Windows Phone's latest stats show low-end devices dominate Microsoft's platform


Windows Phone device usage stats are out for January 2014, and they paint a picture of a platform dominated by low-end devices, while top-shelf devices like the Lumia 1020 have a marginal share. The data comes from AdDuplex, which, in its own words, is Windows Phone and Windows 8’s largest cross-promotion network.

There is one device that dominates the chart, and it’s one of the most affordable Windows Phones - the Nokia Lumia 520. In January, it accounted for a whopping 31% of the total platform usage. The Lumia 520 has risen to the top basically since its launch around mid-2013, and continues to grow its usage share until now.

Another interesting phenomenon in the Windows Phone ecosystem is that the combined share of the low-end Lumia 520, 521, 620, and 625 stands at 47%. That means that nearly half of all used Windows Phones are very affordable devices. Looking at just Windows Phone 8 smartphones, the usage share of affordable devices is even larger.

Just a quick glance at the pie chart also reveals that Nokia is still the most popular Windows Phone maker by a large margin. It commands 92.3% of all WP devices in use. Probably that’s why Microsoft bought the Finnish company after all, don’t you think?

source: AdDuplex via WinSuperSite

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25 Comments

1. Commentator

Posts: 3723; Member since: Aug 16, 2011

The 520's good, solid device. The only downsides in my opinion are the lack of a front facing camera, and a slight, yet noticeable, hint of lag (which was surprising, given WP's reputation). Everything else makes for a great super-cheap smartphone.

3. praveen1033

Posts: 12; Member since: Jan 26, 2014

there might be some problem with your phone only

9. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

How do you know it's just his phone? Is it a tabu to say WP lagging?

11. Commentator

Posts: 3723; Member since: Aug 16, 2011

It's not mine, it's my brother's. I don't know, maybe. I played around with it for a couple of days before I dropped it off with him (he's SUPER technologically challenged, so I set it up to be as simple as possible to use). The lag is nothing serious, but it felt that the response time was just a few milliseconds behind what it could have been, especially with a Qualcomm S4.

2. alpinejason

Posts: 262; Member since: Sep 06, 2011

sounds about right i bought the lumia 520 for 69.99 1 week before xmas and i like it.

4. zuckerboy

Posts: 898; Member since: Dec 22, 2011

bcuz high-end wp devices is cant meet the demand

5. isprobi

Posts: 797; Member since: May 30, 2011

So Windows Phone is the new "dumb phone".

6. fouadqr

Posts: 326; Member since: Nov 21, 2012

At least WP mid range and low end phones are waaaaay better than android dumb phone like galaxy young and ace ..

12. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

More than half of the Android smartphones sold are mid to low-end devices. So get your facts right before you come out here and call other phones "dumb".

14. Commentator

Posts: 3723; Member since: Aug 16, 2011

I didn't realize isprobi was an Android phone.

20. Liveitup

Posts: 1798; Member since: Jan 07, 2014

No WP offers a great great smartphone experience, its the most imitated OS at the moment, great user experience Low to highend.

7. fouadqr

Posts: 326; Member since: Nov 21, 2012

When nokia release lumia 930 lumia 830 ..then the high-end WP will sell well.. lumia 1020 is a device for the camera lover ..lumia 1520 is very very big !! I own lumia 920 and I will buy a new high-end WP when nokia release phone with 4.5-5" and good spec..

15. DFranch

Posts: 558; Member since: Apr 20, 2012

Same here. I have a 920, but really have my eye on the Lumia Icon (if verizon ever releases it). I really want that 20MP camera and 5" screen.

8. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

Why no CDMA love for the 520 from prepaid carriers. I would have brought one.

10. papss unregistered

Not surprising at all really. I'll continue to buy the high end lumias.. Such an awesome platform and the 1520 while big is now normal to me... Just wish it were red versus black

13. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

I'm just waiting for an international version of the Lumia 929/Icon. :D

16. corporateJP

Posts: 2458; Member since: Nov 28, 2009

This information is like a spinning wheel or a Charlie Sheen bender, you know how the story ends...

17. papss unregistered

How does it end exactly? Not sure I get what you are saying.

23. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

It will probably end in WP overtaking Android in the low end marker.

25. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Not if MS doesn't lower the license costs.

18. GeekMovement unregistered

They should make 1GB of RAM standard for low end smartphones (: 512mb just doesn't cut it anymore!

22. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Check out the Lumia 525 :)

24. GeekMovement unregistered

What did they already release it?! I'm so behind on this. Thanks for the tip.

19. Leonis

Posts: 338; Member since: Jan 08, 2014

I said this in a comment 2-3 days earlier but got a warning for trolling. Thx PA. If i gets banned now I wont come back.

21. aksa123

Posts: 368; Member since: Jan 30, 2014

"That means that nearly half of all used Windows Phones are very affordable devices". True, you don't need a high-spec phone to run most wp apps. Some heavy apps are even optimized for 512MB of RAM.

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