Windows Phone overtook BlackBerry for number three mobile OS in 4th quarter 2012

Windows Phone overtook BlackBerry for number three mobile OS in 4th quarter 2012
We kind of already knew this without any official analytical data, but now Strategy Analytics has released a report making it essentially official. We have seen a lot of ambiguous claims from Microsoft with few hard numbers over the past several months, but this third party report vindicates the claims.

Now with BlackBerry 10 unleashed, the stage is set to see how the market will shake out for the rest of 2013. We will see those reports come from Europe and Canada first, only because BlackBerry’s Z10 will not be available in the United States until the latter part of March (at the earliest apparently). While Canada seems like it would be a slam-dunk for BlackBerry, we would not guess that success is guaranteed.

We are not going to draw on any official data here, but simply point out that Microsoft’s head start in time for the holiday shopping season, and solid hardware offerings from the manufacturers may pose a significant challenge to BlackBerry. That said, the reported strong start for the BlackBerry Z10 is an encouraging sign for the “inventor” of the smartphone.

The report also points out that for the first time, Android lost market share in annualized terms. You know what that means right? 2013 is going to be a great year for wireless. We have the big players all in the game again, plus we will see Sailfish make a debut this year.

Does this mean we will see massive shifts in the market this year? No, but it will indicate how people receive alternatives to the two gorillas in the room, iOS and Android. The “pie” is getting bigger, but also getting saturated, so the challenge to the manufacturers and software platforms is to change how people eat their pie.

sources: Strategy Analytics via WPCentral and BGR



1. wendygarett unregistered

I agree wp surpass bb, but wpcentral post a misleading article... A picture of lumia920 and z10? Lol bb10 just started of course lumia920 will surpass it... what a mess, it should be wp7+wp8 > bb7 ... Not L920 > bbz10...

14. freebee269

Posts: 542; Member since: Aug 10, 2012

wpcentral only posted a pic of the 2 flagship phones for each platform. most sites do that.

2. -SEUL8TR-

Posts: 113; Member since: Jan 13, 2013

Not to get to excited and keeping there hopes high, Nokia users will be merging to more open source, due to Symbian was unrestricted! WP8 will tumble, and this will be good news for Android and iOS fans, users.

9. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

you stole my ava ! but why did you change the rim text to apple logo ? apple is not rip yet

11. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

lol i find ur comment Effing hilarious all because people are crying same crap over last 2 years "win is crap it will fail its closed os it will fail" and more bla bla bla and again more bla bla bla but infact we only saw the raise of wp7 >>> wp8 users its not dropping down so get a life and stop telling whats not happening at the moment

12. papss unregistered

Typical BS comment from you

3. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Of course Microsoft took over third place: was there ever any doubt? It will eventually take over first place, in about five to ten years...

4. -SEUL8TR-

Posts: 113; Member since: Jan 13, 2013

Yea more like it will be bankrupt, RIP.

7. Stoli89

Posts: 333; Member since: Jun 28, 2010

Yes, a neat trick for a company with over $14 Billion per year in free cash flow.

5. Snoobab

Posts: 175; Member since: Dec 07, 2011

WP8 is slick, robust, developer friendly, and has an insane amount of potential. Let's hope it keeps up the momentum.

6. N-fanboy

Posts: 543; Member since: Jan 12, 2013

Isn't this obvious?

10. tashreef

Posts: 476; Member since: Nov 24, 2012

yes it is..and another thing it means Nokia is doing really good..with their lumia series.......

8. Stoli89

Posts: 333; Member since: Jun 28, 2010

BB's big server advantages from the past have not completely translated over to the present and have opened the door to competing services and technologies to be adopted by the corporate community in general. Apple and Android being the obvious entrants, but also MSFT with its deeply integrated and capable host of corporate products & services. Coupled with BYOD cost cutting policies, BB needs a consumer hit to remain viable, even in the corporate martket, going forward. Given its CASH arsenal, BB is way outgunned...even with a very nice OS (which "borrows" a lot from Nokia's Meego, by the way)

13. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Yes! :D

15. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Give it a quarter or 2 and Blackberry will be beating Windows again.

16. hepresearch unregistered

No worries! This is a temporary condition.

17. ZeroCide

Posts: 816; Member since: Jan 09, 2013

Yea temporary as it will be 3rd soon.

19. hepresearch unregistered

Haha... exactly.

18. jroc74

Posts: 6023; Member since: Dec 30, 2010

According to another article....all this stuff Strategy Analytics posted is wrong: Someone is wrong. My money is on comScore being right.

20. papss unregistered

I disagree.. They will never regain third place.. They don't have the power, money or resources to come back. They will be good just to survive this year with this march launch ( that is way late) ®©

21. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

Windows Phone needs to get its shinola together regarding XBOX games and videos for WP8. The former is releasing new titles at a snail's pace and the latter is non-existant. Even Blackberry has a video store now.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.