Xiaomi clones Pressy, may release it next week

Xiaomi clones Pressy, may release it next week
Xiaomi is a company on the rise. It's devices are extremely popular in its native China, because of the combination of low-cost and high performance that they offer. The company has gotten quite big, big enough to be able to clone an interesting device, severely undercut the competition, and even beat it to market. At least, that's what seems to be happening right now with an apparent Xiaomi clone of Pressy.

If you don't know, Pressy is an Android accessory that was a huge hit on Kickstarter. The device is relatively simple, but quite interesting. It has a single button, and will plug into the headphone jack of your phone or tablet. Pressy can be configured to perform 10 different tasks, including taking a picture, turning on the flashlight, checking-in on social networks, or toggling settings. Pressy had planned to ship in March, but still hasn't gone out to its Kickstarter backers. 

Ex-Googler and current VP of Xiaomi Global, Hugo Barra posted today about a device coming from the company that does exactly the exact same thing. Reports claim that Xiaomi will be releasing the device internationally on April 8th, although the U.S. isn't part of the initial release. Even worse for Pressy, Xiaomi is reportedly going to be offering its device for just 79 cents, which is quite a bit less than Pressy's $27 price tag. 

Of course, Pressy won't be taking this lying down. The company made a statement to Engadget on the matter, saying:


We'll have to keep an eye on this, because it has all the makings of a real mess. 

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17 Comments

1. fzacek

Posts: 2486; Member since: Jan 26, 2014

That's quite a price difference...

7. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

Yes, huge price difference. More than 30 times less. Just shows how much pressy was supposedly going to make. But in all honesty pressy must have ip rights over it and this is just blatant copying. The Chinese are the copying masters of the world.

8. fzacek

Posts: 2486; Member since: Jan 26, 2014

Just shows that $27 for such a tiny little nub is completely overpriced.

13. sniperdroid

Posts: 146; Member since: May 23, 2013

Nope, Chine has a huge market and cheap labor so if 300million people buy it for 75 cents that's $225 million

17. g2a5b0e unregistered

I think it's a great idea, but if you think 300 million people will buy this just to have an extra button on their phone, please send what you're smoking my way.

15. thunder18

Posts: 154; Member since: Aug 06, 2009

R & D is not free. Pressy had to design this thing then work with manufacturers to create it from scratch. That costs money.

2. fireblade

Posts: 717; Member since: Dec 27, 2013

lol, why doesn't xiaomi make an extra button instead?

3. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

wow,..$27.00 dollars? ha..

4. aditya.k

Posts: 496; Member since: Mar 10, 2013

Yeah now start suing others rather than getting the product out.

5. marbovo

Posts: 658; Member since: May 16, 2013

China doing what they do best

6. Lauticol

Posts: 404; Member since: Jun 25, 2011

I'd buy the Huawei one because of the price! It's a HUGE difference

11. SleepingOz unregistered

Huawei? Really?

14. dasistchao

Posts: 1; Member since: Apr 02, 2014

Your support is greatly appreciated.

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

If you can ever buy one at xiaomin stated price. Those that are interested will be very familiar with their catch phase 'out of stock' Till now I still can't buy their red rice at $169 despite logging in 10 minutes earlier than their announced 5000 release time. I moment I click order, I was informed that it out of stock. The open market price for red rice is $230 which I will never pay. I not like some apple fan that pay $200 more for gold iPhone.

10. The13thKing

Posts: 849; Member since: Feb 26, 2014

Lol China. Copy everything. No comment.

12. promise7

Posts: 894; Member since: Jul 03, 2013

Clones? Why not just say copy, or is that saved for Apple and Samsung articles only?

16. troutsy

Posts: 382; Member since: Feb 17, 2012

clone (kl┼Źn) n. One that copies or closely resembles another, as in appearance or function

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