iPhone X sales surpass 60 million units as Apple prepares iPhone Xs unveiling

iPhone X sales surpass 60 million units as Apple prepares iPhone Xs unveiling
Apple iPhone X

With just under 12 hours to go before Apple unveils the next-generation iPhone Xs, a new report by Counterpoint Research has revealed that shipments of its predecessor, the iPhone X, have surpassed 60 million units after 10 months of sales. 

To be precise, the iPhone X has sold over 63 million units as of August, with over 30 million of these being split between the US and China. Interestingly, while sales in the US were highest during the initial months of sales, China’s demand for the smartphone didn’t commence until January. This was due to a lack of promotion prior to this period. Aside from these markets, Apple also saw strong demand in Japan and Europe. Unfortunately for the company, though, its presence in India remained almost non-existent, with the market accounting for just 1% of total iPhone X sales.

Although shipment numbers for the iPhone X are still pretty impressive, they do pale in comparison to 2014’s iPhone 6. This smartphone took just six months to reach the 60 million milestone and, by the tenth month of sales, had already shipped 90 million units. However, revenue numbers do act as a testament to Apple’s strategy. After all, despite the significant difference in shipments, both the iPhone X and iPhone 6 generated almost the same $62 Billion in revenue.

Looking into the future, Counterpoint Research is expecting Apple’s three new iPhones to push revenue levels even further. And, much like analyst Ming-Chi Kuo, it expects the 6.1-inch iPhone Xc to be the main driving force behind this.

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. tiara6918

Posts: 2263; Member since: Apr 26, 2012

The iphone x is an amazing phone without a doubt but splurging a $1000 or more for a smartphone is totally impractical. I get that people may use this phone for a few years, might get 5 years of os updates or more and apple's after sales service is outstanding but is paying this much for a phone worth it?

4. hjl2345

Posts: 91; Member since: Aug 11, 2018

Welp, I am pleasantly surprised by the rather civil comments. I agree with the fact that the price maybe too high for a phone, but I guess customers are willing to pay for it, so I guess they are here to stay with us for a while.

6. midan

Posts: 3112; Member since: Oct 09, 2017

i'v said it few times, the product which you use hours every day and is most used gadget in your life, i see no problem paying lot about it if have money. Phone is one of the easiest thing to put money. I bought X right away when it came and in my opinion it's already been worth of it's price and more.


Posts: 945; Member since: Feb 23, 2014

Mid range phones can do everything an iphone can so there is no need to spend $1000

12. midan

Posts: 3112; Member since: Oct 09, 2017

Cheap car can do everything what more expensive car and yet so many wants the more expensive model, why? Same goes for everything, you can eat hamburger meal at mcdonalds, it makes you full, you can also pay lot more for hamburger and it makes exact same thing, makes you full. Cheap guitar can do all what expensive guitar, i can keep doing this all day. It's not about what it can do, it's about how it does that. Something what android boys just can't understand, some people just need that extra little bit more. If you settle for less, i don't have problem with that

13. Vokilam

Posts: 1368; Member since: Mar 15, 2018

Awesome post to an already tired rhetoric.

20. doublestandardz

Posts: 103; Member since: Jul 06, 2018

i play guitar for 20 years. there is no comparison between a mexican strat and usa expensive model. The more expensive usa model plays better, feels better, has better quality which results in better tone. Cheap guitar goes out of tune, bad frets, bad pickups, etc. However, a mid range phone is the same as an overpriced iphone x. BTW, cheap hamburgers can get you food poisoning or indigestion, also a bad comparison. I can do this all day as well.

15. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Does your mid range android phones can connect to apple ecosystem? NO!!! I have an ipad pro, macbook pro, apple watch series 3, AirPods, homepod, ipod classic and iphone X. What do you think is the probability that i would buy an android?

18. cmdacos

Posts: 4319; Member since: Nov 01, 2016

Thankfully it can't. iCloud gets penetrated more often than a street worker...

22. whatev

Posts: 2411; Member since: Oct 28, 2015

You misspelled “me” (referred to yourself) when you wrote “street worker”

25. luis.aag90

Posts: 278; Member since: Aug 12, 2014

How much that "perfect" ecosystem cost you? That's the problem. A lot of people don't have such ecosystem so the point of sticking with Apple is mostly something else.

2. Cat97

Posts: 1976; Member since: Mar 02, 2017

Let people display their status by using an expensive smartphone. Except that for most, that expensive smartphone is like half of their wealth. The iPhone X is just like Facebook: what you see about people is not the reality, it's a fantasy world that they create to look better in front of the others.

3. androtaku

Posts: 246; Member since: Dec 12, 2013

iphone or any flagship smartphone is not even remotely "out of reach" kinda money to any middle or even mid lower class people at the most part of the developed world,an entry level rolex or mercedes cost many times a casio and toyota,yet people buy them in herds. people just buy whatever they like most of the time without thinking much in term of showing off, if you find that off putting that's just you being butthurt

7. midan

Posts: 3112; Member since: Oct 09, 2017

People like you are so funny :D seriously phone as a status? it sounds like you are bitter, most buy it because it's a great phone and they can afford it. Young kids might want phone for status symbol, but very few of them have X.

21. doublestandardz

Posts: 103; Member since: Jul 06, 2018

and another point, there is no status anymore b/c the iphone x copied the Essential phone and every other phone has copied that look, so now when someone holds a phone with a notch, they all look the same.

23. midan

Posts: 3112; Member since: Oct 09, 2017

IPhone didn't copy essential, do you seriously think Apple chose that design just few months before release?

5. ZombieHunter

Posts: 268; Member since: Oct 13, 2013

All of those Kids in mom/dads spare room, Starbucks and McDonalds employees calling in sick and waiting in line to finance their new phones. Priceless!

8. L0n3n1nja

Posts: 1584; Member since: Jul 12, 2016

60 million iPhone X sales generated the same profit as 90 million iPhone 6 sales did. Now that's some improved profit margins. Is the 2020 iPhone gonna average $1200 or will they finally reach a point where people quit paying more?

9. midan

Posts: 3112; Member since: Oct 09, 2017

Great to see X selling this well, i never doubt it, it's amazing phone, near perfect. No wonder so many wants one. great markets for butthurt cream now

10. Bozzor

Posts: 248; Member since: May 02, 2012

It is a lot of money initially, but it actually works out to be a very smart buy, simply, due to the fact that it will have the latest software for 4+ years, twice as long as the Android equivalent in most cases - maybe longer - and the resale price is way higher than for any other handset. You pay a lot initially, true, but you actually end up with a product that is updated well and which you can recover a good percentage of the initial outlay if you sell it.

14. cmdacos

Posts: 4319; Member since: Nov 01, 2016

60 million people can't see full screen content. Apple continues to laugh all the way to the bank, lmao.

16. midan

Posts: 3112; Member since: Oct 09, 2017

yet the fun part is that when we talk about touchscreen, it's already covered with your fingers, most of time you cover parts of your screen anyway, and actually parts which you want to see. Living with notch is no real problem, but of course you wouldn't know that.

19. cmdacos

Posts: 4319; Member since: Nov 01, 2016

Wtf... You seriously leave your thumb on the screen when watching video, reading a web page, etc??? Hahahahaha OMG No I don't know what putting up with lazy design like a unibrow on my phone is like. I expect far more from my OEM.

24. midan

Posts: 3112; Member since: Oct 09, 2017

Notch doesn't reach to videos and also not for reading web Pages.

17. Wazupmrg

Posts: 198; Member since: Apr 10, 2017

Spin baby spin!

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