Xiaomi phones not coming to America anytime soon, put your cheap flagship hopes elsewhere
That's not particularly pleasant news, for the brand's handsets become increasingly desirable each year, but users in America and Europe are being left out. Sourcing them from unofficial suppliers remains the only route, which isn't optimal due to markups, occasional lack of warranty or customer support, and network incompatibility in the USA.
Xiaomi doesn't want to go the direct-to-customer route, which has been successful for much smaller companies like OnePlus or Huawei's Honor brand. The company believes such a move will put its brand reputation at risk and potentially hurt its relationships with US carriers, all for short-term gain. Thus, Xiaomi is waiting for the right opportunity to enter the US market as the big boys do, negotiating carrier distribution and setting up full customer service.
The full interview is available at Engadget.