The price of the Apple iPhone X has caused a shift in the iPhone market

The price of the Apple iPhone X has caused a shift in the iPhone market
With the launch of the Apple iPhone 6 and iPhone 6 Plus in 2014, Apple started offering a regular sized model and a "Plus" variant every year. According to a chart created by business analytical firm Mixpanel, it has been traditional for the lower priced, regular sized iPhone to grab a larger share of iPhone sales than the "Plus" variant during the course of the year following the release of the latest models.

For example, in 2015 the Apple iPhone 6 had a 33.40% share of iPhone sales compared to the 10.22% that belonged to the iPhone 6 Plus. The next year's iPhone 6s grabbed 21.39% of the iPhone market overwhelming the 8.61% belonging to the iPhone 6s Plus. The pattern continued in 2016 with the iPhone 7 and iPhone 7 Plus, although the difference in market share between the two was pretty slim.

The pattern looks like it will be broken with the iPhone 8 and iPhone 8 Plus. Through August, the former has a 7.89% slice of the iPhone pie, while the latter owns 9.37% of the iOS handset market. It is clear to see that this turn of events can be "blamed" on the Apple iPhone X. The tenth anniversary iPhone has a 12% iPhone market share, but it also has a very high price ($999 for the 64GB model and $1,149 for the 256GB variant). As a result, the iPhone X makes the iPhone 8 Plus ($799 for 64GB, $949 for 256GB) look like a bargain. This drives sales to the iPhone 8 Plus, allowing it to be the first "Plus" iPhone model to score a higher share of iPhone sales than the less expensive, regular sized version.

This year's iPhone line up will be configured much differently as we expect to see a 6.5-inch iPhone Xs Max, a 5.8-inch iPhone Xs and a more affordable iPhone Xc with a 6.1-inch LCD display. While most analysts expect the iPhone Xc to outsell the other two units because of price, the sheer size of the iPhone Xs Max has many phone buyers talking about purchasing that model.

Related phones

iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)
iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. Atechguy0

Posts: 918; Member since: Aug 03, 2018

The iPhone with the 6.1" LCD display should be Apple's best seller. If and only if it's priced lower like the analyst are saying from $600-$700. But Apples growth has been stagnant for a couple of years now.

2. dubaiboy78

Posts: 442; Member since: Sep 19, 2014

Greedy company!!!

3. lyndon420

Posts: 6737; Member since: Jul 11, 2012

Oh good lord!!! Just release the stupid thing already...then afterwards maybe the world will consider turning again!!

4. rouyal

Posts: 1573; Member since: Jan 05, 2018

I’m surprised how well the smaller version of iPhones sold over the Plus models, despite what companies say about demand for them. I’m not fully convinced it’s because they are the cheaper version. The sales numbers of the new iPhones, with the cheaper one being bigger than the more expensive will be interesting to see. I still think it’s a conspiracy for companies to push bigger phones because they are cheaper to make.

8. midan

Posts: 2716; Member since: Oct 09, 2017

Most of people doesn't want big phones, they are forced to get them, especially in android world if you want high end phone with all the good stuff it's going to be big. Apple also made harder to buy smaller model when having dual cam only for bigger phone, there you can see how more people started to buy the bigger model after dual cam. But then luckily X came, smaller phone with dual cam.


Posts: 926; Member since: Feb 23, 2014

The X is still too big. We need SE size of phone with the screen of the X.

5. Back_from_beyond

Posts: 1377; Member since: Sep 04, 2015

Maybe I'm reading it wrong but doesn't it also indicate that year after year the newer models seem to draw less interest than older ones?

6. Alcyone

Posts: 315; Member since: May 10, 2018

Agreed. Just waiting for the defensive comments and trolling...

10. Loubielou

Posts: 603; Member since: Jul 11, 2012

"Getting Away With it All My Life" super song Apple sings to it iPhone users Ripping them off All the Time,How can so many consumers give in to a company that just Rips them Off

11. midan

Posts: 2716; Member since: Oct 09, 2017

how it's ripping them off if the product makes us very happy? Should we buy cheap crappy android phone and be butthurt and bitter like you?

12. Nimbus

Posts: 442; Member since: Apr 02, 2018

You apple fan boys should have supported Microsoft Windows mobile platform against Google Android together with windows mobile fan if apple really did rip your money off which we know some of u apple fan won't say it.Apple really do rip people money off,what u know how some of many people dealing with apple Douche attitude to go with limited product and services what apple had been providing since the time apple introduce iPhone together with android and windows phone 7.yea u may say it becoz apple iPhone is satisfying u but u forgotten your needs may be small compare to other apple fan or other platforms fan needs to fulfil their work everyday with other platform product seamlessly.We are not bitter but how apple treat their customers is not right in the competition especially if our diverse needs are not being fulfilled in time and apple taking it time to bring them down into iPhone or other products & services whenever they want despite having huge cash in bank.

13. Nimbus

Posts: 442; Member since: Apr 02, 2018

Being an fan of apple u should expect the company to give u users the thing in time what u really been demanding since long time bcoz of rival competition and changes in mobile technology evolution time.Not forcing user to suffer with their low changes in prouct & services that not how competition in reality work so of course for u as single person it's easy saying,doing but for some other its difficult dealing it with its restricted platform.

14. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Android who complains about apple prices keep saying greedy. If apple is really greedy then why many people bought it. Stupid!!! They bought it because they can get a bang out of their money. Now look at Samsung note prices now, are they selling? No!!! You don’t know how apple work very hard to make OS, app store, hardware, services and other apple products who can work with iphones reliably. They’re harvesting what they invest for a decade. An unparalleled ecosystem, specs wise and performance is the best they have. Seamless integration between their products and third party products like home techs. Its awesome. Just be happy with what you have. And we will make decision base on what’s better for us. Hail !!!

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