Xiaomi to launch online store in the US this year, though it won't sell phones (yet)

Xiaomi to launch online store in the US this year, though it won't sell phones (yet)
Xiaomi's Hugo Barra today confirmed that the company is planning to launch an online shop in the US this year, via its Mi.com website. While this will be a bold move from Xiaomi - which is hugely popular in China and Southeast Asia, but not in other parts of the world - it's important to note from the beginning that, right now, Xiaomi doesn't plan to sell smartphones in the US. Instead, the company wants to commercialize its affordable Mi Band, Power Bank chargers, and other accessories.

According to The Verge, Hugo Barra said that issues like hardware certification, infrastructure, and software testing are making it hard for Xiaomi to launch smartphones and tablets in the US - that's why this isn't in its current roadmap. Thus, if you're planning to buy, say, a Xiaomi Mi Note or Mi Note Pro this year, you'll have to place your order via third-party resellers.

In 2014, Xiaomi sold more than 61 million smartphones (mainly in Asia), as well as over 1 million Mi Bands. The company is now one of the world's top five smartphone vendors - an impressive achievement, considering the fact that it started selling handsets less than 4 years ago.

source: The Verge

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6 Comments

1. Medicdroid1

Posts: 12; Member since: Dec 12, 2013

Nice way to call us fat haha

2. Fallen1

Posts: 288; Member since: Nov 14, 2014

Would love to see the competition here in the States

3. SuperNova

Posts: 649; Member since: Jan 15, 2015

Just come to Korea, Japan or US, and see how many phones could it sell.... LOL

4. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

Sadly, their prices would be way higher because of licensing fees and advertising.

5. gaara6775

Posts: 738; Member since: May 20, 2014

What advertising?

6. Chuck007

Posts: 1419; Member since: Mar 02, 2014

If they intend to dethrone Apple and Samsung they'd have to market the hell outta their brand in the US.

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