ZTE passes HTC to become the 4th largest smartphone manufacturer on the planet

ZTE passes HTC to become the 4th largest smartphone manufacturer on the planet
The flagship ZTE Grand X

The flagship ZTE Grand X

Quick! Name the fourth largest smartphone manufacturer on earth after the third quarter of 2012. ZTE? You're right and we know you only knew that because you read the headline first. A better question is, who is number five? HTC? Nope. Only .1% separates ZTE from RIM and you know that once BlackBerry 10 launches in the first quarter of 2013, ZTE is going to drop back. In the second quarter, ZTE finished in 5th place, behind HTC. The latter dropped behind both ZTE and RIM in the latest report from IDC, a measure of how difficult things have become for the one time high flying handset manufacturer.

Still, we shouldn't poo-poo this achievement because it is quite remarkable considering that the HTC One X holds a place at the dining room table with the Samsung Galaxy S III and the Apple iPhone 5. Even the casual smartphone fan could name HTC as a major manufacturer of smartphones and most likely could name a recent handset model made by the Taiwan based firm. Can you name a recently released ZTE handset?

Looking at the numbers, ZTE shipped 7.5 million units in Q3 and while initially sold mainly in China, 35% of the company's smartphones were shipped out of the country in Q3, many to North America. Last year, the company increased its smartphone shipments by fourfold to 15 million units making the company the fastest growing smartphone manufacturer on the planet after Apple.

ZTE's name recently came up in regard to an investigation conducted by the House Permanent Select Committee on Intelligence which said that the Chinese company could be involved in conducting acts of espionage against the U.S., an accusation that was denied by ZTE.

source: ZTE via AndroidCentral

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22 Comments

1. smallworld

Posts: 517; Member since: Jul 13, 2012

Hooray !!

2. thekai12

Posts: 25; Member since: Dec 07, 2010

To bad for ZTE im still for HTC. But do like the nexus 4

3. ryq24

Posts: 874; Member since: Oct 17, 2011

watch out for lenovo and hwawei!

4. AppleIsGod

Posts: 56; Member since: Aug 27, 2012

If zte makes the next nexus, its going to cost 250.... go zte

5. RapidCat

Posts: 351; Member since: Jun 12, 2012

If zte makes the nexys device apple will sue the device. And zte dis not have alot of patent to defend they self

6. ajac09

Posts: 1482; Member since: Sep 30, 2009

Just has the Chinese government and if I was apple I would fear them more then anything else.

7. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

Not surprising when your home country has a population of a billion and u make cheap low cost smartphones phones. ZTE will never reach what HTC has achieved. "quality"

15. SleepingOz unregistered

Do you have a crystal ball or something?

18. jackhuny

Posts: 10; Member since: Oct 30, 2012

HTC Quality? Really?

8. Aeires unregistered

HTC had a winner with the EVO but failed to follow it up with solid phones. The EVO Shift and 3D didn't live up to the OG Evo so we had to wait for the One series to wow us again. I like HTC, hope they get back in the game like they were a couple of years ago.

20. shirtlessrabbit4

Posts: 40; Member since: Oct 07, 2012

They need to expand their tablet lineup methinks

9. XPERIA-KNIGHT unregistered

?????? whats going on with HTC......seriously? how are they doing that bad with such great phones? I have to be honest about this, i would buy an HTC phone any day over ZTE and Black berry......Can someone tell the root cause of this misfortune?

11. bart7773

Posts: 7; Member since: Oct 04, 2009

For the record I have been a fan of HTC devices and really loved my Dinc. However, in my personally opinion having follow smartphone lore for the past several years, I think HTC's performance has to do with a few factors in varying degrees. I’m sure there are other factors I haven’t/don’t mentioned like the evolution of the ‘Sense UI’. 1) When HTC started to hit their stride and became popular, they tried to create too many smartphones for each carrier that drove issues with quality. Example: Thunderbolt. These received some not-so-great reviews and, in turn, fewer devices were sold. 2) Competition stepped up; Samsung namely. The Galaxy series has performed well and Sammy didn't have the same bad press. Arguably, they also kept their lineup relatively slim. 3) System on a Chip. Other manufactures, including Samsung, were already consolidation chips that allowed for thinner devices and better battery performance. HTC got a late start with SoC and produced some great but thicker hardware that didn’t have the same appeal as other slimmer devices. These are at least some of the bigger takeaways I’ve noted over time but all lead to other manufactures eating away at their market share.

10. b1acktiger

Posts: 223; Member since: May 19, 2012

Cheap phones can sell easily. It is always difficult to sell premium priced handsets. i'll use my 3310 again, but never a ZTE

12. murati

Posts: 21; Member since: Apr 29, 2012

It is hard for HTC because they are making good phones, they are using aluminius and other solid materials and that means that phones are expensive and not everyone can afford it. HTC still means premium phone for me and I would go over ZTE every day. Maybe they are selling good in China or somewhere but not in my country. HTC will come back, it never went down, just competition catch them, they had no competition what so ever 4 years ago and they should realy consider about making some MARKETING ! If someone from HTC is reading this, please start make some comercials or sth cuz on this track, you are lost in space.

13. kanagadeepan

Posts: 1222; Member since: Jan 24, 2012

HTC said they will NEVER make cheaper smartphones... ZTE is ALWAYS making cheaper smartphones... Thats the difference... If HTC wants to step in and reach top, they have to concentrate on mid and low end smartphones too... Atleast they should release high end phones with removable battery + SD, imho...

14. snowgator

Posts: 3614; Member since: Jan 19, 2011

That was going to be my comment. HTC has never recovered from their decision to cut mid-range devices and feature phones. They saw the dollars rolling in from some premium handsets and figured they would never drop back in that market. Very short sighted.

22. g2a5b0e unregistered

HTC has never made feature phones.

16. andro.

Posts: 1999; Member since: Sep 16, 2011

Hmm,Zte handsets reliabilty quality is very questionable at best. huaweii I've seen very little trouble with however

17. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

For HTC to be passed up by a company whose primary smartphones are used by Prepaid carriers.........creates a bad sign for HTC!! I wouldnt buy a ZTE phone either.

19. lonestrider

Posts: 88; Member since: Mar 31, 2012

I'm more surprised that RIM is still above HTC.

21. psysect

Posts: 49; Member since: Sep 27, 2012

o oo !! wait!! ZTE Not compare with HTC at All.. ZTE Brings Low cost & low Quality products and it can beat htc only in cost.. Htc always have a best phone in the market but how is zte?? they can to much sell only in china becuse they dont respect to quality & more price.. JUST HTC .. This is tribule juke.. whats relatetion is beetween htc & zte !!!!??? designe!! Quality!! Credit!! Power!! no no dont laught me plz............!!!!!!!!!!!!!!!!!

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