ZTE passes HTC to become the 4th largest smartphone manufacturer on the planet
posted by Alan F. / Oct 30, 2012, 1:01 PM
The flagship ZTE Grand X
Quick! Name the fourth largest smartphone manufacturer on earth after the third quarter of 2012. ZTE? You're right and we know you only knew that because you read the headline first. A better question is, who is number five? HTC? Nope. Only .1% separates ZTE from RIM and you know that once BlackBerry 10 launches in the first quarter of 2013, ZTE is going to drop back. In the second quarter, ZTE finished in 5th place, behind HTC. The latter dropped behind both ZTE and RIM in the latest report from IDC, a measure of how difficult things have become for the one time high flying handset manufacturer.
Still, we shouldn't poo-poo this achievement because it is quite remarkable considering that the HTC One X holds a place at the dining room table with the Samsung Galaxy S III and the Apple iPhone 5. Even the casual smartphone fan could name HTC as a major manufacturer of smartphones and most likely could name a recent handset model made by the Taiwan based firm. Can you name a recently released ZTE handset?
Looking at the numbers, ZTE shipped 7.5 million units in Q3 and while initially sold mainly in China, 35% of the company's smartphones were shipped out of the country in Q3, many to North America. Last year, the company increased its smartphone shipments by fourfold to 15 million units making the company the fastest growing smartphone manufacturer on the planet after Apple.
ZTE Named World’s 4th Biggest Smartphone Manufacturer: 30th October 2012, Shenzhen, China – ZTE Corporation (“ZTE”) (0763.Hong Kong /000063.Shenzhen), a leading global provider of telecommunications equipment, network solutions and mobile devices, today announced that it climbed one position to become the 4th biggest smartphone manufacturer in the world during the third quarter of 2012, according to IDC, a leading provider of global ICT market research and advisory services.
The IDC report, Worldwide Quarterly Mobile Phone Tracker, details that ZTE shipped 7.5 million smartphones in the third quarter of 2012, closely following RIM with only 0.1 percentage points between them. Number 5 in Q2, ZTE overcame HTC in the last quarter to rank in the global top four smartphone providers for the first time. The IDC data showed that ZTE’s increased market share is due to continued international diversification efforts in Q3. Traditionally dependent on sales in China, ZTE has now achieved significant uptake in developed countries with 35 percent of its overall smartphone shipments being sold in leading international markets, especially North America.
“The performance of our flagship Grand series smartphones has been a major driver of ZTE’s continued growth in the sector. These include both 3G and LTE devices such as the quad-core Grand Era, the dual core Grand X, and the Intel powered Grand X In. We also launched the world’s slimmest Quad-core Smartphone, Grand Era U985, in Q3,” said Mr. He Shiyou, ZTE EVP and Head of the Terminal Division.
“To maximize the exposure of these smartphones, we have focused on building our distribution channels across the world. Our flagship device, the ZTE Grand X, for example, has now been launched with top distributors in the UK, Switzerland, Turkey, Russia and Italy,” added Mr Shiyou.
ZTE smartphone shipments for the full year of 2011 were more than 15 million, an increase of 400% over 2010, making ZTE the fastest growing smartphone maker after Apple.
HTC had a winner with the EVO but failed to follow it up with solid phones. The EVO Shift and 3D didn't live up to the OG Evo so we had to wait for the One series to wow us again. I like HTC, hope they get back in the game like they were a couple of years ago.
?????? whats going on with HTC......seriously? how are they doing that bad with such great phones? I have to be honest about this, i would buy an HTC phone any day over ZTE and Black berry......Can someone tell the root cause of this misfortune?
For the record I have been a fan of HTC devices and really loved my Dinc. However, in my personally opinion having follow smartphone lore for the past several years, I think HTC's performance has to do with a few factors in varying degrees. I’m sure there are other factors I haven’t/don’t mentioned like the evolution of the ‘Sense UI’. 1) When HTC started to hit their stride and became popular, they tried to create too many smartphones for each carrier that drove issues with quality. Example: Thunderbolt. These received some not-so-great reviews and, in turn, fewer devices were sold. 2) Competition stepped up; Samsung namely. The Galaxy series has performed well and Sammy didn't have the same bad press. Arguably, they also kept their lineup relatively slim. 3) System on a Chip. Other manufactures, including Samsung, were already consolidation chips that allowed for thinner devices and better battery performance. HTC got a late start with SoC and produced some great but thicker hardware that didn’t have the same appeal as other slimmer devices. These are at least some of the bigger takeaways I’ve noted over time but all lead to other manufactures eating away at their market share.
It is hard for HTC because they are making good phones, they are using aluminius and other solid materials and that means that phones are expensive and not everyone can afford it. HTC still means premium phone for me and I would go over ZTE every day. Maybe they are selling good in China or somewhere but not in my country. HTC will come back, it never went down, just competition catch them, they had no competition what so ever 4 years ago and they should realy consider about making some MARKETING ! If someone from HTC is reading this, please start make some comercials or sth cuz on this track, you are lost in space.
HTC said they will NEVER make cheaper smartphones... ZTE is ALWAYS making cheaper smartphones... Thats the difference...
If HTC wants to step in and reach top, they have to concentrate on mid and low end smartphones too... Atleast they should release high end phones with removable battery + SD, imho...
That was going to be my comment. HTC has never recovered from their decision to cut mid-range devices and feature phones. They saw the dollars rolling in from some premium handsets and figured they would never drop back in that market. Very short sighted.
o oo !! wait!! ZTE Not compare with HTC at All..
ZTE Brings Low cost & low Quality products and it can beat htc only in cost..
Htc always have a best phone in the market but how is zte??
they can to much sell only in china becuse they dont respect to quality & more price..
JUST HTC .. This is tribule juke..
whats relatetion is beetween htc & zte !!!!???
no no dont laught me plz............!!!!!!!!!!!!!!!!!
This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.