, you had a near decade run, not bad for a 4 products lol.

7. networkdood

Posts: 6330; Member since: Mar 31, 2010

I know, however, there is a cult-like following in America for Apple and its products.

10. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

Well Apple inspired you enough to name your profile after it. Not to mention you being there on every apple related news. So i think it's still the most relevant company out there.

19. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

Profile? nah, a whole website! Jobs made a fool of himself with his silly ass quote and way of thinking and my youtube video http://youtu.be/GvPlAyTG4ik fully and totally pones him. I dare you to watch it and disagree, i will paypal you 10 iPones if you don't laugh your ass off (that's 10 bux in non apple fanboy money)

22. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

Funny how a fool was one of the richest guy and made two very successful companies, while you, well you made a website. Stupid Jobs.

31. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

Didn't say he was a fool, I called and think of him as a genius BUT his statement did make him look like a fool, disagree? "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong, I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this." ~Steve Jobs Great men can/do act a fool sometimes.. this was sometime and my parody makes fun of this

28. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

The fact that you are trashing a guy who has been dead for years proves what a repugnant little troll you are. See, Steve actually did something with his life, rather than spending it trolling the internet for stories on a company that scared him. If you like some other brand, then that's fine. Just save us all the hassle of seeing your blatant trolling and seeing your ignorant and naive comments on every single Apple article. Don't you get that if you hate Apple, these articles aren't for you, they are for those people who are interested in Apple?

30. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

A) I called him and he is/was a genious B)He is/what made Apple great C)He is dead and this hurts Apple beyond your Apple fan's worst fears D)I made fun of this statement: "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong, I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this." ~Steve Jobs E)If you cannot see how silly his quote was, how utterly ridiculous that he wanted to destroy a competitor by wasting 40billion dollars of Apple's money and you don't get my humor, cool but calling me a troll because you don't like MY VALID opinions makes you the troll

32. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

yes haha, misspelling genius certainly doesn't make me one lol

33. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

and one last thing, I don't actually hate apple products, just their arrogant fans and ridiculous websites that promote so incessantly such mediocrity. This website is called phonearena not cultofapple. Some of these fanyboy written articles couldn't be less appropriate for a unbiased website as this is supposed to be... and that is why i speak my mind, but with some humor (oh I'm not funny to you? hmmm, let me work on that) and all valid, detailed opinions... countering the fanboyism if you will, somebody has got to do it, can't let you guys just run wild :/

20. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Dillusion is a b*tch ain't it!

23. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

You should know!

5. Rehankhan

Posts: 323; Member since: Oct 24, 2012

wow blackberry doing better than nokia in US? thats new

38. clevername

Posts: 1436; Member since: Jul 11, 2008

that's not that new. nokia lost us marketshare when blackberry was still a powerhouse. BB has had more marketshare since before the wp nokias debuted

6. networkdood

Posts: 6330; Member since: Mar 31, 2010

I am still surprised that Apple has a 40% share of the market, considering there are many phones better than an iPhone. Also, I wonder how much of the share is the iPhone 4 and 4S.

9. milesboy5

Posts: 179; Member since: Nov 07, 2012

The iphone 4 has to have a much greater share than the iphone 5 because of carriers subsidizing it for free on a 2 yr contract

11. softfurryanus

Posts: 232; Member since: Jul 09, 2013

People don't care, some just want that apple on their phone. Not to mention it is an American company so even though they don't make any phones here they do get that additional support that Samsung and other foreign brands will never get here.

14. special4u

Posts: 63; Member since: May 22, 2013

iphone 4 still kicking ass after 2 years, though it may show some age, but still greater experience than most mid range phones.

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