Android is taking over the world: 80% of all smartphones run Google's OS

According to Strategy Analytics' latest report, Android is getting dangerously close to worldwide dominion with a record 80% of all smartphone running the mobile OS. What's more Android has gone a step further – it's the main driver behind the continuing climb of the smartphone industry:

This is an amazing result no matter on which side of the fence you find yourself. Just for the sake of perspective, Android had a 70% share of the total smartphone OS pie just half a year ago. So how does Android do it? Competitive licensing costs, a wide portfolio of OEM partners and a ginormous app store, according to Strategy Analytics.

For Google to win, somebody has to lose. In this case, iOS has dropped down to 14% of all devices running Apple's software, its lowest since Q2 2010.

But Google isn't the only winner, for Windows Phone now hums under the hood of 4% of total smartphones, an all-time high for the mobile OS. While Microsoft's fledgling brainchild has made “steady progress”, it's Nokia “strong support” that's helped achieve most of it, according to the report. Analysts go further still and claim that WP8 won't be really taking off any time soon unless it improves in at least two key areas:

So what are we to make of all this? We're certainly happy for Android, and realize that it's the main force turning smartphones from a luxury to commodity (which is, again, something to be happy about). That being said, we can't help but feel uneasy of its growing dominion and what that spells for consumer choice, or lack thereof.

source: Strategy Analytics



1. htc_evo_3d

Posts: 84; Member since: Mar 11, 2013


2. Sesameopen

Posts: 109; Member since: Aug 02, 2013

The hat andy is wearing happens to be the queen's crown :( Sorry!

21. Dorothy69

Posts: 498; Member since: May 21, 2013

It's not The Queen's Crown you dildo, it's The Monarch's Crown. Besides, The Queen (monarch) has various crowns in his/her arsenal. British Monarchs throughout history have also had their own crowns customly made for their regal coronations, therefore, there are many crowns in existance. Educate yourself before uttering ignorance and OFF with your head!!

49. tech2

Posts: 3487; Member since: Oct 26, 2012

Wow ...I am from England and even I don't know about Royal Crowns that much XD....and I work like 3 miles away from Buckingham Palace

12. MartianMe unregistered

This is the time to envy google.

46. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

I imagine the folks over at Apple and MS are feeling a bit butthurt right about now. What is the saying? - prepare to be assimilated; resistance is futile...?

51. buccob

Posts: 2981; Member since: Jun 19, 2012

So I guess this is similar to what happen to Apple vs Windows in the computers segment... Many people were predicting this at the beggining of Android...

62. Slammer

Posts: 1515; Member since: Jun 03, 2010

Apple isn't feeling butt hurt. Their sole directive is profit. They're good at it. They don't care if they only have 10% marketshare. As long has individuals pay the inflated prices through their practice of vertical integration, they continue to flourish. John B.

66. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Ummm. Apple does care about market share. A declining market share means a declining total profit - even if they were making 100% profit on each iToy they sold. It's not about unit profit, it is about total profit, which adds in total units sold. Total units sold equates to market share.

67. Slammer

Posts: 1515; Member since: Jun 03, 2010

Lol. I was being facetious. Notice my subtle jab. John B.

69. sgtdisturbed47

Posts: 974; Member since: Feb 02, 2012

It's easy to flood the market with cheap droids from several different manufacturers.

78. androidfanboy

Posts: 162; Member since: Jun 24, 2013


25. noim1

Posts: 297; Member since: May 15, 2012

Android is King for 1 reason & that's serving what the User wants.And not the other way around (lik some fruit company)....It gives the user choices ,Freedom ,Power & many more to come .... Thanks Google for Making this amazing OS & changing the mobile world !!!

58. Commentator

Posts: 3723; Member since: Aug 16, 2011

By "fruit company" I assume you mean BlackBerry? What else COULD you mean...

71. whysoserious

Posts: 318; Member since: Jul 20, 2012

Speaking of which, I feel sad about Blackberry. They were flourishing and topping the charts before, but now they belong to that "others" part of the chart.

77. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

Blackberry is the phone's name RIM is the company name.

9. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

its an android world after all..

60. Commentator

Posts: 3723; Member since: Aug 16, 2011

The latest ride at Disney World?

11. scriptwriter

Posts: 396; Member since: Nov 13, 2012


13. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Android: I am open source, come to me.

18. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

All hail Android!

20. boosook

Posts: 1442; Member since: Nov 19, 2012

Lack of consumer choice, you say? Comsumers are actually choosing what they want, and they're choosing the OS that is both the most powerful and flexible. So there's not any lack of choice at all. Consumers are free to choose and they do it. Yes, in theory it would be nice to have, say, Android, IOS, WP and BB with 25% each, but in practice this would be a nightmare for software developers and industry. A "de facto" standard is what allows the industry to grow, it's what happened with Windows in desktop computing during the past years and with Linux in servers, and what will happen in mobile computing with Android in the next years. Users simply choose what best fits their needs.

30. Chris.P

Posts: 567; Member since: Jun 27, 2013

I think you're carrying this away, and in a different direction. In fact, your Microsoft parallel is particularly relevant, but I guess we both decide to read it in a different manner. Namely, some of us are especially weary of another replay of the new-frontier-gone-monopolistic scenario, because this could very well be where we're headed. More Android devices will... breed even more Android devices, unless someone or something disrupts this, somehow (just look at how much money has been thrown WP's way and for what, 4%?). I use and admire Android. In fact, getting to 80% means they've done a ton of things right. I am glad that Google went the open route -- I think this helps the industry as a whole. But I do think it's in pretty much everybody's best interest for more competition to take place. Let's just hope that at least one of the fledgling mobile OSes, like Firefox, webOS, Tizen, Jolla or Ubuntu make it. You spoke a lot about choice, and you nailed it, except for one thing: we need more of it.

31. Googler

Posts: 813; Member since: Jun 10, 2013

Agreed. I'd just be happy to see BB come back into what they used to be as a start.

48. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

There is a reason BB has failed - arrogance. Unfortunately, there isn't anything left of BB that can be the basis of a re-invention of BB.

35. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Any of the FOSS mobile OS would make an excellence second and third choice alternative. I am done paying $300 for Windows and Offices software licenses.

50. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

As you point out, 80% means the Android team and their OEM partners are doing a lot of things very right. The problem for any competitor is the circumstance where the 80% sucks the oxygen out of the room. Look at how much $ MS has poured into WP and all they have to show for the effort is 4%.... The only reason MS is dumping the $ into WP that they are is because they are faced with an existential challenge. The mobile space is basically a duopoly. Innovation will come from OEMs trying to fight for a piece of the 80%.

61. Dorothy69

Posts: 498; Member since: May 21, 2013

The only reason Microsoft is dumping so much money into WP8 (Windows Mobile) is to try and ultimately push Windows 8 desktop or RT, unfortunately, the average user will shun Windows 8 because it is such a departure from their previous iterations. Don't get me wrong, technically speaking, I can appreciate certain aspects of Windows 8 Pro but, admittedly, it is contrived as all hell for the average end-user. And, again, this relates to the comment because Microsoft still believes that loyal users of it's desktop platform will one day adopt their mobile platform and, conversely, they're hanging on to hopes that the few users they have globally (4%) in the mobile arena will one day accept their desktop Windows 8 on a larger scale.

56. Dorothy69

Posts: 498; Member since: May 21, 2013

"Competition", as you put it will take place with the various major OEMs, i.e., Samsung, HTC, Motorola, Huaweii (Sp?), LG, etc; each will offer something different and each will maintain a loyal customer base as long as they remain competitive. The beauty of Android is that it allows for said differences, whereas, Apple and Microsoft do not; it's either their way or the highway. People no longer want to be slÅves to their mobile (or mobileless) OS.

68. number29

Posts: 185; Member since: Jan 25, 2013

The competition you're talking about is only on a hardware and skinning level. All of those devices will still be running Android. Proper competition would be for all of those manufacturers to be using all sorts of differents OSes, not the same OS with just a different skin.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless