As pre-orders start, Apple drops a couple of iPhone XR promo videos to remind us that we want it

It has been a month since Apple announced this year's trio of smartphones β€” the premium-priced iPhone XS and XS Max, and the more... grounded iPhone XR. The latter, however, just became available for pre-order today, and will be coming out in a week.

So, of course, Apple wants to remind us of the XR's existence, so we get a few promo shorts that showcase the phone and some of its distinct features, as well as a guide on how to use Portrait Mode. The latter is actually valid for all current-generation iPhones going forward.

What are the iPhone XR's differentiators, compared to the XS line? For one, we have the price. The XR also only comes with a single camera on the back. However, Apple still provides Portrait Mode with digitally-applied bokeh on this phone by using the same single-camera sorcery that Google did with the Pixel 2 last year. The iPhone XR has an LCD screen, unlike the XS models and their OLED panels, which may be a pro or a con, depending on whether you care or prefer one over the other. The iPhone XR has no 3D Touch, unfortunately, and its bezel is slightly bigger. One last thing β€” the iPhone XR's body is still made of aluminum, while the XS line has moved on to that premium-feeling stainless steel.

But hey, not all is bad. For one, the aluminum plates allowed Apple to offer the iPhone XR in 6 very different, punchy colors, which we certainly do appreciate. The iPhone XR has the very same A12 Bionic chip on the inside and the very same, improved Face ID sensor on the front as the more expensive XS phones. In other words, it's a no-compromise, 2018 iPhone at its core, with some corners cut at a few spots. How much you care about said corners, well β€” that's up to you.

Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2942 mAh(25h talk time)



1. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Stunning ads as always!

6. Atechguy0

Posts: 918; Member since: Aug 03, 2018

You missed things like the XR has less RAM, less storage options, less water resistance, and since it has a LCD display instead of an OLED display there is no HDR support for the XR's.

8. Trex95

Posts: 2383; Member since: Mar 03, 2013

It’s midrange phone not aflgship same as iPhone SE.

9. path45th

Posts: 407; Member since: Sep 11, 2016

With the A 12 bionic in it, it cannot be mid range. It easily surpasses all android phones available.

10. vincelongman

Posts: 5753; Member since: Feb 10, 2013

It costs $750, so it still competes with the Android flagships The A12 is ~6 months newer than the 845 with a newer 7nm so it would be embarrassing if they didn't take the lead like with the A10/A11 in GPU

11. bekks unregistered

What do mean simply surpasses all Android phones...people funny enough still look at benchmarks and not real world performance... Most Android phones perform similarly with iPhone... Speed and smoothness.... It's hard to tell the diff except if u are invested in IOS ecosystem

2. luisoduque

Posts: 11; Member since: Apr 08, 2017

we dont want it.

4. KonaStang4.6

Posts: 285; Member since: Nov 04, 2011

YOU don't want it.

3. Valdomero

Posts: 704; Member since: Nov 13, 2012

Tim Cook should definitely consider creating a dedicated publishing company, they make the most eye-candy comercials ever, they're so catchy that they can make you buy this crappy Xr.

5. KonaStang4.6

Posts: 285; Member since: Nov 04, 2011 could just read and keep scrolling. Facebook is where you can blog about your feelings and people can care. #inmyfeelings

7. Tipus

Posts: 905; Member since: Sep 30, 2016

Don't forget to follow your own advice in android articles :))

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